Jennifer Thatcher

Work History

AT&T

09.2021 - Current

Optimized business operations to make strategic recommendations on go-to-market and potential coverage models.
Facilitated channel engagement to support territory sales goals.
Adopted and optimized tool usage among marketing teams to deliver business results.
Maximized coverage within defined regions to penetrate organizations to utilize products.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Developed creative presentations, trend reports, kitted assets, and product data sheets.

AT&T

09.2015 - 09.2021

Maximized coverage within defined regions to penetrate organizations to utilize products.
Facilitated channel engagement to support territory sales goals.
Used Salesforce to deliver sales campaigns to convert into new business.
Adopted and optimized tool usage among sales teams to deliver business results.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Managed budget allocation and resource utilization to maximize marketing ROI.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Mentored local personnel on best practices and protocols to maximize productivity.

AT&T

02.2007 - 09.2015

Developed solid working knowledge of products to understand benefits to potential customers.
Articulated value proposition to assigned territory partners to maintain and increase share of partner business.
Adopted and optimized tool usage among sales teams to deliver business results.
Facilitated channel engagement to support territory sales goals.
Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Generated sponsorships with related and partnering entities to enhance marketing objectives.
Wrote and distributed press releases and industry blog posts, including ghostwriting, to increase brand visibility.

BellSouth Business

07.2003 - 02.2007

Promoted specific messages to internal and external stakeholders.
Capitalized on carefully built media relations to enhance outreach and public image.
Revitalized employee and public digital assets to optimize content and usability.
Managed company events, town halls and meetings.
Built and maintained relationships with key clinicians, spokespeople, advocates and opinion leaders.
Led merger communications and media relations activities during BellSouth+AT&T merger.
Supported sourcing, requirements, design, and implementation of seller communication portal (SPOT - Solution Provider Online Tool).

BellSouth Business

07.1999 - 07.2003

Stayed informed on industry developments and market trends to gain competitive advantage.
Developed and implemented strategies to enhance partner relations.
Chaired quarterly partner business reviews to drive discussion of matters important to sales growth and attainment.
Prepared and presented reports on status of projects and initiatives.
Recruited, trained and mentored, and ramped new solution providers.

BellSouth Business

05.1997 - 06.1999

Built and strengthened relationships with new and existing accounts to drive revenue growth.
Qualified leads, built relationships and executed sales strategies to drive new business.
Executed successful sales strategies to convert leads into customers.
Resolved issues promptly to drive satisfaction and enhance customer service.