Jennifer Roberts
San Francisco Bay Area
Summary
Healthcare marketing executive with a proven track record in developing and executing strategies that enhance market growth and profitability. Expertise in team building and personnel motivation, leading to improved performance outcomes. Strong communication skills and leadership capabilities drive successful project execution.
Overview
26
26
years of professional experience
Work History
Associate Chief Marketing Officer
UCSF Health
02.2023 - Current
- Served as strategic partner to Chief Marketing and Brand Experience Officer, supporting innovative market strategies.
- Collaborated with marketing leaders across UCSF and UC Health to enhance initiatives.
- Led integrated marketing functions aligned with UCSF Health clinical enterprise strategic plan.
- Focused on brand expansion, sports sponsorships, and strategic referral development.
- Advanced UCSF Health brand through affiliations and network optimization in priority markets.
- Oversaw marketing operations, budget management, and performance tracking for goal alignment.
- Championed collaboration across departments to drive growth initiatives in marketing.
- Implemented new approaches to enhance effectiveness of marketing strategies organization-wide.
Director, Marketing and Market Outreach
UCSF Health
01.2016 - 02.2023
- Directed strategy and vision for UCSF Health Physician Relations program, overseeing physician liaison team to enhance referral relationships.
- Developed affiliate brand strategy prior to transaction while leading efforts to establish marketing partnerships through co-marketing initiatives.
- Managed Referral Call Center operations, expanding access and information for consumer and physician audiences.
Physician Relations Manager
UCSF Health
07.2011 - 01.2016
- Promoted in 2011 to establish and maintain physician referral relationships within expanding hospital network.
- Developed targeted marketing strategies to identify physicians through collaboration with healthcare and business leaders.
- Enhanced UCSF's brand presence by standardizing processes and introducing modern infrastructure and capabilities.
Physician Liaison
UCSF Health
01.2000 - 06.2011
- Promoted medical center's physicians and services across Central Valley, East Bay, and Sacramento regions.
- Established relationships with physicians and medical offices to enhance referral networks.
- Increased referral rates in strategically important territory through relationship building.
- Strengthened connections with external physicians to improve market representation.
Education
Bachelor of Science - Health Care Administration
California State University - East Bay
Hayward, CASkills
- Strategic and healthcare marketing
- Brand strategy development
- Marketing operations management
- Physician engagement
- Partnership development
- Sports marketing
- Team leadership
- Staff engagement
References
References available upon request.
Timeline
Associate Chief Marketing Officer
UCSF Health
02.2023 - Current
Director, Marketing and Market Outreach
UCSF Health
01.2016 - 02.2023
Physician Relations Manager
UCSF Health
07.2011 - 01.2016
Physician Liaison
UCSF Health
01.2000 - 06.2011
Bachelor of Science - Health Care Administration
California State University - East Bay
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