Jennifer Talansky

• Responsible for strategy and oversight of NFF’s brand, marketing, and communications efforts.
• Oversee communications team of five staff and two consultants, driving national campaigns, brand strategy, and equity-centered storytelling that increase NFF’s engagement with all of our audiences.
• Advise NFF’s Executive Team on strategic communications, grounded in continuous analysis of the external landscape and aligned with mission-driven goals.
• Frequently ghostwrite for NFF CEO, including quarterly board letters and thought leadership pieces.
• Originated and led NFF’s flagship Nonprofit State of the Sector Survey for 14 years, a nationally cited barometer of nonprofit health. Oversaw survey design, analysis, national promotion, and partner relationship management.
• Survey elevated brand visibility, expanded media and funder engagement, and established a new revenue stream in research, while influencing funder priorities and providing a mission-critical service to the field.
• Led partnership with the Federal Reserve Bank of San Francisco to publish What Matters: Investing in Results to Build Strong, Vibrant Communities, engaging 80 authors and launching a national campaign on orienting the social sector around outcomes.
• Developed editorial strategy for accessible, asset-framed storytelling and equity-centered thought leadership.
• Co-lead NFF’s emerging advocacy pillar, including research-driven policy positioning, coalition participation, and strategic alignment with sector-wide initiatives.
• Monitor external developments impacting the nonprofit finance sector; contribute to advocacy letters and campaigns supporting equity-focused causes and community investment.
• Working collaboratively with all NFF business units, develop and promote thought leadership that amplifies NFF’s lending and consulting services, resulting in increased client engagement and sector visibility.
• Manage and deepen a wide variety of partner relationships to advance NFF’s mission.
• Synthesize, publish, and promote NFF’s specialized knowledge. Examples: wrote chapter for US Surgeon General’s report on intersection of community health and economic prosperity involving the business community; co-authored Small Nonprofits Solving Big Problems, sharing lessons from a two-year initiative.
• Represent NFF through speaking engagements and webinars, including leading a session at OFN 2025 on how to elevate public awareness of CDFIs’ value through coordinated press strategies around financed facilities projects.
• Have always led NFF’s marketing & communications function; have held various senior titles due to organizational restructures.

• Cultivated relationships and promoted firm capabilities to institutional asset management consulting firms.
• Provided customized marketing strategy and materials for the institutional sales team.

Additional experience includes marketing and communications roles for Hearst Magazines Brand Development, JP Morgan, and Partnerships for Parks (a public-private partnership).