Summary
Overview
Work History
Education
Skills
Timeline
ResearchAssistant
Jennifer Sanchez

Jennifer Sanchez

Summary

Detail-oriented Content Designer with extensive UX strategy and writing experience. Committed to providing the best user experience and a constant advocate for users. Successful at managing multiple projects, scope changes and rolling with the punches.

Overview

16
16
years of professional experience

Work History

Content Designer

Meta (Instagram)
06.2021 - 11.2022
  • Led content design on IG's Identity Safety team; features include account recovery products and security settings like two-factor authentication, password and login alerts
  • Collaborated with Facebook teams to migrate security settings into one cohesive settings experience across Meta

Content Strategist

Aetna (CVS Health)
01.2018 - 05.2021
  • Teamed up with product owners, designers, researchers and engineers to provide design strategy and copy for Aetna Health web and app products; features include search, claims and deductible spending progress
  • Produced copy deck template and content style guide for consistent voice & tone across platforms

Content Strategist & UX Writer

Contract Work
07.2014 - 01.2018
  • Charter Communications: Worked with design and product teams to provide copy for Spectrum's web consolidation project; feature work included registration flows, account settings and new features
  • Green Stone: Collaborated with product team to redesign Twitter's support site, conducted content audit, completed competitive assessment and led IA efforts
  • iTriage/Aetna: Owned all copy creation for Aetna's member website, created use cases and logic for extensive variations, collaborated with design and engineering to solve complex business problems
  • Razorfish: Helped define business requirements for Allstate's website and created copy and display logic for intricate flow variations; feature work included loyalty rewards, policy changes and ID cards
  • Leo Burnett: Created Fifth Third Bank's social strategy and maintained monthly editorial calendars
  • Energy BBDO: Led Ziploc's web migration project, assessed content and shaped IA recommendations

Senior Content Strategist

Leo Burnett
04.2010 - 10.2013
  • Established web and social content lifecycle solutions for Whirlpool, Hallmark and MillerCoors
  • Produced content audits, competitive assessments, taxonomies and editorial calendars

Editorial Strategist & Copywriter

Triad Retail Media
06.2008 - 04.2010
  • Created custom online experiences for Unilever, P&G, Nestlé, Kellogg's and Maybelline
  • Wrote and edited articles, recipes and emails for content hubs within Walmart.com and CVS.com

Account Executive

HCP & Associates
, FL
08.2006 - 06.2008
  • Managed client projects from web redesigns and email campaigns to media buying and event planning

Education

Bachelor of Science - Marketing

University of Akron
Akron, OH
2005

Skills

  • Strategic Content Planning
  • Digital Content Development
  • App & Website Design
  • Product Design Strategy
  • UX Writing
  • Editing
  • UX Research
  • SEO
  • Project Collaboration
  • Deadline Management
  • Figma, Miro, Airtable, MS Office

Timeline

Content Designer

Meta (Instagram)
06.2021 - 11.2022

Content Strategist

Aetna (CVS Health)
01.2018 - 05.2021

Content Strategist & UX Writer

Contract Work
07.2014 - 01.2018

Senior Content Strategist

Leo Burnett
04.2010 - 10.2013

Editorial Strategist & Copywriter

Triad Retail Media
06.2008 - 04.2010

Account Executive

HCP & Associates
08.2006 - 06.2008

Bachelor of Science - Marketing

University of Akron

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