Summary
Overview
Work History
Education
Skills
Core Competencies
Timeline
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Jennifer Tarleton

Los Angeles,CA

Summary

Results-driven sales executive with over 20 years of success in media, digital, and luxury retail sales. Proven track record in building client relationships, driving multimillion-dollar revenue, and developing local and national marketing strategies. Expertise includes account management, team leadership, and cross-platform campaign execution.

Overview

27
27
years of professional experience

Work History

Vice President/ Regional Sales and Marketing Manager

Gen Media Partners
01.2012 - Current
  • Directed national and regional sales efforts for media partnerships across multiple platforms.
  • Developed and executed strategic marketing initiatives that increased brand presence and revenue.
  • Cultivated and maintained key relationships with agencies and advertisers nationwide.
  • Led cross-functional teams in campaign development, planning, and execution.
  • Managing over 20 advertising agencies across California, Utah, Nevada, and Texas.
  • Manages ongoing communication, project flow, and strategic updates with 10+ radio station groups to maintain success.

Account Executive

Townsquare Media
01.2011 - 01.2012
  • Managed local advertising accounts, developing customized media plans to meet client marketing goals.
  • Built and maintained strong relationships with local businesses to grow revenue and client retention.
  • Collaborated with sales and marketing teams to execute multi-platform campaigns including radio, digital, and live events.
  • Negotiated contracts and pricing, ensuring client satisfaction and company profitability.

Account Executive

McGavren Guild Media
01.2008 - 01.2010
  • Managed high-value client accounts and delivered custom advertising solutions.
  • Consistently exceeded sales goals through strategic planning and negotiation.
  • Collaborated with media planners and buyers to deliver integrated media campaigns.

Account Executive

Interep
01.2002 - 01.2008
  • Managed high-value client accounts and delivered custom advertising solutions.
  • Consistently exceeded sales goals through strategic planning and negotiation.
  • Collaborated with media planners and buyers to deliver integrated media campaigns.
  • (worked in the Boston, LA, and NY offices)

Sales Coordinator

Tiffany & Co.
01.2000 - 01.2002
  • Supported sales operations and coordinated marketing events for high-end clientele.
  • Assisted in client servicing and merchandising across multiple departments.
  • Maintained CRM systems and prepared sales reports and forecasts.

Merchandise Manager

Van Cleef & Arpels
01.1999 - 01.2000
  • Oversaw product assortment and inventory for luxury collections.
  • Worked closely with sales and marketing to optimize in-store merchandising strategies.
  • Ensured visual standards and brand integrity across retail environments.

Education

Bachelor of Science -

Radford University
Radford, VA

Skills

  • Microsoft Word
  • Excel
  • PowerPoint
  • Strata View
  • Sales Pro
  • TapScan
  • Microsoft Teams
  • Relationship building
  • Critical thinking
  • Team leadership
  • Coaching and mentoring

Core Competencies

  • - Sales Strategy & Execution
  • - Client Relationship Management
  • - Cross-Platform Media Sales (Radio, Digital)
  • - Luxury Brand Merchandising
  • - Team Leadership & Development
  • - Sales Forecasting & Reporting

Timeline

Vice President/ Regional Sales and Marketing Manager

Gen Media Partners
01.2012 - Current

Account Executive

Townsquare Media
01.2011 - 01.2012

Account Executive

McGavren Guild Media
01.2008 - 01.2010

Account Executive

Interep
01.2002 - 01.2008

Sales Coordinator

Tiffany & Co.
01.2000 - 01.2002

Merchandise Manager

Van Cleef & Arpels
01.1999 - 01.2000

Bachelor of Science -

Radford University

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Jennifer Tarleton