Hi, I’m
Jennifer Atkins
Marketing & Events
Las Vegas,NV
Summary
Dynamic marketing professional with a robust background in executing strategic campaigns designed to enhance brand awareness, and drive sales. Proficient in market analysis and strategic planning. A proven track record of leading cross-functional teams and effectively managing budgets. Highly experienced in identifying market trends, and developing innovative campaigns. Possesses strong leadership and analytical skills, with a commitment to fostering client relationships, and accelerating revenue growth. Successful in overseeing initiatives and promoting products through innovative strategies, while capitalizing on market opportunities.
Overview
22
years of professional experience
Work History
Light & Wonder IncLas Vegas, NV
Marketing Manager
01.2015 - Current
Job overview
- Formulated global sales enablement strategies through targeted training programs and promotional materials.
- Executed comprehensive marketing strategies that boosted brand recognition and drove revenue growth.
- Oversaw influencer marketing initiatives, emphasizing content collaboration and strategic partnerships.
- Supervised junior marketers during project execution to ensure timely delivery and quality standards.
- Planned customer engagement events, including webinars and seminars, to enhance client interaction.
- Conducted market analysis to identify and understand target audiences effectively.
- Managed creative processes alongside graphic designers and copywriters for high-quality marketing outputs.
- Monitored performance metrics such as click-through rates and conversions to assess campaign success.
- Managed annual marketing budget for optimal resource allocation and enhanced ROI.
Global Experience Specialists Inc. (GES)Las Vegas, NV
Events Manager
01.2013 - 01.2015
Job overview
- Cultivated robust relationships with exhibitors, sponsors, and vendors to enhance event success.
- Managed logistics and execution of large-scale trade shows, ensuring operational efficiency and high client satisfaction.
- Acted as liaison between account management teams and project managers to synchronize event execution with business goals.
- Provided on-site support, resolving challenges and ensuring timely delivery of event assets.
- Tracked expenses for staging equipment, venue costs, and artist fees to maintain budget compliance.
- Identified cost-effective venues for upcoming events based on accessibility and capacity needs.
National Convention Services, LLCNew York, NY
Manager of Special Events and Trade Shows
01.2008 - 01.2014
Job overview
- Successfully negotiated contracts and managed event budgets aligned with strategic business goals.
- Directed comprehensive logistical planning, focusing on transportation, venue selection, and vendor coordination.
- Planned and marketed events across retail, technology, finance, and automotive industries.
- Provided marketing support through digital campaigns and PR initiatives for diverse events.
- Managed freight logistics to ensure efficient storage, transportation, and distribution of materials.
- Coordinated union labor, security, printing, and supply vendors to meet event-specific needs.
- Oversaw advanced registration processes to accommodate high guest volumes effectively.
Women's Leadership ExchangeNew York, NY
Corporate Event Coordinator
01.2006 - 01.2008
Job overview
- Coordinated event logistics, including site selection, speaker arrangements, and promotional materials.
- Managed sponsorship activations and media partnerships to maximize event reach.
- Assisted with marketing initiatives to drive attendance and enhance member engagement.
- Prepared media kits, speaker packets, and facilitator signs for effective communication.
- Oversaw on-site labor for installation and dismantling of show floor operations.
The Greater New York YMCA
Conference and Payroll Specialist
01.2004 - 01.2006
Job overview
- Reviewed timecards monthly to ensure accuracy prior to payment approval.
- Created and maintained comprehensive employee records, including new hires and terminations.
- Managed day-of operations, ensuring seamless execution of all event aspects.
- Coordinated pre-conference activities, including workshops and seminars.
Education
Monroe CollegeNew Rochelle, NY
BA from Business Management, Marketing
Skills
- Strategic marketing & brand management
- Sales enablement and revenue growth
- Event and trade show management
- Digital marketing and content development
- CRM and data analytics (Salesforce, Oracle, AS400)
- Adobe Suite (InDesign, Photoshop, After Effects)
- Relationship building and stakeholder engagement
- Team leadership and cross-functional collaboration
- Customer experience optimization
- Project management
- Budget management
- KPI tracking
- Brand development
References
- Donna McLeod, 917-742-3440
- Marcia Harris, 954-415-7375
Timeline
Marketing Manager
Light & Wonder Inc
01.2015 - Current
Events Manager
Global Experience Specialists Inc. (GES)
01.2013 - 01.2015
Manager of Special Events and Trade Shows
National Convention Services, LLC
01.2008 - 01.2014
Corporate Event Coordinator
Women's Leadership Exchange
01.2006 - 01.2008
Conference and Payroll Specialist
The Greater New York YMCA
01.2004 - 01.2006
Monroe College
BA from Business Management, Marketing
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