Jennifer Taylor
McLouth,KS
Summary
Results-driven property operations and marketing professional with over 13 years of experience. Proven track record in enhancing property value and occupancy rates through strategic marketing and operational excellence. Expert in optimizing processes, driving revenue growth, and executing successful marketing campaigns that consistently exceed performance targets.
Overview
11
11
years of professional experience
Work History
Regional Manager
Asset Living
04.2024 - Current
- Markets: NY, NC, FL. 1,750 beds - 300+ Units
- Supervise 35+ employees. Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
- Increased client satisfaction with timely resolution of escalated issues and proactive communication on property updates.
- Budgets, Rate Planning, Capex Quotes for Projects. Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
- Promoted a culture of continuous improvement through ongoing process reviews, employee engagement initiatives, and open channels of communication.
- Average 5-10% rate increases, NOI/Cash Flow increase YOY. Increased Renewal retention 35-40%. Ahead of YOY leasing by 8% Avg. Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Fostered 25% growth in social media platforms, achieving an avg of 10k accounts reached per month and 2k accounts engaged through development and implementation of innovative promotional and sales strategies. Responsible for social media campaigns, ad spend and Google Analytics SEO campaigns.
Portfolio Manager/Director of Ops
Varsity Campus
10.2022 - 04.2024
- Markets: NY, NC, FL, AL. 2,5000 beds - 400+ Units
- Commercial/Retail Management
- Additional Responsibilities: Executed all training and documents for Turn 2023/Turn 2024 and Budget Training, including developing training program platform.
- Supervise 50+ employees. Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
- Trained and Maintained Director of Ops responsibilities Jan 2024
- Increased client satisfaction with timely resolution of escalated issues and proactive communication on property updates.
- Budgets, Rate Planning, Capex Quotes for Projects. Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
- Promoted a culture of continuous improvement through ongoing process reviews, employee engagement initiatives, and open channels of communication.
- Average 10% rate increases, NOI/Cash Flow increase YOY. Increased Renewal retention 35-40%. Ahead of YOY leasing by 10%. Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Fostered 75% growth in social media platforms, achieving an avg of 15k accounts reached per month and 4k accounts engaged through development and implementation of innovative promotional and sales strategies. Responsible for social media campaigns, ad spend and Google Analytics SEO campaigns.
Property Manager
Cardinal Management Group
02.2021 - 08.2022
- Managed over 500 beds as an untraditional student housing complex, leasing as dorm style, for the University of Kansas. This was an under construction/lease-up experience.
- Monitored progress of construction and maintenance projects and notified appropriate individuals of project updates, delays and schedule changes.
- Maintained operational facilities attractive to potential tenants by organizing regular maintenance, major repairs and capital improvement projects.
- Handled tenant complaints promptly and appropriately, calling in repairmen and other support services.
- Followed up on delinquent tenants and coordinated collection procedures.
- Completed final move-out walk-throughs with tenants to identify required repairs.
- Maintained original leases and renewal documents in digital format for property management office.
Property Manager
Peak Campus
04.2018 - 02.2021
- Rockland is a 500-bed student housing/conventional community servicing the University of Kansas. This property was purchased my new ownership who had their own management company.
- Maintained operational facilities attractive to potential tenants by organizing regular maintenance, major repairs and capital improvement projects.
- Introduced prospective tenants to types of units available and performed tours of premises.
- Maintained sufficient number of units market-ready for lease.
- Evaluated and recommended changes in rental pricing strategies to remain competitive in market.
- Minimized vacancy periods by collaborating with building owners to strategize improvements to marketing initiatives, business plans and tenant outreach programs.
- Developed and executed plan to achieve and maintain 95% or better rate of occupancy.
- Monitored progress of construction and maintenance projects and notified appropriate individuals of project updates, delays and schedule changes.
Regional Property Manager - Multifamily
LPZ Bertram/Bertram & Associates
01.2017 - 04.2018
- Assisted with annual budget creation and managed portfolio according to approved budgeted parameters.
- Assessed reports on occupancy, delinquency, budget variance, and make-readies generated by on-site staff.
- Created reports, recorded contracts, and kept employee records in corporate database and accounting software.
- Inspected community common areas, apartment units, and model appearance to address problems.
- Conducted property visits to assess curb appeal, office upkeep, and maintenance activities.
- Conducted inspections of property grounds, buildings and equipment to identify maintenance concerns and direct timely repairs.
- Kept properties in compliance with local, state and federal regulations.
Property Manager - Multifamily
East Hampton Estates
01.2014 - 12.2016
- Introduced prospective tenants to types of units available and performed tours of premises.
- Maintained sufficient number of units market-ready for lease.
- Trained and motivated leasing staff during bi-monthly trainings.
- Organized and participated in meetings to give residents opportunity to ask questions and provide forum for issues to be addressed.
- Handled disciplinary actions, performance appraisals and terminations of company staff.
- Evaluated and recommended changes in rental pricing strategies to remain competitive in market.
Relative Experience
2011-2014
- Leasing Agent - Multifamily - Wichita, KS 2012-2024
- Bartender 2013-2014
- Front of House/Training Manager/Server - Logan's Roadhouse Salina & Wichita KS 2012-2014
- Server - Golf Club Wichita KS 2012-2014
- Retail - Maurices Salina KS 2011-2013
Education
Associate of Science - Business
Johnson County Community College
05.2022
Skills
- Rent Collection & Efficient Delinquency Practices
- Property Maintenance & Vendor Coordination
- Strategic Planning & Team Collaboration
- Staff Training and Development
- Capex Project Oversight
- B2B Partnerships - Fundraising and Partnerships, Conference Organization
- Operational Efficiency - Payroll, Reporting, Reputation Management
- Digital Marketing
Additional Information
References:
1. Heather Quijas | Director of Marketing | Previous Supervisor with Peak Campus
417-846-7280
2. Clayton Hayer | Direction of Operations Varsity Campus | Direct Report
919-801-3236
3. Kait Wommack | Portfolio Manager Varsity Campus | Peer
580-216-6523
4. Courtney Elston | Assistant Community Manager | Previous Assistant Manager at Naismith
785-727-3464
5. Jake Elijah | Regional Leasing Manager Varsity Campus | Within Portfolio
407-504-8865
Kansas Next Gen 30 Under 30 in Real Estate
Nominated and awarded in 2023 for high performance and community involvement in Lawrence, KS market
Timeline
Regional Manager
Asset Living
04.2024 - Current
Portfolio Manager/Director of Ops
Varsity Campus
10.2022 - 04.2024
Property Manager
Cardinal Management Group
02.2021 - 08.2022
Property Manager
Peak Campus
04.2018 - 02.2021
Regional Property Manager - Multifamily
LPZ Bertram/Bertram & Associates
01.2017 - 04.2018
Property Manager - Multifamily
East Hampton Estates
01.2014 - 12.2016
Relative Experience
2011-2014
Associate of Science - Business
Johnson County Community College