Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Interests
Timeline
Hi, I’m

Jennifer Sefakis

Salt Lake City,UT
Jennifer Sefakis

Summary

Communications Executive offering 20-year history of leading strategic and tactical business initiatives. Proven expertise in communications and public relations programs related to company objectives. Leverages solid analytical skills and data-driven thinking to measure and optimize future communications efforts. Strong operational skills and collaboration with management teams. Offering effective communication, team building, and coaching skills with commitment to fostering company vision and building professional culture rooted in trust and mutual respect.

Overview

20
years of professional experience

Work History

MASTERCONTROL

Sr. Director of PR and Content Strategy
10.2018 - 01.2024

Job overview

  • Member of marketing leadership team leading all PR strategy and execution as well as product content strategy and development for demand gen, website, blog and sales collateral.
  • Created targeted and integrated PR strategy leading into major funding announcement and continued to leverage momentum for increased brand visibility and reputation building.
  • Skilled at developing story angles that highlight MasterControl products and are relevant to editors and their audience.
  • Generated several speaking opportunities and thought-leadership articles for executives and SMEs.
  • Approach communications and content from the persona perspective to ensure messages are targeted and resonate with specific groups, such as prospects, customers, employees, and stakeholders.
  • Consistently developed campaign strategies and ensured that content was aligned to vertical markets to drive awareness and demand.
  • Re-developed social media channels to be brand aligned and leverage content development, speaking engagements, partner programs and events.
  • Skilled at crisis communications and navigating messaging in sensitive situations.
  • Managed agency relationship and team of 5.
  • Recruited, interviewed and hired employees and participated in a mentoring program to promote positive feedback and engagement.

UTAH FIRST CREDIT UNION

Member, Board of Directors
01.2013 - Current

Job overview

  • Member of the board of directors working closely with executive team to ensure financial health of the organization and bring value to members.
  • Provided guidance and leadership on strategic planning initiatives and organizational development.
  • For several years, Utah First Credit Union has exceeded strategic targets, revenue goals, and been recognized several times as a leading credit union by Raddon.

EVELAR SOLAR

Director of Marketing and PR
12.2017 - 07.2018

Job overview

  • Member of Executive Team driving technology products to improve solar experience.
  • Developed and executed strategic marketing and lead generation strategy across 3 markets (UT, NY, CT) with 9 professionals, utilizing digital campaigns, marketing automation, content strategy, consumer events and compelling sales collateral.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Developed and administered $1.3M marketing and public relations program budget; provide monthly cost per lead and cost per sale analysis.
  • Increased overall lead volume and drove lead costs down from $122 per lead to $103
  • Developed company's first ever sales and marketing funnel management system.
  • Created leadership tool to focus company resources where it would have high impact.

RECURSION PHARMACEUTICALS

Director of Marketing and PR
02.2017 - 12.2017

Job overview

  • Developed company's first ever in-house communications function, spearheaded baseline PR and marketing programs and metrics.
  • Created, implemented, and measured success of marketing and public relation strategies for $82M funded start-up; oversaw brand messaging, website redevelopment, marketing automation/lead development plan, and PR program.
  • Developed and administered $1.5-2M marketing and public relations program budget; analyze and review budgetary and financial data and control and authorize expenditures in accordance with established resources and limitations.
  • Worked with graphic designers and writers to establish theme and tone for content.

THE SUMMIT GROUP

Director of Public Relations
04.2015 - 03.2017

Job overview

  • Provided strategic insight to 9-member PR team within $80M annual revenue agency.
  • Doubled annual PR revenue from 2015 to 2016, from $1M to $2M.
  • Monitored, analyzed, and communicated PR results to clients.
  • Met quarterly revenue and margin targets for 6 consecutive quarters (4Q 2015 – 1Q 2017).
  • Managed the P&L for the department and participated in annual business planning.
  • Managed 9-member PR team.
  • Developed and managed PR strategy of three direct clients, providing a 4:1 return on investment.

THE INJENUITY GROUP

President
03.2009 - 03.2015

Job overview

  • Led development of strategic marketing and PR solutions integrated with clients’ unique goals and KPIs.
  • Provided short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
  • Developed strong partnerships with cross-functional teams for improved collaboration and efficiency.
  • Client list included Forest City/ Mesa del Sol (4000-acre/20,000-home master planned community in Albuquerque), Energy Solutions ($900M annual revenue nuclear waste management company), Cataract and Lasik Center of Utah (Premier Lasik Center in Orem, Utah) and Doug Smith Autoplex (2nd largest auto dealer in Salt Lake Metro Area).

KENNECOTT LAND, Daybreak Community

Marketing and PR Director
04.2005 - 02.2008

Job overview

  • Led builder/developer marketing strategy for 4,000-acre master-planned community.
  • Worked with our agency partner to develop brand and subsequent campaigns to build awareness and drive sales.
  • Established culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
  • Assisted with sales and marketing strategies to foster achievement of revenue goals.
  • Generated traffic and sales that catapulted Daybreak to top 20 selling master-planned communities in U.S.
  • Managed $1.3M budget.
  • Led team of 8 with 3 direct reports.
  • Established culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
  • Assisted with sales and marketing strategies to foster achievement of revenue goals.

Education

University of Wisconsin-Madison
Madison, WI

Bachelor of Science from Journalism
12.1991

University Overview

Skills

  • Effective Communicator and Public Speaker
  • Communications Strategy: internal, external stakeholders
  • Content and Campaign Strategy
  • Media Relations
  • Integrated Marketing
  • Social Media Management
  • Executive Leadership
  • Innovative and Visionary
  • Change and Growth Management
  • Systems Organization
  • Decision-Making
  • Staff Development

Websites

Accomplishments

Accomplishments
  • Successfully launched a new manufacturing software product leading to more than 150 customers in 3 years.
  • Collaborated with the demand generation team to develop content that delivered a 90% conversion to MQL.
  • Secured a speakership for the CEO at Collision, North America's largest tech conference.
  • Placed over 30 thought leadership articles in 2023 for c-suite executives.

Interests

Golf, cycling and epicurean adventures

Timeline

Sr. Director of PR and Content Strategy
MASTERCONTROL
10.2018 - 01.2024
Director of Marketing and PR
EVELAR SOLAR
12.2017 - 07.2018
Director of Marketing and PR
RECURSION PHARMACEUTICALS
02.2017 - 12.2017
Director of Public Relations
THE SUMMIT GROUP
04.2015 - 03.2017
Member, Board of Directors
UTAH FIRST CREDIT UNION
01.2013 - Current
President
THE INJENUITY GROUP
03.2009 - 03.2015
Marketing and PR Director
KENNECOTT LAND, Daybreak Community
04.2005 - 02.2008
University of Wisconsin-Madison
Bachelor of Science from Journalism

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Jennifer Sefakis