Jennifer Tanis
Grand Rapids,MI
Summary
Results-driven marketing professional with expertise in media relations, public speaking, and community engagement. Experienced in managing website content and designing impactful marketing materials. Proven ability to plan and execute public relations events that enhance community relationships. Collaborative team player focused on delivering effective communication strategies that meet organizational goals.
Overview
8
8
years of professional experience
Work History
Advertising Manager
Gun Lake Casino
01.2024 - Current
- Oversaw budget allocation across various campaign components, ensuring maximum return on investment without overspending.
- Boosted brand awareness by creating and executing innovative marketing campaigns.
- Conducted market research to inform data-driven decision-making in the development of targeted ad campaigns.
- Streamlined internal processes by implementing new project management tools and methodologies.
- Worked effectively in fast-paced environments.
- Self-motivated, with a strong sense of personal responsibility.
Marketing Manager
Gun Lake Casino
09.2019 - 01.2024
- Planned and coordinated casino promotion roadmaps, campaigns, bonuses, and creative materials, managing a budget over $1 million.
- Developed contests and sweepstakes rules, contracts and revenue-generating strategies.
- Led a team of promotion specialists, providing mentorship and guidance to enhance professional development.
- Orchestrated special events with over 3,000 attendees, ensuring smooth execution and exceptional guest experiences.
- Successfully booked national acts, enhancing the casino's reputation and attracting diverse audiences.
Regional Marketing Director
Monarch Investment Group
04.2017 - 09.2019
- Oversaw ongoing market research that targeted key customer demographics and used information to proactively adjust future marketing plans.
- Cultivated and upheld strong professional relationships with vendors, negotiated contracts and monitored performance.
- Increased customer engagement with data-driven email marketing campaigns and tailored promotional efforts.
- Enhanced brand visibility by spearheading public relations initiatives, social media management, and content creation.
Education
BBA - Business Management
Davenport University
Grand Rapids, MISkills
- Media Relations
- Public Speaking
- Event Planning
- Collaboration & Teamwork
- Strategic Communication
- Content Development
Timeline
Advertising Manager
Gun Lake Casino
01.2024 - Current
Marketing Manager
Gun Lake Casino
09.2019 - 01.2024
Regional Marketing Director
Monarch Investment Group
04.2017 - 09.2019
BBA - Business Management
Davenport University
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