Summary
Timeline
Work History
Skills
Overview
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Jennifer Tracy

Jennifer Tracy

Jacksonville,FL

Summary

Multi-talented business leader bringing over 20 years of experience as a successful Senior Leader of Product. Strategic problem solver and change manager. Visionary executive with the ability to implement strategic plans that meet current and future needs. Key expertise in Women's, Men's, Kids Sportswear Apparel industry.

Timeline

Senior Director Sourcing & Product Development

Outdoor Nation
05.2022 - 01.2024

Head of Product

Shop LC
04.2020 - 05.2022

Senior Merch Director-Product Development

ORCHARD BRANDS
02.2012 - 01.2020

Multi-Channel Senior Buyer

NORDSTROM CORP
05.2009 - 02.2012

SOUTHSIDE HIGH SCHOOL

Work History

Senior Director Sourcing & Product Development

Outdoor Nation
Jacksonville, FL
05.2022 - 01.2024
  • Develop and execute company wide merchandise product development and go to market strategies for 4 in house men's and women's active outdoor apparel and sportswear categories totally over $77.0 million in sales.
  • Manage Design and Technical Design teams for all line reviews and seasonal kick offs to identify assortment roll outs and PD&D calendar.
  • Soul owner of Costing Strategy, Margin Goals, Global and Domestic Supply Chain Diversity, Assortment distribution by country/factory.
  • Manage risks/benefits associated action plans and execute as necessary to address changes in business situations.
  • Identify and assess risks/benefits of the geographic, economic, political stability and infrastructure (logistics, territories trade laws/opportunities, duty, exchange rates) of the region. Develop and implement recommendations and alternatives as required to cover weaknesses in assessment.
  • Developed and executed strategic plans to support the vision of the organization.
  • Formulated policies that improved operational efficiency and productivity.
  • Managed financial operations, overseeing budgeting, forecasting and financial analysis activities.
  • Member of Senior Leadership Team

Head of Product

Shop LC
Austin, TX
04.2020 - 05.2022
  • Drive product strategies across all women's apparel, hard goods, and accessory categories. Corporate volume $150M
  • Direct team of 6 product developers, internal design team, merchandising partners, and external vendor base around a shared vision and aesthetic for each private label brand.
  • Responsible for all near and long term goals for private label business and lead strategy at the categorical level that will achieve these goals, emphasizing efficiencies, innovation and scalability.
  • Manage opportunities within the business and overall market, surfacing new ideas to stay ahead of the curve and support the evolution and growth for private label brand.
  • Leverage partners in Data Science/Engineering to maximize data/tools that will help inform product development decisions and evolve product strategies.
  • Manage all overseas and domestic sourcing for private label product strategies and sourcing plans that deliver quality merchandise, maximize financial profitability, and enable optimal inventory flexibility.
  • Manage sourcing team of 3 to foster vendor partnerships that enable mutually beneficial results, while continuing to push for improvements to cost, speed to market, innovation, and flexibility

Senior Merch Director-Product Development

ORCHARD BRANDS
Hillsboro, OR
02.2012 - 01.2020
  • Oversee the architecture of core and seasonal active and sportswear apparel and footwear category design, sourcing, development, and production from ideation to delivery for multiple revenue channels, web, 8 catalog titles, and brick and mortar.
  • Set global sourcing strategy: source new suppliers based on business growth plans and introduction of new product categories.
  • Develop and maintain a diversified supply chain.
  • Communicate daily with overseas and domestic agents, factories and suppliers on related production issues.
  • Vendor capacity planning and maintenance.
  • Create and monitor seasonal/ yearly calendar to ensure relevant due dates are met.
  • Oversee and manage QA teams insuring delivery and quality standard requirements are met.
  • Help drive growth through strategic planning during cross functional team meetings.
  • Oversee cost analysis and negotiations to ensure company margins/ retail targets are met.
  • Monitor and manage weekly TA calendar/ reports.
  • Establish quick response and fast track program with suppliers.
  • Attend all fittings to monitor approval processes and ensure approval deadlines are met.
  • Develop, maintain and revise QC standards and finishing practices.

Multi-Channel Senior Buyer

NORDSTROM CORP
Seattle, WA
05.2009 - 02.2012
  • Drive sales through product selection, pricing, vendor negotiations, and strategies for greatest return on investments for 113 full line stores, Nordstrom on-line, and catalog.
  • Over $500.MM OTB responsibility covering Women's Moderate, Designer and Luxury Brands.
  • Successfully achieving and exceeding budgeted planned increases and YOY goals resulting in double digit category increases, MM% goals of 60% and higher, EOY target inventory results well below company average.
  • Provide analytical and execution support to Nordstrom growth initiatives, including financial model development, communication of vendor expectations and goals, (supplier performance reviews).
  • Present to Executive Leadership potential growth opportunities; manage margin expectations, markdown strategies and monthly BOP & EOP inventory levels.
  • Foster a continuous multi- channel comprehensive understanding of how the customer strategy translates to the financial buy plans.
  • Set the buy planning calendar and O.T.B.
  • Plans Review re-projections and execution of plans (supplier plans, customer choices, VPN's, sku counts, etc.
  • Work closely with financial planners to develop and maintain sales goals by Monthly, quarterly, and yearly.

Skills

  • Metrics Tracking
  • Financial Management
  • Forecasting
  • Budget Control
  • Contract and Vendor Management
  • Staff Development
  • Results-Driven
  • Business Development
  • Team Leadership
  • Market trends and analysis

Overview

15
15
years of professional experience

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