Jennifer Roberts

Experienced in preparing and managing marketing strategy development; lead development; budgets; employee management and training; public relations; industry analyst relations; client relations; collateral development; customer and prospect marketing. Marketing and communications strategist who excels in event promotion and management. Seeking a greater leadership position focused on event development, where innovation and collaboration are pivotal to success.

• Twenty percent increase in attendee revenue over past two years with support of integrated marketing programs for distinct market segments.
• Created custom cross-sell initiatives to enhance B-to-B direct marketing and develop integrated offerings that addressed customer need.

• Promoted and managed product launches including targeting audience, developing material and follow-up programming.
• Collected and edited customer stories and investor material for case studies and references.
• Conducted market research and generated client profiles in order to identify sales opportunities.
• Managed internal communications including intranet content and internal newsletters.
• Worked as part of team to ensure corporate standards across all business lines and branch offices, including internal and external documents.
• Developed content and focus of quarterly newsletter for clients and prospects.
• Analyzed existing programs and marketing efforts for effectiveness.

• Managed sales and marketing efforts to global Fortune 500 investment banking and brokerage companies.
• Researched and increased strategic partnerships with complimenting companies.
• Organized and implemented sales procedures for South American distributors.

• Align Communications, Sales and Marketing Manager, June 2002, June 2003
• AXS-One, Marketing Manager, February 2001, June 2002
• Niku (Formerly ABT), Director, Marketing Events, August 2000, January 2001
• ABT Corporation, Marketing Associate, January 1996, August 2000

• United States Peace Corps: First program in Kazakhstan. (1993-1995)
• Travel, movies, theater, skiing.

• Develop and supervise the execution of event marketing strategy across MRO, engines and A&D portfolios, working closely with content and sales teams to develop events and engagement activities, resulting in increased revenue and attendance
• Develop creative content for website, newsletter, social media and print materials to ensure consistent and engaging messaging
• Collaborate closely with content and sales teams to develop sponsorship opportunities for exhibitors including: prospectus development, sponsorship deliverables and partnership agreements with relevant associations and media publications
• Manage team of six across US and UK
• Utilize analytic tools to monitor and track campaign progression including Google Analytics
• Build and manage annual six-figure budget for marketing efforts, and consult with departments across the organization for collaborative marketing development across multiple departments and products
• Manage vendors to develop promotional and onsite assets, including booths, build-outs and wayfinding. Experience working with Freeman