Jennifer Sanchez
Summary
Detail-oriented Content Designer with extensive UX strategy and writing experience. Committed to providing the best user experience and a constant advocate for users. Successful at managing multiple projects, scope changes and rolling with the punches.
Overview
16
16
years of professional experience
Work History
Content Designer
Meta (Instagram)
Remote
06.2021 - 11.2022
- Led content design on IG's Identity Safety team; features include account recovery products and security settings like two-factor authentication, password and login alerts
- Collaborated with Facebook teams to migrate security settings into one cohesive settings experience across Meta
Content Strategist
Aetna (CVS Health)
Denver, CO
01.2018 - 05.2021
- Teamed up with product owners, designers, researchers and engineers to provide design strategy and copy for Aetna Health web and app products; features include search, claims and deductible spending progress
- Produced copy deck template and content style guide for consistent voice & tone across platforms
Content Strategist & UX Writer
Contract Work
Denver, CO & Chicago, IL
07.2014 - 01.2018
- Charter Communications: Worked with design and product teams to provide copy for Spectrum's web consolidation project; feature work included registration flows, account settings and new features
- Green Stone: Collaborated with product team to redesign Twitter's support site, conducted content audit, completed competitive assessment and led IA efforts
- iTriage/Aetna: Owned all copy creation for Aetna's member website, created use cases and logic for extensive variations, collaborated with design and engineering to solve complex business problems
- Razorfish: Helped define business requirements for Allstate's website and created copy and display logic for intricate flow variations; feature work included loyalty rewards, policy changes and ID cards
- Leo Burnett: Created Fifth Third Bank's social strategy and maintained monthly editorial calendars
- Energy BBDO: Led Ziploc's web migration project, assessed content and shaped IA recommendations
Senior Content Strategist
Leo Burnett
Chicago, IL
04.2010 - 10.2013
- Established web and social content lifecycle solutions for Whirlpool, Hallmark and MillerCoors
- Produced content audits, competitive assessments, taxonomies and editorial calendars
Editorial Strategist & Copywriter
Triad Retail Media
Tampa, FL
06.2008 - 04.2010
- Created custom online experiences for Unilever, P&G, Nestlé, Kellogg's and Maybelline
- Wrote and edited articles, recipes and emails for content hubs within Walmart.com and CVS.com
Account Executive
HCP & Associates
Tampa, FL
08.2006 - 06.2008
- Managed client projects from web redesigns and email campaigns to media buying and event planning
Education
Bachelor of Science - Marketing
University of Akron
Akron, OH2005
Skills
- Strategic Content Planning
- Digital Content Development
- App & Website Design
- Product Design Strategy
- UX Writing
- Editing
- UX Research
- SEO
- Project Collaboration
- Deadline Management
- Figma, Miro, Airtable, MS Office
Timeline
Content Designer
Meta (Instagram)
06.2021 - 11.2022
Content Strategist
Aetna (CVS Health)
01.2018 - 05.2021
Content Strategist & UX Writer
Contract Work
07.2014 - 01.2018
Senior Content Strategist
Leo Burnett
04.2010 - 10.2013
Editorial Strategist & Copywriter
Triad Retail Media
06.2008 - 04.2010
Account Executive
HCP & Associates
08.2006 - 06.2008
Bachelor of Science - Marketing
University of Akron