Jennifer St. Peter
Oxford,MA
Summary
Dynamic and results-driven marketing professional with a proven track record in leading high-impact programs, building brands, and accelerating revenue across B2B environments. Known for blending strategic vision with operational excellence, cultivating cross-functional alignment, and turning data insights into compelling go-to-market strategies. Adept at building and mentoring top-performing teams while fostering collaboration and sustainable growth.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Program/Project Manager
Dell Technologies
02.2019 - Current
- Managed over $170M in custom engagement over the past year
- Spearheaded cross-functional teams to enhance project delivery timelines, resulting in improved communications, stakeholder satisfaction, and project outcomes.
- Analyze and present project performance metrics weekly to identify areas for improvement, growth, efficiency, and resource allocation.
- Developed sales enablement program consisting of live training session, collateral, quarterly webinar updates, and regional sales team calls that led to an 28% increase in quality engagements
- Organized and managed a Technical Advisory Council to bridge the communication gap between the field and technical solutions architects that resulted in products and services that aligned with the needs of the field sales and customer
Marketing Manager
Saint Gobain
06.2017 - 01.2019
- Managed partner program that brought five segment market leaders together to offer an all-inclusive one-stop shop that generated an additional 20% revenue in the first year
- Created corporate brand guidelines, manage teams across design, product management and stakeholders to ensure buy-in on brand development with the basis implemented as the overall corporate guidelines
- Comprehensive market research conducted to identify consumer trends, leading to data-driven strategies that improved competitive positioning.
- Cultivated strong relationships with marketing contractors and key publications that led to enhanced media coverage and maximized outreach efforts with premium placement and promotion
- Orchestrated multi-channel marketing campaigns, driving substantial improvements in brand awareness and customer engagement to increase the overall profitability of the business segment
- Developed targeted digital strategies, resulting in marked gains in online traffic and lead generation.
Business Owner
BodyLove Fitness
09.2013 - 05.2017
- Streamlined daily operations to enhance efficiency, achieving substantial improvements in service delivery and customer satisfaction by analyzing business trends
- Implemented creative fundraising strategies, successfully raising funds for various non-profits while increasing community engagement.
- Moderated industry discussions at conferences, promoting knowledge sharing and collaboration among peers in the fitness sector.
- Enhanced client retention through personalized wellness programs, leading to noticeable improvements in member satisfaction and loyalty.
- Developed a referral program that increased new memberships by leveraging existing client networks, driving substantial growth in revenue.
- Fostered partnerships with local health professionals, enriching service offerings and strengthening community ties for mutual benefit.
Marketing Manager
Smiths Interconnect / Hypertronics
08.2007 - 07.2013
- Led cross-functional marketing programs that generated over $30M in incremental revenue in over five years through targeted programs and inclusive team leadership
- Collaborated with key stakeholders to develop and deliver corporate communications through various channels
- Comprehensive market research conducted to identify consumer trends, leading to data-driven strategies that improved competitive positioning and product release timeliness
- Cultivated strong relationships with key marketing channels to enhance media coverage and maximize outreach efforts.
- Orchestrated multi-channel marketing campaigns, driving substantial improvements in brand awareness and customer engagement.
- Developed targeted digital strategies, resulting in marked gains in online traffic and lead generation.
- Managed Partner Relations Program that resulted in the creation of a new business line
- Managed multiple events, trade shows, and conferences
- Worked with engineering and product management to design relevant product catalogs, data sheets, and case studies
- Implemented and managed the development and maintenance of the business websites with custom development, web programs, and third-party ecommerce sites
- Developed and managed a patent and trademark program that acknowledged and promoted team members contributions
Education
Bachelor of Science - Business Administration
Columbia Southern University
Orange Beach, AL10.2016
Associate of Science - Computer Information Systems
Fisher College
Boston, MACertificate of Marketing -
Mt. Wachusett Community College
Gardner, MASkills
- Leadership
- Marketing
- Market Research
- Communications
- Business Development
- Sales Enablement
- Financial Management
- Strategic Planning
- Digital Marketing
- Program Management
- Project Management
- Relationship building
- Risk management
- Cross-functional collaboration
- Coaching and mentoring
- Conflict management
- Influencing skills
- Microsoft Office 365
- Adobe
- Salesforcecom
- Marketo
- PowerBI
Affiliations
- Project Management Institute
- American Marketing Association
- Toastmasters International
Certification
- Project Management Professional (PMP)
- Online Marketing Foundations
- Content Marketing Foundations
- Google Analytics Essentials
- SEO Foundations
- AWS Cloud Foundations
- Corporate Strategies
- Social Media Fundamentals
- Adobe Creative Suite
- Professional Presentation Skills
- Dealing with Personality Clashes
- Managing Multiple Projects, Objectives, and Deadlines
- Time and Task Management
- Conflict Management for Women
Timeline
Program/Project Manager
Dell Technologies
02.2019 - Current
Marketing Manager
Saint Gobain
06.2017 - 01.2019
Business Owner
BodyLove Fitness
09.2013 - 05.2017
Marketing Manager
Smiths Interconnect / Hypertronics
08.2007 - 07.2013
Bachelor of Science - Business Administration
Columbia Southern University
Associate of Science - Computer Information Systems
Fisher College
Certificate of Marketing -
Mt. Wachusett Community College