Jennifer Trichel
Dallas,TX
Summary
Goal-oriented sales leader with distinguished experience in restaurant and technology industries with proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
20
20
years of professional experience
Work History
NAMER Channel Executive Sales Director
NCR Voyix
01.2021 - Current
- Converted the Aloha channel to lead with the aaS model to support the go to market strategy for SMB Restaurants with over 90% of all orders placed as SaaS
- Introduced NCR's payments platform to restaurant channel with a revenue share plan to promote payment sales with 75% attach rate for the Aloha Channel
- Restructured the channel sales team to better align partners and channel employees regionally for the Aloha Channel resulting in a cost savings to the business for commission payouts for internal sales team (over 500K annually) -
- Managed channel business to achieve EBITA goals at 105% attainment for 2023 Fiscal Year
- Terminated low performing partners to focus on market expansion efforts for top producing partners in good standing
- Worked closely with the NCR M&A team on the successful acquisition of 4 channel partners which involved engaging with the finance team on revenue modeling efforts to understand acquisition spend and ROI.
- Worked closely with HR, Operations, Fulfillment, Marketing, Support, Training, and all other cross functional arms of the business to successfully integrate new employees and business processes into the SMB direct office structure
- On boarded Chase bank as a referral program partner which has generated 200+ sites in 18 months with accelerated growth plans for 2024
- Created and launched commission program for Channel to adopt Aloha Cloud platform
- Organized and executed 2 Aloha Cloud training events to certify 25 Aloha Channel partners to sell and support Aloha Cloud in their local markets
- Reintroduced quotas to the Aloha channel to create success criteria to measure partners success
- Developed reporting tools to share important metrics with channel partners as quarterly discussions occur around the health of the partnership(s) and identify growth opportunities within those relationships.
Local Office General Manager (II)
NCR/Radiant Systems
11.2010 - 01.2021
- Lead and manage a team of 35 employees in the Dallas/Fort Worth market, including Sales, Service, Deployment, Operations, Support and Administration
- Maximize service internally and externally while driving market share and cash-flow through the business
- This role eventually grew to cover the entire state of Texas in 2019 where over 100 team members reported through my organization to support the Texas Local Office business
- Focused on customer first approach which generated minimal attrition with our local presence
- Responsible for meeting assigned financial objectives through top performing local office for profit margin.
- Grew the DFW market from $4M in annual revenue to over $15M in annual revenue in 8 years with an average of 68% Profit Margin
- Continued to manage a profit and loss statement showing revenue growth year over year while keeping costs at a minimum
- Responsibilities included orders, revenue, profit, cash flow, cost management, and execution of the Local Office strategy to align to our people, culture, values and growth vision
- Assisted in on boarding newly acquired business (previous Channel partners) to align them to the Local Office structure and processes.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Formulated policies and procedures to streamline operations.
Regional Sales Manager
Radiant Systems
01.2008 - 11.2010
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.
- Executed successful promotional events and trade shows.
Regional Sales Engineer
Radiant Systems
10.2004 - 01.2008
- Improved regional sales performance by identifying and targeting high-value clients.
- Trained junior sales engineers, providing mentorship and guidance in developing their skills.
- Collaborated closely with technical team members for seamless product demonstrations and presentations.
- Developed and maintained relationships with key accounts, leading to consistent revenue growth.
- Delivered engaging product training sessions for both clients and internal teams, enhancing understanding of key features and benefits.
- Expanded the client base by actively seeking new business opportunities in the region.
- Increased customer satisfaction by resolving issues promptly and effectively.
- Provided insightful feedback on product development, contributing to improved offerings for customers.
- Coordinated cross-functional teams to ensure smooth collaboration in complex projects for enhanced results.
- Attended trade shows and seminars to promote products and network with industry contacts.
- Suggested ideas for product evolution and new product variants.
Education
BBA - Management Information Systems
Baylor University
Waco, TX05.1998
Timeline
NAMER Channel Executive Sales Director
NCR Voyix
01.2021 - Current
Local Office General Manager (II)
NCR/Radiant Systems
11.2010 - 01.2021
Regional Sales Manager
Radiant Systems
01.2008 - 11.2010
Regional Sales Engineer
Radiant Systems
10.2004 - 01.2008
BBA - Management Information Systems
Baylor University