Jennifer Yiu
Torrance,CA
Summary
Seasoned CFO leading $100+ million company with more than 10 years of experience. Demonstrated success in financial management, strategic planning and team leadership with extensive hands-on experience. Utilizes comprehensive financial analysis to inform decision-making and drive organizational growth.
Overview
18
18
years of professional experience
Work History
CFO/HR Manager/IT Project Manager
CELS Enterprises, Inc.
02.2024 - Current
- Oversaw financial strategy development to align with organizational goals and drive growth.
- Implemented and led budgeting processes, ensuring resource allocation met operational needs and strategic objectives.
- Developed and directed financial reporting initiatives, maintaining compliance with regulatory standards and internal policies.
- Reduced operational costs by 10% by identifying areas for improvement and implementing cost-saving measures across various departments.
- Implemented financial forecasting models to enhance decision-making and risk management capabilities.
- Spearheaded the implementation of the ERP system by collaborating and managing each department to minimize disruptions to the business operation and maximize new ERP system to the business needs.
- Maintained onsite IT hardware and software needs and worked closely with IT consultants for necessary projects.
- Managed relationships with external auditors, ensuring a smooth and efficient annual audit process with minimal findings or issues identified.
- Drove revenue growth by developing pricing strategies that maximized both sales volume and profitability.
- Analyzed operational issues and implemented corrective action to maximize profits.
- Collaborated cross-functionally with other departments to drive process improvements that positively impacted bottom-line results.
- Managed financial, operational and human resources to optimize business performance.
- Oversaw employee relations initiatives, resolving conflicts and fostering a positive workplace culture.
- Maintained payroll and benefits for employees in various locations, minimizing financial discrepancies through detailed program management.
- Managed intercompany activities between entities in US and Canada.
CFO/Human Resource Manager
Blowfish LLC
11.2016 - 02.2024
- Increased gross revenues at by a minimum 5-8% year over year by working closely with divisional managers.
- Increased operating income year over year (5% to 10%) with margin and expense analysis.
- Served as strategic advisory role alongside with other upper management members.
- Developed KPIs for each division and work with the divisional managers towards achieving KPIs.
- Implemented monthly financial forecast meeting process with divisional manager.
- Developed and implemented cashflow model and manage liquidity of funds.
- Led monthly financial discussion with parent company.
- Prepared yearly audits.
- Full cycle production knowledge/price negotiation with agents.
- Full cycle inventory costing, physical inventory and reconciliation.
- Established OTB process with Merchandiser to achieve optimal inventory level for all divisions.
- Oversaw budgeting processes, ensuring alignment with organizational goals and resource allocation.
- Directed financial strategy to optimize profitability and align with corporate objectives.
- Managed partnership relationship with oversea agents and warehouses.
- Prepared multi-currency financial statements.
- Prepared yearly budget for four divisions.
- Managed VAT reporting for European entities.
- Coaching and training Finance team to achieve optimum financial results.
- Oversaw credit and risk management for European customer accounts.
- Human Resources/Payroll/Commission
- Social Compliance Manager - managed yearly social compliance and CTPAT audits for factories overseas.
Controller
APS Global LLC
05.2014 - 11.2016
- Streamlined monthly closing procedure for accounting department to increase efficiency.
- Prepared quarterly and annual consolidated financial statements and present to the owners.
- Managed audits with CPA firm overseas
- Prepared and reviewed general ledger activity, journal entries, accruals and depreciation schedules.
- Managed full AP and AR cycle.
- Handled intercompany elimination entries.
- Prepared and conducted yearly reviews and audits for EY and factoring company.
- Managed physical inventory count and upload procedures.
- Traveled to El Salvador every six months to work with factory regarding inventory and accounting related items.
- Coached and trained Finance team to achieve optimum financial results.
- Managed raw material, WIP and finished inventory for three factories in Central America.
- Prepared cash flow analysis on a monthly basis.
Controller/Human Resources Manager
Blowfish LLC
07.2009 - 05.2014
- Developed monthly closing procedure for accounting department
- Prepared and presented quarterly and annual consolidated financial statements.
- Prepared and reviewed general ledger activity, journal entries, accruals and depreciation schedules.
- Prepared and worked with the auditors for year-end reviews and audits.
- Prepared cash flow analysis on a monthly basis.
- Managed for In-House and First Cost commission A/R collections.
- Monitored borrowing percentage with the factor and delinquent factored accounts.
- Analyzed on SR&A and profitability on major accounts.
- Responsible for A/R & A/P cycles.
- Prepared yearly budget.
- Reduced expenses by 30% in one year by analyzing each expense account.
- Prepared and conducted year-end physical inventory meeting and implemented inventory procedure.
- Pricing and margin analysis.
- Human Resources/Payroll
- Developed policies and procedures in HR/Payroll areas.
- Processed monthly commission and payroll.
- Performed hiring & termination procedures.
- Worked with insurance agent for yearly renewal with cost-saving alternatives for the company.
- Prepared yearly Workers’ Compensation audit.
- Production/Social Compliance
- Resided in China for six months to open an office as a foreign company and was involved throughout the registration process.
- Worked closely with various agents and factories with any issues in productions.
- Responsible for social compliance audits in the factories.
- Dealt with purchasing and selling of RMB in USD equivalent.
Controller
Taryn Rose International
07.2007 - 07.2009
- Oversaw daily accounting functions and managed five accounting staff.
- Monitored and participated in monthly closing process.
- Assisted VP of Finance with various financial reports, i.e., Cash Flow, Income Statement, Balance Sheet, Budget.
- Financial variance analyses, i.e., GL reconciliations, expense variances.
- Standardized various processes in different departments within the company.
- Accounts Receivable functions: collection, A/R analysis, Major accounts reconciliations, Return Authorization process, dilution analysis, chargeback reconciliation, collection projections and was able to reduce the past due aging balance by 30%.
- Implemented Sage FAS for Taryn Rose International and four retail stores to run monthly depreciation and amortization expenses.
- Worked with bank and independent auditors for yearly financial audits.
- Interviewed, hired and trained Finance staff.
- Communicated with outside tax firm regarding sales/corporation taxes and any tax issues.
- Dealt with International vendors and customers, involved with foreign currency exchanges and contracts.
- Prepared bank borrowing base calculations.
- Assisted in Monthly, Quarterly and Yearly Inventory Valuation.
- Managed various aspects of wholesale and retail sales and inventory, i.e., POS sales, inventory valuation, physical inventory procedures.
Education
MBA - Finance & Business Management
California State University, Fullerton
01.2007
BA - Economics, Minor in Business Management
University of California, Irvine
06.1999
Skills
- Executive Leadership
- Treasury Management and Cash Flow Management
- Budget Development and Management
- Systems Evaluation and Operations Analysis
- Accounting and Financial Operation Management
- Team Leadership and Development
- Financial and Strategic Development and Planning
- FP&A Reporting
- Agent/Banking/Factor Relations
- Audit coordination
- ERP system implementation
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Chinese (Cantonese)
Elementary
Timeline
CFO/HR Manager/IT Project Manager
CELS Enterprises, Inc.
02.2024 - Current
CFO/Human Resource Manager
Blowfish LLC
11.2016 - 02.2024
Controller
APS Global LLC
05.2014 - 11.2016
Controller/Human Resources Manager
Blowfish LLC
07.2009 - 05.2014
Controller
Taryn Rose International
07.2007 - 07.2009
BA - Economics, Minor in Business Management
University of California, Irvine
MBA - Finance & Business Management
California State University, Fullerton
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