Jennifer Tesoroni
Wanaque,NJ
Summary
Self-starter and results driven omnichannel healthcare media professional with over 20 years experience helping HCP & DTC clients market their brands within a variety of stages of the product life cycle.
- Healthcare media experience spanning across various therapeutic categories.
- Responsible for managing multi-million dollar budgets and fostering internal & external collaboration among cross-functional teams
- Organizational lead and key contributor for internal agency initiatives running growth workshops for executives.
Overview
20
20
years of professional experience
Work History
Vice President, Director, Media
SSCG Media Group
04.2022 - Current
- Main business lead between clients and SSCG; includes being responsible for QBRs and monthly check-ins.
- Direct the development, presentation and maintenance of media plans across functional teams.
- Identified new opportunities for agency growth and participated in brainstorming sessions and new business pitches.
- Stay on the pulse of emerging trends while sharing POVs internally & externally..
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization
- Responsibly for developing annual internal executive workshops for agency evolution.
Vice President, Associate Director, Media
SSCG Media Group
01.2020 - 04.2022
- Successfully ran multiple accounts across various disciplines while maintaining strong client relationships and drove strategic direction for large HCP/DTC campaigns.
- Achieved organic client growth which generated 8% increase in agency revenue YoY.
- Identified new opportunities for agency growth and participated in brainstorming sessions and new business pitches.
- Stay on the pulse of emerging trends while sharing POVs internally & externally..
- Negotiated high-value contracts that maximized profitability while mitigating risks for the organization.
Vice President, Group Supervisor, Media
SSCG Media Group
11.2017 - 01.2020
- Assist SVP, Director with managing all operations of the NJ office
- Directly oversee growth and development for all Supervisors and help them foster junior staff members.
- Work closely with SVP & CEO on internal infinitives such as communications plans and capabilities expansion.
- Independently oversee day-to-day team ensuring media plan ties back into client goals/objectives.
- Educate clients and staff on emerging media and plan/host annual media upfront.
- Collaborated with senior management to develop and present client media fee SOWs.
Group Supervisor, Media
SSCG Media Group
04.2015 - 11.2017
- Independently lead 2-4 books of business from strategy, planning, activation & reporting.
- Instrumental in developing and leading the first SSCG upfront process for 2 key accounts.
- Worked with Franchise Project Manager to streamline client savings reports across all lines of business.
- Collaborated with cross-functional internal disciplines to ensure all client deliverables are met.
- Drove employee engagement initiatives that resulted in higher morale, increased retention rates, and greater job satisfaction among team members.
Supervisor, Media
SSCG Media Group
04.2013 - 03.2015
- Opened NJ location with SVP and was responsible for building the department including hiring and training all levels of staff
- Lead strategy and plan development/implementation across 4 oncology launch brands.
- Ensure quality control of all media deliverables for assigned brands.
- Attend and actively participate in brain storming sessions and new business pitches.
- Improved customer satisfaction by ensuring all internal and external procedures are adhered to.
Associate Media Director
Ogilvy CommonHealth Worldwide
06.2011 - 04.2013
- Lead strategist across 8 brands and responsible for the growth and development of 6 team members.
- Responsible for staying on top of media trends and putting together POVs on emerging media to be shared with clients and internal agency stakeholders.
- Worked closely with media finance and agency executives to develop and present client media fee SOWs.
Supervisor, Media
Ogilvy CommonHealth Worldwide
06.2010 - 05.2011
- Lead strategist across 5 brands and responsible for growth and development of 3 junior team members.
- Served as main client point of contact and managed all day-to-day operations.
- Managed all supplier partner negotiations and was responsible for the pulling together the Agency of Record report.
Senior Media Planner
Ogilvy CommonHealth Worldwide
04.2008 - 05.2010
- Independently lead the strategic planning and tactical execution of omnichannel media plans while building strong client relationships.
- Train and mentor planners and assistant planners by encouraging individuality, innovation and creativity across all brand assignments.
- Develop strong relationships with key industry partners, securing favorable rates and placements for client campaigns.
Marketing Communications Coordinator
Thermo Fisher Scientific Inc.
04.2007 - 04.2008
- In house marketing communications role that was the liaison between the marketing and sales teams.
- Worked with marketing team to amplify key product offerings within the industry including the creation of media assets for sales team support
- Supported sales teams by booking all conference floor presence as well as ensuring all collateral and samples were available
Media Planner
Ogilvy CommonHealth Worldwide
06.2006 - 06.2007
- Responsible for developing, presenting and implementing media recommendations for 8 brands across various HCP specialties
- Negotiated favorable rates with media suppliers, securing the most advantageous placements for clients'' campaigns.
- Evaluated and compared various media offerings and provided clients with agency POV based on brand goals and objectives.
Assistant Media Planner
Ogilvy CommonHealth Worldwide
06.2005 - 06.2006
- Developed proficiency in various media planning tools to maximize efficiency in daily tasks and responsibilities.
- Assisted Coordinators in budget management processes, ensuring accurate allocation of funds across various media channels.
- Supported Media Planners by developing customized media plans tailored to their specific needs and goals.
Media Coordinator
Ogilvy CommonHealth Worldwide
06.2004 - 06.2005
- Support media team with various planning tasks such as surveying the competitive landscape and building consumption slides
- Responsible for all aspects of media buying including ad verification for over 20 brands across 1 client.
- Work with internal and external partners on ensuring all assets were Q/A'd and delivered on time.
Education
Bachelor of Science - Marketing And Management
Montclair State University
Montclair, NJ05.2004
Associate of Arts - Graphic Design
Bergen Community College
Paramus, NJ05.2000
Skills
- Team Leadership
- Relationship Building & Collaboration
- Solutions & Results Driven
- HCP & DTC Omnichannel Planning & Buying
- Budget Management
- Contract Negotiations
Affiliations
- Checked Up POC Counsel; 2022-Present
VOLUNTEERING CONTRIBUTIONS
Salvation Army; 2017 - Present
- Assist with annual Christmas Drive fundraiser
Passaic County CASA; 2018 - Present
- Support fundraising efforts for children in foster care
Teaneck Fire Department; 2021- Present
- Wrap all donated Christmas gifts for children in foster care and hospital settings
American Brain Tumor Association; 2013-Present
- Assist with fundraising and participate in local 5Ks
Timeline
Vice President, Director, Media
SSCG Media Group
04.2022 - Current
Vice President, Associate Director, Media
SSCG Media Group
01.2020 - 04.2022
Vice President, Group Supervisor, Media
SSCG Media Group
11.2017 - 01.2020
Group Supervisor, Media
SSCG Media Group
04.2015 - 11.2017
Supervisor, Media
SSCG Media Group
04.2013 - 03.2015
Associate Media Director
Ogilvy CommonHealth Worldwide
06.2011 - 04.2013
Supervisor, Media
Ogilvy CommonHealth Worldwide
06.2010 - 05.2011
Senior Media Planner
Ogilvy CommonHealth Worldwide
04.2008 - 05.2010
Marketing Communications Coordinator
Thermo Fisher Scientific Inc.
04.2007 - 04.2008
Media Planner
Ogilvy CommonHealth Worldwide
06.2006 - 06.2007
Assistant Media Planner
Ogilvy CommonHealth Worldwide
06.2005 - 06.2006
Media Coordinator
Ogilvy CommonHealth Worldwide
06.2004 - 06.2005
Bachelor of Science - Marketing And Management
Montclair State University
Associate of Arts - Graphic Design
Bergen Community College
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