Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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JENNIFER TRAVELSTED

Bowling Green,KY

Summary

Results-focused sales professional with a proven history of cultivating relationships and exceeding goals across multiple disciplines including oncology (colorectal, breast, MM) infusion/injection, pharmaceuticals, biomarker/genetic testing, and medical products in the hospital and clinic setting; strategic and successful business founder/owner of a health and fitness company across four different markets. Achieved professional accolades in the top 10% including Pinnacle Club, EC Sales Manager Honorable Mention, Oncology Business Unit MVP, District Trip Winner, and Business Entrepreneurship. Extraordinarily driven sales professional with a proactive mindset, capable of executing concurrent objectives; initiating communication and collaboration; and eagerly adaptable to meet customer needs.

Overview

21
21
years of professional experience

Work History

Neuroscience Sales Specialist

Intra-Cellular Therapies
Bowling Green, KY
10.2024 - Current
  • Achieved Land Rank improvement from #69 to #3 across four quarters.
  • Conducted 13 psychiatric programs in Kentucky during Q3 and Q4.
  • Expanded customer base from 2 to 52 writers through strategic sales initiatives.
  • Resolved customer inquiries efficiently while promoting Caplyta solutions.
  • Collaborated with LAT teammates to introduce performance-enhancing ideas.
  • Supported interim management by distributing Caplyta resources for payer pull-through and assisted in new hire training of Lexington representative.
  • Analyzed weekly, monthly, and quarterly data to identify high-potential customer opportunities.
  • Successfully established brand presence and increased new writers and NBRX/NTRX Caplyta volume.

Engagement Center Sales Manager

Syneos Health (Merck)
Bowling Green, KY
01.2023 - 12.2023

2023- EC Sales Manager Honorable Mention.

• Coached and lead the #1 performing sales team consisting of 11 representatives in the EC business unit with the most HCP virtual engagements.

• 8 of 11 East Team Representatives hold top 10 spots on a 23 person Merck Diabetes team promoting Januvia Family. (East/West Teams)

• Coached and directed the top performing team on the Merck Contract.

• Cross-Coached the West Team at directors’ requests & executed weekly call calibrations to increase customer engagements.

• Created and led 2 Peer-To-Peer sales training sessions for Virtual Sales Unit.

• Successfully developed skillsets and overall performance of East Team. (6 representatives were new to the pharmaceutical industry.)

• Engaged Merck Leadership & Marketing Directors into virtual meets with representatives & HCPs. Collaborated with Merck Leadership to gain new resources and insights for field use.

• Coached East Team to execute over 180+ Virtual Engagements on average weekly basis.

• East Team executed 210 OCMs in best YTD week.

• Served as a visionary, identified, and taught East Team sales representatives how to move business quickly with 8,500+ HCPs in East Region. Executed highest OCM engagements in the EC business unit.

• Executed and Exceeded Merck KPI metrics with OCMs and exceeding the 25% annualized REACH goal of total targets.

• Worked with Syneos Sales Training Department on multiple projects with VSS strategies and how to implement with various disease states.

Player Development Coach/ Oncology Sales Rep

Syneos Health (Amgen Oncology)
Central 1 Region, KY
08.2021 - 01.2023

2021 Amgen Oncology- MVP Award (Amber Team).

2022 Amgen Oncology- Player/Coach Promotion (Amber Team).

• Completed 101 Vectibix/Xgeva In-services (Sept. 2021-Oct. 2022).

• 15+ In-services booked for (Nov. 2022-Dec. 2022).

• Top performer in programs and sales for 2021-2022 (Vectibix/Xgeva).

• Vectibix Q4 2021- 98.6% Attainment

• Vectibix Q1 2022- 99.36% Attainment

• Vectibix Q2 2022- 102% Attainment

• Successful Collaborations with Amgen Oncology Sleeves (Sapphire, Emerald, Pearl, & Hem Team).

• Successfully collaborated with Central 1 Amgen Management, Sales Teams, FRS colleagues and AOPM’s (Vendor Presentations, Portfolio Presentations, Lunch/Breakfast In-services).

• Provided Dermatological Toxicities Education to Clinical/Chemo nursing staff and pharmacy in territory.

• Executed Vectibix/Xgeva discussions with HCP’s, Mid-level practitioners, Pharmacists, Nurse Navigators, Nurse Educators, and clinic staff.

• Created and led Peer-to-Peer Training session on “Getting Beyond No” to both Amber and Pearl Teams (Collaboration with Jean Hammond).

• Responsible for Vectibix and Xgeva in Central 1 region (16 states).

• Successfully navigated the One Amgen Approach with customers and Amgen Teams by bringing value with product, reps, resources, & FRS.

• Worked closely and collaboratively with FRS representatives within my area (KY,TN,IL,IN,OH,MO,AL,MN,FL,MI,KS,WI,IA,NE,ND,SD).

Barre Co. Founder/Owner

Barre Co.
Bowling Green, KY
01.2010 - 03.2022

• Executed a start-up business consultant/affiliate project resulting in the sale of 7 affiliate locations across multiple states.

• Exceeded $325K in sales by selling multiple locations through market analysis and virtual screenings, within the past 5 years.

• Focused on exceeding customer expectations by providing superior services and meeting customer needs in person or virtually.

• Provided expert consultative services to all business affiliates for customer prospecting/retention, business development, marketing, and training.

  • Onboarded all new affiliate studios to the brand.

1099 Toxicology Sales Consultant

Lexar Laboratories
Bowling Green, KY
11.2017 - 05.2019
  • Sold the first toxicology laboratory for Lexar in Glasgow, Kentucky in 2018.
  • Exceeded 1000+ specimen samples monthly. Exceeding the recommended goal of 500.
  • Sold molecular testing kits for Gene ID lab to local and satellite Obstetrics and Gynecology Clinics. Identifying biomarkers for patients with possible (Breast, Ovarian, Colon, Prostate, Pancreas, Stomach, Uterine, and Skin Cancers).
  • Sold GeneSight Psychotropic Testing to help identify response to certain medications used to treat depression, anxiety, ADHD, and other psychiatric conditions.
  • Landed 2 additional affiliate start-up toxicology labs in Q1-Q2 of 2019 through consistent account management, perseverance, and dedicated cold calling combined with exceptional service.

Diabetes Sales Specialist

Publicis Touchpoint Solutions
Bowling Green, KY
12.2012 - 08.2016
  • Maintained strong professional relationships with physicians, medical group practices, hospitals, pharmacists, nurse educators and office staff to execute daily sales calls.
  • Developed territory plans to prioritize activities and resources for short and long-term sales and business goals.
  • New Product/ Class Launch (SGLT2) growing class to a New NRX market share of 17.6% in first quarter and consecutive quarters following.
  • Sales resulted in being named the top producing territory in the Heartland District out of 13 reps.
  • Sales in Top 100 of company multiple times and 93.5% to goal beating national goal of 77%.
  • Analyzed health care industry trends, sales trends and market dynamics, while increasing sales that resulted in NRX growth to 32.4% of market share competing against 32 diabetes products.

Senior Specialty Sales Representative

Eli Lilly
Bowling Green, KY
09.2011 - 12.2012
  • Implemented professional sales presentations to creatively communicate product quality and market comparisons in the Neuroscience Division.
  • Exceeded sales goals using consultative sales talents and grew Strattera to 107% to goal.
  • Cultivated professional client relationships by asking appropriate questions, identifying needs and providing insightful information regarding products.
  • Consulted with long-term, new and prospective customers to understand needs and propose ideal solutions for pediatrics and adult patients.
  • Winner of District Quota Trip 2011-2013

Senior Specialty Sales Representative

Apria Healthcare Group Inc.
Bowling Green, KY
08.2010 - 09.2012
  • Actualized strategies to continuously improve customer service, company or brand visibility and durable medical equipment provided.
  • Generated sales by prospecting leads, cold calling and negotiating advantageous deals.
  • Gene Testing for COPD and run community events to administer education and assist nurses to perform labs onsite.
  • Worked with vendors and sold Enteral Nutrition (Nestle and Refresh Program) to oncology offices and satellite oncology facilities.
  • Prepared and processed contracts and order forms for new and existing customers for their medical equipment, pharmaceutical, oxygen, and enteral nutrition needs.
  • Cross-sold additional products and services to purchasing customers.

Territory Business Manager

Bristol Myers Squibb
Bowling Green, KY
03.2007 - 07.2008
  • Increased profitability of CV/Metabolic product line with award winning sales by exceeding quotas and sales objectives.
  • Nationally Ranked 62 of 832 in CV/MET division leading the region/district Plavix growth ending 2007-2008.
  • Implemented effective territory plans and leveraged available resources to effectively meet and exceed sales targets ending 2008 Plavix market share at 120% to budget.
  • Boosted market share with clearly defined drivers and tactics as well as strategic use of team capability and resources.
  • Drives Performance Award 2007 and 2008
  • 2007 Pinnacle Award Winner (Top 10% of BMS)

Director of Outpatient Sales

HCA Healthcare Inc.
Bowling Green, KY
12.2004 - 11.2006
  • Achieved cost-savings by developing functional solutions to rural community problems regarding specialists. resulting in specialists new patient growth and surgical increases into hospital.
  • Gastroenterology-43% sales growth, Neurology-16% growth, Orthopedics-6% sales growth, and Urology-52% sales growth.
  • Completed outpatient hospital analysis project resulting in the placement of new physicians into rural counties that resulted in a 12% growth and increase of $1,583,836.00 of revenue.
  • Improved operations by working with team members and customers to find workable solutions in diagnostics, PET scans and outpatient surgeries, leading to a 23% growth in outpatient diagnostics.
  • Created agendas and communication materials for team meetings to help facilitate prompt follow through with physicians on floors and in the OR.
  • Worked closely with team members to deliver project requirements, develop solutions, propose alternatives and meet deadlines.

Education

Bachelor of Science - Exercise Science

Western Kentucky University
Bowling Green, KY
05.1999

Skills

Hospital & Clinic Accounts

Specialty Pharmaceuticals/Infusion/Injection

Contracts & Pricing

New Product Launch

Oncology/Gastroenterology/Dermatology

OB-GYN/Urology/Endocrinology/Neurology Experience

Buy & Bill

Closing & Sales Execution

GPO/Distribution

New Business Development

EC Virtual Sales Manager

HCP, Patient & Nursing Education

Accomplishments

2023 EC Sales Manager Honorable Mention

2022 Promoted to Player Development Coach Amgen Oncology

2021 Amgen Oncology MVP

Barre Co. Franchise Founder (7 locations)

2012 Eli Lilly Quota Trip Winner

2007 Bristol Myers Squibb Top 10% Pinnacle Award Winner

2007 & 2008- Bristol Myers Squibb Drives Performance Award

Timeline

Neuroscience Sales Specialist

Intra-Cellular Therapies
10.2024 - Current

Engagement Center Sales Manager

Syneos Health (Merck)
01.2023 - 12.2023

Player Development Coach/ Oncology Sales Rep

Syneos Health (Amgen Oncology)
08.2021 - 01.2023

1099 Toxicology Sales Consultant

Lexar Laboratories
11.2017 - 05.2019

Diabetes Sales Specialist

Publicis Touchpoint Solutions
12.2012 - 08.2016

Senior Specialty Sales Representative

Eli Lilly
09.2011 - 12.2012

Senior Specialty Sales Representative

Apria Healthcare Group Inc.
08.2010 - 09.2012

Barre Co. Founder/Owner

Barre Co.
01.2010 - 03.2022

Territory Business Manager

Bristol Myers Squibb
03.2007 - 07.2008

Director of Outpatient Sales

HCA Healthcare Inc.
12.2004 - 11.2006

Bachelor of Science - Exercise Science

Western Kentucky University