JENNIFER SHINNERS IOCCO
Andover,MA
Summary
Operations, Sales & Marketing Leader with a proven track record of multi-site success in both B2B & DTC arenas. Hands-on builder and developer of robust teams. Disciple of the philosophy that culture drives results. Specialist in new business development and existing market expansion. High energy, high impact, dynamic pacesetter that delivers sales and operations results. Seeks a role in a demanding environment that combines sales, marketing, healthcare and operations experience.
Overview
26
26
years of professional experience
Work History
Vice President Referral Relations & Communications
PRISM Vision Group
07.2021 - Current
- Responsible for strategies, planning and execution of all facets of marketing (both DTC and referral channel provider development) for one of the largest multi-specialty Ophthalmology ASO’s in the country
- Drive new patient volume into 100+locations and 185+ providers throughout mid-Atlantic
- Implemented and grew external sales force to drive immediate double-digit results both vertically and externally
- Implemented Salesforce to maximize efficacy of outside team
- Oversee all aspects of DTC Marketing
- Develop and manage internal and external marketing campaigns – monitor and adjust to consistently drive volume
- Reputation management – oversee and analyze patient satisfaction scores (internal NPS and 3rd party) to ensure optimal patient experience
- Create and publish all internal and external communications
- Utilized as a key resource to create and drive culture across the organization.
Director of Operations and Business Development
The Spiegel Center/Newton Surgery
09.2020 - 07.2021
- Director of a world-renowned plastic surgery & aesthetics private practice and a 3 OR ASC
- Setting the foundation for transformation from one location private practice to a multi-site corporate environment
- Position created to evaluate and advise on potential M&A or alternate growth opportunities
- Initiate budget development and P&L discipline
- Evaluate current marketing plan and oversee its transition to maximize growth and exposure (DTC, web, social media).
Vice President Sales & Marketing East Division
ClearChoice Management Services, LLC
01.2019 - 03.2020
- Create, Develop and Lead Robust Sales teams in a Division encompassing 26 locations, 3 Sales Directors, 6 Sales Managers and 50+ Sales Consultants
- Immediate Impact 27% Y/Y sales revenue growth over 1st 2 Quarters in role
- January and February leading up to crisis showed Y/Y sales revenue growth of 39% and 47% respectively
- Grew sales revenue with fiscal responsibility and growing Y/Y EBITDA >80%
- Develop and Implement Consultative Sales Techniques
- Create and Execute short and long-term sales plans including strategies, goals, objectives, tracking mechanisms and analytics
- Drive Sales Strategy and Executes Sales Initiatives.
National Sales Director
TLC Laser Eye Centers (Vision Group Holdings, LLC)
01.2017 - 01.2019
- Develop and execute National Sales Strategy which included a complete rebrand of messaging and process
- Work with C-level clients to develop and implement co-management relationships with national retail chains and PE held entities
- Consistent double-digit growth meeting and exceeding budgeted goals
- Lead sales team consisting of 35+ direct and indirect reports including leading training, coaching and mentoring
- Relationship Builder with key accounts nationally and ability to leverage those relationships for mutual success
- Build relationships with key opinion leaders to fortify our national reputation as the doctor’s choice for laser vision correction.
District Sales Manager
TLC Laser Eye Centers (Vision Group Holdings, LLC)
01.2015 - 01.2017
- Championed team of 14 outside sales representatives covering Northeast and Mid-Atlantic territories
- Grew volume 6% year 1, 11% year 2
- Recognized as Top Performing Regional Manager
- Player/coach who worked directly with the team to develop effective sales plans
- Worked in conjunction with Operations and Clinical counterparts to ensure cross-functional collaboration
- Developed relationships with key accounts in each market
- Planned and led training sessions to promote sales team professional development and sales goal reinforcement.
Regional Operations Manager
TLC Laser Eye Centers (Vision Group Holdings, LLC)
01.2002 - 01.2015
- Responsible for all aspects of center operations
- Budget development and total P&L accountability
- Combined revenues of nearly $10M/year
- Grew Boston into largest, top performing center in the country
- Managed and grew medical cataract volume with heavy focus on growth of premium upgrades
- Worked with outside sales team to develop and grow relationships with key Optometric partners
- Led team of 20+ direct and indirect reports
- Recruited, developed, and grew relationships with world-renowned Ophthalmologists
- Created, monitored, and directly impacted Key Performance Indicators.
Center Manager
TLC Laser Eye Centers (Vision Group Holdings, LLC)
01.2001 - 01.2002
- Responsible for day-to-day operations management of Boston center inclusive of activities listed above for single location.
Professional Relations Consultant
TLC Laser Eye Centers (Vision Group Holdings, LLC)
01.1999 - 01.2001
- Built the cornerstone of the laser vision correction model
- Served as outside sales liaison responsible for developing and growing relationships with external co-managing Optometrists in New England Territory
- Introduced Ophthalmology/Optometry co-management model to a network that consisted of over 300 Optometrists
- Developed network to be one of the largest and most successful nationally and which the entire organization has been modeled after.
Account Executive
Network Plus, Inc.
01.1998 - 01.1999
- Outside sales representative for a startup B2B telecom organization
- Self-prospected and cold called all leads.
Education
Bachelor of Science, Business Administration -
Emmanuel College
Boston, MA01.1999
Skills
Team building, Recruitment, Training & Leadership
Consultative Sales Expert
Budgeting/ P&L Accountability
Sales Prospecting, Forecasting & Closing
Private Equity
High-impact c-suite/BOD presentations
Healthcare marketing expert
Advanced Analytical and Critical Thinking Skills
Timeline
Vice President Referral Relations & Communications
PRISM Vision Group
07.2021 - Current
Director of Operations and Business Development
The Spiegel Center/Newton Surgery
09.2020 - 07.2021
Vice President Sales & Marketing East Division
ClearChoice Management Services, LLC
01.2019 - 03.2020
National Sales Director
TLC Laser Eye Centers (Vision Group Holdings, LLC)
01.2017 - 01.2019
District Sales Manager
TLC Laser Eye Centers (Vision Group Holdings, LLC)
01.2015 - 01.2017
Regional Operations Manager
TLC Laser Eye Centers (Vision Group Holdings, LLC)
01.2002 - 01.2015
Center Manager
TLC Laser Eye Centers (Vision Group Holdings, LLC)
01.2001 - 01.2002
Professional Relations Consultant
TLC Laser Eye Centers (Vision Group Holdings, LLC)
01.1999 - 01.2001
Account Executive
Network Plus, Inc.
01.1998 - 01.1999
Bachelor of Science, Business Administration -
Emmanuel College
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