HubSpot
Hi, I’m
JENNIFER RINELLA
Chicago,IL
Summary
Achievements include increasing traffic, market penetration and brand recognition with targeted and highly successful strategies. Successful at identifying bottlenecks, risks and threats to campaign strategies. Attentive, enterprising and tenacious in accomplishing objectives.
Overview
8
years of professional experience
Work History
JOCKEY INTERNATIONAL
Senior Ecommerce Content Specialist
06.2022 - 02.2024
Job overview
- Spearheaded conception and execution of data-informed seasonal content creation strategies, creative assets, and landing page optimizations, leading to 40% upsurge in user engagement and revenue boost
- Executed end-to-end project management for ad optimization efforts, conducting A/B tests and performance analysis across channels; resulted in 10% decrease in customer acquisition costs
- Developed 6+ analytical experimentation projects across channels, focusing on CRO; these initiatives led to increase in conversion rates and 15% boost in revenue
- Analyzed competitor SEO performance and identified key opportunities to enhance brand visibility, contributing to 60% growth in organic search impressions and 20% rise in click-through rates.
GIFTSFORYOUNOW.COM
Ecommerce Marketplace Manager
05.2021 - 04.2022
Job overview
- Crafted and launched innovative growth marketing plan for marketplace operations, integrating high-impact paid search initiatives that drove growth, leading to 5% profit margin increase in targeted six-month timeline
- Executed in-depth market research and competitor analysis to identify key consumer insights, resulting in increase in brand recognition and 15% growth in market share within first quarter
- Researched and recommended innovative business practices to enhance customer acquisition and retention; successfully implemented strategies that boosted customer engagement by 20%
- Instituted cost-saving initiatives through vendor consolidation and renegotiation; achieved $20k in annual savings and improved overall vendor performance by 18%.
Wpromote
Amazon Manager
05.2020 - 05.2021
Job overview
- Directed client portfolio management activities, managing $340k budget and playing key role in generating over $100M in revenue; spearheaded 83% annual growth in platform revenue
- Consulted on market entry strategies, pinpointing product and positioning opportunities within Amazon's ecosystem, leading to successful product launches and notable 42% revenue growth for three clients within one year.
Sage Tree, LLC
Digital Marketing Strategist
09.2017 - 03.2020
Job overview
- Managed comprehensive consumer marketing campaigns, ensuring efficient allocation of $172k budget, generating over $12M in sales, and meeting client objectives
- Masterminded strategic marketing plans that integrated customer feedback and market trends, enabling yearly sales surge and 20% increase in ROI through targeted campaigns
- Created and managed content calendar in HubSpot for multiple clients, producing 30% increase in social media followers and 15% rise in email open rates
- Implemented account-based marketing campaigns, resulting in 25% increase in engagement and 15% boost in conversion rates for key B2B clients.
Education
INTERNATIONAL ACADEMY OF DESIGN & TECHNOLOGYChicago, IL
Bachelor of Fine Arts from Fashion Design
Skills
- Analytics
- Google Analytics
- Google AdWords
- HubSpot
- CRO
- Demand Generation
- Email Marketing
- SEO
- SEM
- Market Research
- Marketing strategy
- PPC advertising
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Marketo
Google Analytics
Google Ads
Timeline
Senior Ecommerce Content Specialist
JOCKEY INTERNATIONAL
06.2022 - 02.2024
Ecommerce Marketplace Manager
GIFTSFORYOUNOW.COM
05.2021 - 04.2022
Amazon Manager
Wpromote
05.2020 - 05.2021
Digital Marketing Strategist
Sage Tree, LLC
09.2017 - 03.2020
INTERNATIONAL ACADEMY OF DESIGN & TECHNOLOGY
Bachelor of Fine Arts from Fashion Design
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