Summary
Overview
Work History
Education
Skills
Timeline

JENNIFER A. MURPHY

Tacoma,WA

Summary

Developing and implementing proactive plans, eager to be incorporated into business and program development, with proven leadership abilities . Consistently exceeds membership and retention goals with diligent implementation of new strategy. Seasoned in leveraging lead management with successful outreach tools. Adept at managing concurrent objectives to promote efficiency and influence positive outcomes. Encouraging manager and analytical problem-solver with talents for team building, leading and motivation.

Overview

18
18
years of professional experience

Work History

Membership & Benefits Director

Master Builders Association of Pierce County
11.2019 - 12.2022
  • Networked to build a client base and promote B2B within our Association, including recruitment, engagement and retention of over 900 members.
  • Identified customer needs to deliver relevant solutions with promotions and events within the targeted budgets while increasing participation and engagement.
  • Won National Award for Acquisition, Retention, and Engagement business plan.
  • Created and implemented an award winning Spotlight program to reach our members following ordnances for social distancing in order to continue to assist our members retail locations.
  • Worked closely with the Board specifically those overseeing the Membership Pillar.
  • Contributed as a series writer to our Dimensions magazine, interviewing members in quarterly Mountaintop series
  • Identified customer needs to deliver relevant solutions with promotions and events within the targeted budgets while increasing participation and engagement rates
  • Forecasted enrollment for non-dues revenue benefit accounts, including Health and Return on Industrial Insurance Programs exceeding quarterly goals, increasing revenue by 25% for top benefit accounts within a 2 year period
  • Took lead on events focused on networking, and member information such as Young Professionals Council gatherings, Lunch & Learns, Beer with a Builder, Builder Breakfast, and General Membership Meetings with 10-75 in attendance.
  • Trained and assisted in the development of new staff in database, and Association protocol.
  • Directed the creation of bi-lingual membership materials to better align with brand vision and member trust.
  • Lead the Association in growth with State and National award winning recognition achieving 89.9% retention rate.
  • Streamlined operational efficiencies by tracking demographic and outreach timeline
  • Implemented a strategic and developed onboarding program for new and underactive members
  • Developed Senior leadership reports for corrective action planning
  • Project managed and directed a video series with member experts on Home Buying 101

Executive Campaign Manager

Artsmarketing Services Inc
01.2018 - 11.2019
  • Maintained knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices
  • Developed a comprehensive training program for new sales associates
  • Built relationships with customers and the community to establish long-term business growth
  • Attended weekly meetings with the VP of Sales to discuss strategies
  • Recruited, interviewed, and hired individuals who would add value, dedication, and knowledge to the sales team
  • Oversaw campaign that reached 10,000+ clients
  • Managed campaign development, creative designs, and ad tracking.

Senior Membership Director

Morgan Family YMCA
08.2017 - 03.2018
  • Created member-focused culture and models relationship-building skills (including Listen First) in all interactions
  • Implemented membership strategies to support the retention of existing members
  • Foster's climate of innovation and resolves problems to ensure member satisfaction
  • Promoted program and membership enrollment in interactions with existing and potential members
  • Coordinated with marketing efforts to maximize enrollments and provided ongoing support to Program Directors on related issues
  • Reviews and evaluates staff performance.
  • Participates in planning annual budget; manages and implements approved budget for membership and takes appropriate action to correct variances
  • Plans, schedules, and leads all Membership team meetings
  • Worked with a new process for employee evaluation, which resulted in marked performance improvements
  • Created boardroom multimedia presentations, including video and text-sync depositions for enhanced understanding
  • Implemented marketing strategies, including new member packets
  • Established performance goals for each department and provided feedback on methods for reaching those milestones
  • Ensured that all areas of the building were in working order and kept clean
  • Createdtheorganization's mission and vision statements that all employees would utilize

Sales & Promotions Manager

Broadway San Jose
04.2011 - 11.2014
  • Marketing, Events, Development, Increased sales by over 30% during the 2012 season Trained, coached, and managed a team of top representatives Scripted, oversaw creative direction on all marketing campaigns including broadcast commercial, direct mail, and advertising
  • Wrotesales scriptwriting, package plans, and marketing direction Worked with Advertising Agency designing and implementing Full Season Brochure Planned season launch party for over 300 attendees Conceptualized and coordinated successful fundraisers for stakeholders including community members, cast, crew, and Public Relations firms
  • Organized cast parties with restaurant partners Created and oversaw all E-blast for sales, patron alerts, and special promotions Worked in conjunction with current GM on advertising strategies and special events Negotiated and signed contracts procuring new corporate sponsorships.

Executive Campaign Director

Artsmarketing Services Inc, Blumenthal Performing Arts N.C
01.2006 - 12.2011
  • Total Subscriptions Sold: 9,266 Total Dollars generated for the campaign: $2,234,798 Exceeded Campaign goals by over 110% of projected Responsible for staffing and motivating a team of callers which encompasses hiring selected applicants, developing, Implementing training programs, disciplining and supervising, providing updates on product knowledge and teaching team advanced sales techniques.

Telefundraising Manager

Artsmarketing Services Inc, Pittsburgh Ballet Theatre
01.2005 - 01.2006
  • Exceeded goals in first 12 weeks of $150,000+ campaign Total number of Gifts received: 1,520 Responsibilities include ongoing hiring, training and motivating staff Formed and maintained close working relationships with PBT offices Worked to troubleshoot donors' questions/concerns, acting as an ambassador for PBT Personified commitment to the mission of the PBT.

Education

Some College (No Degree) - Journalism

Everett Community College

Client Relations Manager of the Year for Arts Marketing, Completed Arts Marketing's comprehensive Management Training seminar, Extensive leadership, and conflict resolution

Some College (No Degree) - Political Science, Philosophy

Northwest University, Kirkland, WA

Skills

  • Event Planning and Coordination
  • Sales Growth
  • Marketing and advertising
  • Promotional planning
  • Budget Development
  • Communication and engagement techniques
  • Data management
  • Sales tracking
  • Team Leadership

Timeline

Membership & Benefits Director - Master Builders Association of Pierce County
11.2019 - 12.2022
Executive Campaign Manager - Artsmarketing Services Inc
01.2018 - 11.2019
Senior Membership Director - Morgan Family YMCA
08.2017 - 03.2018
Sales & Promotions Manager - Broadway San Jose
04.2011 - 11.2014
Executive Campaign Director - Artsmarketing Services Inc, Blumenthal Performing Arts N.C
01.2006 - 12.2011
Telefundraising Manager - Artsmarketing Services Inc, Pittsburgh Ballet Theatre
01.2005 - 01.2006
Everett Community College - Some College (No Degree), Journalism
Northwest University - Some College (No Degree), Political Science, Philosophy

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JENNIFER A. MURPHY