Jennifer Russomanno
Ambler
Summary
Detail-driven marketing and event professional with a unique blend of project management expertise and brand storytelling. Proven success in corporate event planning, product launches, and strategic promotions that elevate visibility and drive market share. Known for forging strong partnerships, delivering seamless, client-centric experiences, and executing events that align brand purpose with audience engagement. Eager to expand into the experiential marketing space, bringing a strong foundation in stakeholder collaboration, cross-functional leadership, and executional excellence to create unforgettable brand interactions.
Seasoned Marketing Project Manager with broad experience in coordinating marketing campaigns, developing project plans, and overseeing successful execution. Skilled in team leadership, strategic planning, and cross-functional collaboration. Demonstrated ability to drive brand growth and enhance market penetration through innovative marketing strategies. Significant impact on previous work includes increased customer engagement and improved campaign performance.
Overview
18
18
years of professional experience
Work History
MARKETING PROJECT MANAGER
BRADFORD WHITE CORPORATION
Ambler
07.2019 - 06.2025
- Managed all company trade shows in partnership with an external agency, leading end-to-end planning, logistics, and on-site execution.
- Oversaw up to 30 events annually across the U.S. and Canada, including the company’s largest industry trade show featuring a 60x70 ft. dual-level corporate booth with six brand zones, live presentations, meeting spaces, and an interactive leak-detection experience.
- Served as the marketing project lead for all residential, commercial, and specialty water heater product launches across North America.
- Developed integrated marketing collateral including brochures, sales tools, and product specification materials to support go-to-market efforts.
- Orchestrated launch execution and ensured timely deployment across corporate websites and partner channels.
- Collaborated with product management, sales, engineering, and external creative agencies to align messaging, timelines, and technical accuracy.
- Maintained brand consistency and quality across all launch assets, enhancing customer engagement and sales enablement.
SALES AND MARKETING SPECIALIST
ROTOR BLADE, A SUBSIDIARY OF ASPLUNDH TREE EXPERT LLC
Willow Grove
12.2016 - 09.2018
- Oversaw client sales and marketing development for leader in Airborne Vegetation Management Services.
- Developed marketing strategies for new B2B client acquisition targeting utility, construction, and emergency services sectors.
- Researched market opportunities; crafted advertising campaigns and email marketing strategies; created tradeshow tactics and proof of concepts, enhancing booth traffic through innovative displays.
- Managed social media platforms and website marketing to boost online presence.
- Authored bid documents and technical writing for customer proposals, managing the bid-to-contract pipeline.
- Enhanced brand visibility through effective exhibit/tradeshow marketing strategies, including displaying a real helicopter and an aerial saw, optimizing booth traffic, and generating new business opportunities.
- Strengthened branding initiatives by ensuring consistency across marketing plans, presentations, promotional items, and social media.
SUPPLY CHAIN SPECIALIST
ASPLUNDH TREE EXPERT LLC
Willow Grove
09.2015 - 12.2016
- Directed marketing initiatives to enhance compliance in utility vegetation clearance services.
- Developed strategies to improve compliance for national accounts continuously.
- Managed departmental communications, facilitating information flow internally and externally.
- Collaborated with National Account Managers to identify sales opportunities driving compliance initiatives.
- Created and executed a grassroots campaign, ‘SCM on the Road,’ educating stakeholders on compliance challenges.
- Implemented tracking methodology for reporting triage calls from field operations to supplier support center.
- Oversaw corporate communication and training related to national accounts and corporate travel partner transitions.
BUSINESS DEVELOPMENT SPECIALIST
ACME CORRUGATED BOX CO.
Hatboro
12.2010 - 09.2015
- Directed marketing strategies to achieve organic growth and boost new business sales.
- Managed rebranding projects, including market research and competitive analysis.
- Trained sales team on CRM system, enhancing data-driven decision-making.
- Facilitated company promotions and events for clients and employees.
- Implemented ACT! CRM database for strategic sales reporting to leadership.
- Developed custom marketing campaigns, increasing lead conversion rates by 10% annually.
- Enhanced online presence using SEO and Google Analytics for targeted brand awareness.
- Guided trademark development and brand strategy for product launch.
ACCOUNTING & PRODUCTION ASSOCIATE
ACME CORRUGATED BOX CO.
Hatboro
02.2007 - 12.2010
- Ensured accurate and timely accounting for financial planning and employee payroll.
- Processed bi-weekly payroll for 175 hourly employees efficiently.
- Forecasted cost of goods by developing estimates on raw material, manufacturing, and labor costs.
- Reconciled corrugated production and finished goods inventory daily to maintain accuracy.
Education
Bachelor of Science - Business Administration and Project Management
Holy Family University
Philadelphia, PennsylvaniaSkills
- Project management
- Event management
- Marketing strategy
- Brand development
- Content creation
- Cross-functional collaboration
- Detail-oriented
- Product launches
- Marketing campaign management
- Go-to-market strategy development
- Sales promotion
Timeline
MARKETING PROJECT MANAGER
BRADFORD WHITE CORPORATION
07.2019 - 06.2025
SALES AND MARKETING SPECIALIST
ROTOR BLADE, A SUBSIDIARY OF ASPLUNDH TREE EXPERT LLC
12.2016 - 09.2018
SUPPLY CHAIN SPECIALIST
ASPLUNDH TREE EXPERT LLC
09.2015 - 12.2016
BUSINESS DEVELOPMENT SPECIALIST
ACME CORRUGATED BOX CO.
12.2010 - 09.2015
ACCOUNTING & PRODUCTION ASSOCIATE
ACME CORRUGATED BOX CO.
02.2007 - 12.2010
Bachelor of Science - Business Administration and Project Management
Holy Family University
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