Jennifer Zucchero
Summary
Senior leader with over 20 years of diverse healthcare experience, renowned for a collaborative approach and a track record of developing strategic initiatives across brand, customer, and market access that consistently achieve key business objectives. Passionate about building high-performing teams that deliver innovative initiatives, often pioneering within the organization. Exhibits strong leadership skills, adaptability, and a continuous drive for learning and growth.
Overview
25
25
years of professional experience
Work History
Senior Director, Marketing – Acute Care
AstraZeneca
06.2024 - Current
- Led development of strategic and tactical plans that drove double digit year over year demand growth driven by differentiated clinical proposition
- Developed agile cross-functional launch plans to prepare for diverse set of outcomes at PDUFA
- Developed scenario plans for anticipated consensus statement on use of reversal agents for Factor Xa inhibitor-related bleeds
- Led competitive positioning and messaging research to align with full FDA approval
- Created immediate impact on individual development through purposeful restructuring of team roles and responsibilities
Director, Marketing – FARXIGA
AstraZeneca
08.2022 - 06.2024
- Led development of CKD strategic and tactical plans, accelerating growth and exceeding budget with >$1B in sales
- Developed comprehensive HCP strategy to blunt competitor CKD market entry, inclusive of new key message leading to 10+ point differentiation in key attribute vs competitor
- Boosted brand awareness with refreshed Consumer campaign and strategic approach to TV ad flighting, matching market leader impressions with 1/3 of the investment
- Led team to deliver innovative approach to HCP + Consumer social media, an AZ 1st, expanding brand reach
- US BBU Excellence Award – FARXIGA TA Growth & Leadership
Director, Access Strategy & Payer Marketing - ANDEXXA
AstraZeneca
12.2021 - 08.2022
- Led cross-functional team to develop and implement innovative market access strategies for re-launch of ANDEXXA, including an unprecedented value proposition and bespoke consignment program, increasing demand quarter over quarter with >200 new account wins
- Led cross-functional teams to develop and implement customer-centric initiatives to provide support through a price decrease, including a shelf stock adjustment program
- Obtained and managed the budget to deliver the access strategy operational plan aligned to brand objectives
- Market Access Team Empowerment Award – ANDEXXA Re-Launch
Director, Market Access Strategy & Payer Marketing - CVMD
AstraZeneca
07.2020 - 12.2021
- Led access strategy team to develop and implement access strategies aligned to brand ambition of access, share and net price for BRILINTA and BCise
- Obtained and managed budgets including managed market rebate forecasts, affordability programs and operational plan delivering access goals with net price improvement
- Led BYDUREON DCP market removal initiatives for pricing & EHR workflows
- Woman as Leaders – Global Development Program graduate
Associate Director, Access Strategy
AstraZeneca
04.2019 - 06.2020
- Led FARXIGA payer marketing strategy, tactics, and communication plans for market access teams
- Partnered with cross-functional teams to develop Innovative Value Strategies for the Diabetes portfolio
- Developed and led go-to market hospital strategy for customer-facing teams for new indications, including new brand hospital pricing strategy which resulted in immediate formulary and protocol win
- BBU Excellence Award – FARXIGA TA Growth & Leadership
Manager, Risk Adjustment and Quality Programs
Highmark Health
05.2017 - 04.2019
- Led a field team of consultants and one analyst in the Delaware Managed Medicaid market
- Accountable for driving business impact within systems of care and provider networks through development and execution of risk revenue and quality programs, delivered $1M in savings and increased engagement with customers
Clinical Transformation Consultant
Highmark Health
11.2016 - 05.2017
- Provided office-based consultative workflow transformation, education, and training to Healthcare Providers, increased provider engagement by >50%
Physical Therapist
Multiple sites of care
09.2010 - 11.2016
- Director of Rehabilitation, Ware Presbyterian CCRC
- Physical Therapist – independent contractor
Hospital Sales Representative/Institutional Sales
Pfizer
03.2000 - 03.2009
- Responsible for sales growth within a cardiovascular and metabolic disease multi-product portfolio
- Healthcare Representative (Brooklyn, Queens); Institutional Healthcare Representative (Queens, Long Island)
- Consistent Award-Winning Performance: Circle of Excellence, Winner’s Choice, Representative of the Year
- Provided exceptional customer service by addressing concerns or issues promptly and professionally.
Education
MBA -
West Chester University
Master of Physical Therapy -
Rutgers University
Bachelor of Arts - Biology
University of Delaware
Timeline
Senior Director, Marketing – Acute Care
AstraZeneca
06.2024 - Current
Director, Marketing – FARXIGA
AstraZeneca
08.2022 - 06.2024
Director, Access Strategy & Payer Marketing - ANDEXXA
AstraZeneca
12.2021 - 08.2022
Director, Market Access Strategy & Payer Marketing - CVMD
AstraZeneca
07.2020 - 12.2021
Associate Director, Access Strategy
AstraZeneca
04.2019 - 06.2020
Manager, Risk Adjustment and Quality Programs
Highmark Health
05.2017 - 04.2019
Clinical Transformation Consultant
Highmark Health
11.2016 - 05.2017
Physical Therapist
Multiple sites of care
09.2010 - 11.2016
Hospital Sales Representative/Institutional Sales
Pfizer
03.2000 - 03.2009
Master of Physical Therapy -
Rutgers University
MBA -
West Chester University
Bachelor of Arts - Biology
University of Delaware