JENNIFER S. MADRIAGA
Durham,North Carolina
Summary
Strategic and customer-obsessed executive with over 15 years of experience building transformative global event portfolios, customer engagement programs, and integrated experience design across the technology and open-source sectors. Adept at leading cross-functional teams, translating vision into execution, and delivering memorable experiences that drive emotional connection, customer loyalty, and measurable pipeline growth. Trusted by stakeholders from engineering to the C-suite for delivering results that align with brand values and business impact.
Overview
13
13
years of professional experience
Work History
Chief of Staff to SVP & GM of Events
The Linux Foundation
01.2024 - 06.2025
- Led strategy and execution across 200+ global events, elevating customer touchpoints across community, technical, and executive audiences.
- Designed branded event experiences aligned with open source innovation (e.g., Kubernetes, Prometheus) to foster deeper community and customer engagement.
- Developed customer journey frameworks tied to technical summits, co-branded sponsorships, and advisory board experiences.
- Partnered with marketing, engineering, and executive stakeholders to align communications across web, email, event, and content channels.
- Created internal enablement programs and post-event briefing templates to ensure seamless follow-up and a consistent voice across the funnel.
Senior Manager, Community & Customer Marketing Strategy
Red Hat
01.2015 - 01.2024
- Embedded within the leadership team with the Office of the Chief Technology Officer (OCTO) in weekly stand-ups.
- Architected and executed executive experiences at global open source events including KubeCon, Red Hat Summit, and Open Source Summit.
- Led strategy and activation of 70+ global community and customer-facing events annually, resulting in increased pipeline, retention, and satisfaction.
- Drove narrative alignment for campaigns showcasing technical thought leadership, DEI impact, and customer innovation stories.
- Built internal engagement models and best practices documentation for regional events, co-branded engagements, and EBC pilots.
- Managed feedback loops and event reporting systems to shape next-gen customer experience journeys across marketing and customer success.
Assistant Manager, Conference Services
Duke University
Durham, NC
01.2012 - 01.2015
- Led logistics, experience design, and engagement strategy for large-scale campus events. Delivered high-touch service across student, alumni, and donor experiences.
Education
M.A. - Liberal Studies
Duke University
A.B. - English
Duke University
Skills
- Salesforce and Tableau
- Event management
- Fluent in French
- Community engagement
- Stakeholder relations
- Marketing communication
- Brand alignment
- Team leadership
- Relationship management
- Ethical leadership
- Diversity advocacy
- Problem-solving
- Interpersonal communication
- Conflict resolution
- Critical thinking
- Multitasking proficiency
- Budget planning
- Team collaboration
- Policy management
- Event strategy
- Customer engagement
CORE COMPETENCIES
Global Event Strategy, Customer Experience Design, Executive Briefing Program Development, Cross-Functional Leadership, Emotional Brand Engagement, Lifecycle Marketing, C-level Engagement, Experience Analytics & Reporting, Team Building & Mentorship, Internal & External Communications
OTHER ROLES
Conference & Events Consultant – Various Clients | Remote
- Advised nonprofits and academic institutions on event strategy, stakeholder engagement, and storytelling.
- Built registration systems, led internal comms, and supported data reporting on attendee demographics.
Executive Director – Vance County Arts Council | North Carolina
- Led strategic vision and programming for a rural arts nonprofit focused on underserved youth and arts education.
- Collaborated with local government, artists, and educators to expand access and funding.
Director, Student Life – NC School of Science & Mathematics | Durham, NC
- Oversaw all student event programming, cultural experiences, and community service initiatives for 550+ students.
- Directed work-service and leadership programs with cross-campus coordination and budget oversight.
Timeline
Chief of Staff to SVP & GM of Events
The Linux Foundation
01.2024 - 06.2025
Senior Manager, Community & Customer Marketing Strategy
Red Hat
01.2015 - 01.2024
Assistant Manager, Conference Services
Duke University
01.2012 - 01.2015
M.A. - Liberal Studies
Duke University
A.B. - English
Duke University
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