Summary
Overview
Work History
Education
Skills
Certification
VOLUNTEER WORK AND ACTIVITIES
Timeline
Generic

Jennifer Ruske

Binghamton,New York

Summary

Results-driven business development professional with 20+ years of experience connecting healthcare organizations with innovative solutions throughout the Northeast region. Expert at driving revenue growth through consultative sales approaches and cultivating executive-level relationships within complex health systems. Demonstrated success translating healthcare needs into impactful solutions while consistently exceeding performance targets. Extensive experience in healthcare ecosystem navigation spanning hospitals, skilled nursing facilities, and educational partnerships. Long-standing personal commitment to Alzheimer's advocacy with proven fundraising leadership as Elite Grand Champion for the Alzheimer's Association of Western New York.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Inside Director, Enterprise Programs

Cornell University Office of External Education
12.2022 - Current
  • Research and identify critical learning development pain points across organizations, leveraging these insights to establish meaningful connections with key stakeholders and drive solution-focused conversations
  • Create and deliver targeted outreach to Fortune 1000 decision makers throughout Northeast and Southeast regions, promoting enterprise professional development solutions with measurable impact
  • Exceed established activity metrics, output KPIs, and meeting booking targets while generating pipeline of net new business opportunities
  • Provide comprehensive strategic support to three sales directors across multiple regions, delivering actionable market intelligence, tailored prospect engagement strategies, and collaborative client solutions that measurably increase pipeline velocity and close rates

Workforce Solutions Consultant

Chamberlain University
08.2013 - 12.2022
  • Established trusted advisor status with hospital administrators and healthcare executives throughout Northeast territory
  • Architected custom educational partnership frameworks aligned with healthcare organizations' strategic objectives
  • Achieved elite Top 10 national ranking among 70 colleagues for conversion effectiveness through consultative needs assessment approach
  • Sustained 110%+ performance record through innovative territory management strategies
  • Conducted detailed needs analyses to identify gaps in clinical education delivery, resulting in tailored solutions with measurable impact

Development Representative

Grand Canyon University
10.2010 - 07.2013
  • Formulated and implemented comprehensive healthcare market penetration strategy across Buffalo, Syracuse, and Rochester regions
  • Secured 40+ high-value institutional partnerships through methodical executive relationship development
  • Introduced educational brand into previously untapped healthcare markets, establishing strong market presence
  • Achieved exceptional 76% lead conversion rate through personalized follow-up methodology
  • Consistently outperformed recruitment targets by double-digit percentages year-over-year

Sales and Account Manager

Evercare by UnitedHealthcare
02.2008 - 01.2010
  • Secured and retained healthcare clientele through strategic contract development and consultative solution selling
  • Managed portfolio of nine skilled nursing facilities across diverse geographic markets in Central and Northeastern NY
  • Accelerated business development by implementing a structured stakeholder engagement process including quarterly executive briefings and personalized solution presentations
  • Delivered compelling educational presentations resulting in increased Medicare Advantage Plan enrollment

Marketing Supervisor

Fidelis Care New York
07.2004 - 07.2007
  • Led high-performing 10-person healthcare marketing team through coaching and strategic guidance
  • Drove membership growth 20% beyond established targets through innovative outreach approaches
  • Collaborated cross-functionally with provider relations to expand marketing opportunities
  • Established productive professional networks with county healthcare stakeholders, enhancing market penetration

Outreach Coordinator

Fidelis Care New York
02.2002 - 06.2004
  • Enhanced membership acquisition through targeted value proposition messaging
  • Created and executed comprehensive grassroots marketing initiatives to elevate brand awareness
  • Contributed to 10% membership goal overachievement through strategic community engagement
  • Developed and maintained key relationships with community organizations and healthcare providers

Education

Associate of Applied Science - Medical Office Assisting

Erie Community College
Williamsville, NY

Skills

  • Empathetic Communication: Exceptional active listening skills with the emotional intelligence to understand stakeholder concerns and translate them into meaningful solutions
  • Consultative Sales: Proven expertise in consultative selling with demonstrated ability to assess organizational needs and deliver tailored solutions
  • Revenue Generation: Consistent record of exceeding targets through strategic account development and relationship-based sales approaches
  • Executive Engagement: Established history of building trust with C-suite decision-makers across diverse healthcare environments
  • Program Implementation: Experience guiding organizations through adoption of best practices and quality improvement initiatives
  • Data-Driven Decision Making: Skilled at analyzing metrics to identify opportunities and drive strategic decisions
  • CRM Utilization: Advanced proficiency with CRM systems including Salesforce for pipeline management and reporting
  • Cross-functional Collaboration: Demonstrated success working with multidisciplinary teams to develop and implement strategic initiatives

Certification

  • Cornell University Certificate in "Generative AI for Productivity" and completed advanced courses including: Women in Leadership: Using Emotional Intelligence to Drive Results; Discovering Sales Growth Opportunities
  • Insurance Agent for Accident and Health, State of New York, 2008-2012
  • Professional training: The 7 Habits of Highly Effective People; Richardson Basic Selling Skills; Insurance Fraud Awareness; How to Supervise People; Volunteer Management; Fundraising 101

VOLUNTEER WORK AND ACTIVITIES

·  Elite Grand Champion Fundraiser, Alzheimer's Association of Western New York, 2022, 2023, 2024

·  Grand Champion Fundraiser, Alzheimer's Association, 2021, 2020

·  Team Captain & Participant in Walk to End Alzheimer's 1998-Present

·  New York State Action Coalition (NYSAC) Education Committee 2014-2022

·  Grand Canyon University Relationship Builder Award – 2013

·  Volunteer, Special Events, Hospice Foundation of Western New York, 2002-2010

Timeline

Inside Director, Enterprise Programs

Cornell University Office of External Education
12.2022 - Current

Workforce Solutions Consultant

Chamberlain University
08.2013 - 12.2022

Development Representative

Grand Canyon University
10.2010 - 07.2013

Sales and Account Manager

Evercare by UnitedHealthcare
02.2008 - 01.2010

Marketing Supervisor

Fidelis Care New York
07.2004 - 07.2007

Outreach Coordinator

Fidelis Care New York
02.2002 - 06.2004

Associate of Applied Science - Medical Office Assisting

Erie Community College

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