JENNIFER ROCHA-PALMER
Henderson
Summary
Results-driven retail management professional determined to exceed company sales goals. Proactive in addressing and resolving issues, optimizing policies, and engaging customers to foster loyalty and drive sales growth.
Overview
12
12
years of professional experience
Work History
Store Manager
Under Armour
04.2023 - Current
- Increased volume by 3.2% in FY24, achieving $4.9 million in sales with a 5.3% increase in distortion
- Streamlined operational procedures throughout the store, leading to a 92% overall OSA in FY24 and reducing inventory shrink to -0.53%, compared to 1.79% in FY23
- Revamped the store layout and product placement, resulting in a 6.9% increase in conversion, along with positive gains in ADT and AUR in FY24
- Maximized sales performance by analyzing performance data and prioritizing coaching based on the Armour Method expectations
Dual Store Manager/SMS
Aeropostale/Nautica
10.2012 - 03.2023
- Captured $4.5M in peak sales volume while maintaining the district’s highest volume store
- Reduced shrinkage to less than 0.8% by identifying and correcting operational processes
- Emphasized employee development, resulting in multiple internal promotions for both full-time and part-time staff
- Assessed store operations to pinpoint inefficiencies and implement process improvements
- Optimized work schedules by strategically zoning coverage and controlling payroll standards
- Uphold high visual and merchandising standards by working closely with the team to ensure inventory availability through daily stocking and merchandising tasks
- Implemented cash controls and loss prevention procedures to safeguard store profitability
- District Store Manager Specialist: Onboard, train, and mentor new store managers across various brands in the district. Collaborated with the District Manager to conduct training workshops for the district management teams.
Education
Bachelor of Arts - General Studies
University of Michigan
Ann Arbor, MI01.2011
Skills
- Store Manager
- District Sales Manager
- Operations Manager
- Retail Manager
- Inventory & Merchandising
- Customer Service
- Staff Training & Development
- P&L Responsibility
Timeline
Store Manager
Under Armour
04.2023 - Current
Dual Store Manager/SMS
Aeropostale/Nautica
10.2012 - 03.2023
Bachelor of Arts - General Studies
University of Michigan