Jennifer Sain

• Built podcast from the ground up by conceptualizing purpose and target audience, developing a waitlist of compelling guests, and promoting to relevant parties, resulting in over 3,000 downloads in the first year.

• Developed compelling narratives for episodes that resonated with target audience demographics and interests.

• Conducted thorough research on industry trends to

develop insightful and thought-provoking questions for guests.

• Lead meetings with staff to discuss production progress and to attain production objectives.

• Collaborated with marketing team to promote podcasts effectively on social media platforms and increase listener base.

• Developed and executed a strategic plan for the information/research portal, aligning with organizational goals and industry trends.

• Focused on optimizing the experience of over 13,000 users, employing user feedback and analytics to continually enhance the portal's usability and functionality, as well as other internal digital tools, databases and platforms.

• Cultivated relationships within the greater corporate technical network to maximize collaboration, shared learning and efficient implementation of projects.

• Oversaw curation and publication of high quality, relevant content, ensuring the portal's information was up to date and valuable to the target audience.

• Fostered collaboration with subject matter experts, researchers, and contributors to diversify and enrich the portal's content.

• Stayed abreast of technological advancements, including AI, and explored opportunities to integrate new tools and features for an enhanced user experience on public-facing digital offerings, as well as tools for intercompany collaboration and efficiency.

• Onboarded, managed and mentored a team of professionals, fostering a collaborative and innovative work environment.

• Provided in-depth analysis of market trends and competitors that enabled effective business decision-making by the subsidiaries and clients of Interpublic.

• Monitored and analyzed competitive market, competitor activities, and marketing strategies to enhance the company’s competitive advantage.

• Identified new industry trends, threats, initiatives and strategies that permitted agencies to develop effective marketing and communications strategies for clients.

• Evaluated potential research vendors for analyst use and client use on the research portal.

• Edited and proofread colleague's reports to ensure departmental excellence.

• Supported the strategic analyst team with research and data sets in response to new business, strategy, and account needs.

• Tracked new business contributions, gathered media resources, and provided support materials for campaigns.

• Teamed with Interpublic's corporate executives on potential new acquisition targets and client conflicts and provided relevant research and client lists.

• Served as the primary contact between clients and the team of analysts ensuring business needs were identified and communicated.

• Conducted in-person and online webinars and tutorials, providing a thorough overview of the department's objectives and services for client retention.