Summary
Overview
Work History
Skills
Timeline
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JENNIFER ROBINSON

Los Angeles,USA

Summary

Dynamic Director of Events with extensive experience creating one of a kind events, driving revenue growth in the live entertainment, corporate, and special event industries. Proficient in partnership building, lead generation, client retention, and crafting innovative sales growth strategies to enhance brand visibility and market penetration.

Overview

22
22
years of professional experience

Work History

Director of Events

SPIN Social Club
New York City
06.2021 - 02.2025
  • Managed the planning and execution of 75+ events per month. Including menu creation, floorplans, timelines, and staffing coordination.
  • Responsible for the largest annual venue events sales in company history
  • Spearheaded revenue initiatives for two premium NYC venues, consistently outperforming sales targets
  • Enhanced collaboration and communication within the senior sales and event production team, improving operational efficiency and client satisfaction
  • Implemented innovative sales strategies targeting diversified revenue streams, resulting in a 15% increase in sales for social and corporate events
  • Optimized collaboration for event staffing with operations, boosting net income

Senior Director, Sales & Events

Lucky Strike Entertainment
New York City
11.2018 - 06.2021
  • Drove top-tier revenue performance by revamping sales team structure and communication processes
  • Devised and executed sales budgets and growth strategies that aligned with corporate objectives
  • Championed a pivotal shift in sales tactics that resulted in a 10% increase in social/corporate event revenue
  • Cultivated catering opportunities, enhancing event versatility and client appeal

Director of Events

TAO Group
Los Angeles
05.2018 - 11.2018
  • Managed a complex, multi-unit sales operation across multiple high-profile locations, surpassing first-year sales targets by 6%
  • Developed cohesive sales strategies that fostered interdepartmental synergy and operational efficiency
  • Conducted comprehensive market analysis to tailor customer experiences, elevating brand engagement and revenue
  • Implemented tech solutions to streamline booking and client interactions, boosting efficiency and satisfaction

Director of Sales

Lucky Strike Entertainment
Various Locations
01.2007 - 05.2018
  • Oversaw sales across major markets in Los Angeles and Honolulu, generating over $8.0 million annually in event sales
  • Led strategic planning and execution for new venue launches, ensuring rapid stabilization and profitability
  • Initiated and managed high-value corporate partnerships and negotiated longterm event contracts
  • Designed and implemented national training programs to enhance sales

Senior Sales Manager

House of Blues
01.2003 - 01.2007
  • Managed the Foundation Room membership department
  • Responsible for driving new acquisitions and overseeing membership renewals
  • Led staff training and development, enhancing performance and client retention
  • Orchestrated sales and operations to refine service offerings, optimizing client satisfaction and profitability

Skills

  • Sales and Marketing Expertise
  • Advanced Prospecting Techniques
  • Corporate & Special Event Planning
  • Public Speaking and Presentation
  • Financial Planning and Budgeting
  • Staff Training and Development
  • Expertise in Contract Negotiations
  • Client Relationship Management
  • Contract Negotiation & Partnership Development
  • Market Analysis & Brand Positioning
  • Event Operations & Logistics
  • CRM & Sales Technology Integration
  • Public Speaking & Presentation Skills

Timeline

Director of Events

SPIN Social Club
06.2021 - 02.2025

Senior Director, Sales & Events

Lucky Strike Entertainment
11.2018 - 06.2021

Director of Events

TAO Group
05.2018 - 11.2018

Director of Sales

Lucky Strike Entertainment
01.2007 - 05.2018

Senior Sales Manager

House of Blues
01.2003 - 01.2007

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JENNIFER ROBINSON