Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Jennifer Brown

Houston,TX

Summary

Passionate content strategist skilled in research, writing and editing broad range of content. Proficient in online content design, user experience research and solutions and working quickly to produce exceptional deliverables. Works independently to write interesting, clean and clear copy. Excellent communication talents, relationship-building skills, performance under pressure and judgment within tight deadlines.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Product Content Specialist

Academy Sports and Outdoors
Katy, TX
12.2023 - Current
  • Contributed to the creation of innovative Go-To-Market strategies and concepts for creative production campaigns.
  • Managed and organized a library of digital assets including images and videos.
  • Participated in the brainstorming of ideas to optimize brand management processes.
  • Ensured visual consistency in campaigns through collaboration with photographers and art directors.

Social Media Manager

Freelance
Houston , TX
01.2019 - Current
  • Created engaging content for multiple social media platforms, such as Instagram, Facebook, and TikTok.
  • Developed and executed influencer marketing campaigns that increased brand awareness and drove traffic to company websites.
  • Identified opportunities for outreach activities such as guest blogging or influencer marketing to boost website traffic from organic sources.
  • Created content calendars to ensure timely delivery of posts, campaigns, and promotions on various social media platforms.

Marketing Coordinator

Academy Sports Outdoors
Katy, TX
01.2018 - 12.2023
  • Analyzed market trends for the purpose of identifying and capitalizing on new business opportunities.
  • Provided guidance for effective use of various forms of digital media in project execution.
  • Ensured timely delivery of content across multiple channels through effective management of editorial calendars.
  • Developed captivating, on-brand content for various social media platforms.

Advertising Specialist

Academy Sports and Outdoors
Katy, TX
07.2014 - 01.2018
  • Managed multiple projects simultaneously, meeting deadlines and staying within budget constraints.
  • Developed strategies to target potential customers through various channels including content for broadcast, OLV, social media, email, display ads, and conversion social campaigns.
  • Optimized existing campaigns to maximize ROI by making adjustments based on findings from data analysis.
  • Created new ideas, products, and storyboards for new marketing campaigns while maintaining a consistent voice and tone across various content formats.

Assistant Merchant

Academy Sports and Outdoors
Katy , TX
09.2013 - 07.2014
  • Prepared presentations outlining proposed changes or updates to existing merchandise assortments for review by executive team members.
  • Implemented inventory control measures such as cycle counting and stock rotation programs.
  • Created weekly and monthly sales performance reports for management review.
  • Analyzed buying trends at each store location to identify an appropriate mix of inventory items for top-tier sales.

Education

Bachelor of Arts - Business Management

The Art Institute of Houston
Houston, TX
12-2011

Skills

  • Content Strategy
  • Project Management
  • Strategic Planning
  • Data Analytics
  • Digital Marketing
  • Social Media Management

Certification

  • Digital Marketing - 2022

Timeline

Product Content Specialist

Academy Sports and Outdoors
12.2023 - Current

Social Media Manager

Freelance
01.2019 - Current

Marketing Coordinator

Academy Sports Outdoors
01.2018 - 12.2023

Advertising Specialist

Academy Sports and Outdoors
07.2014 - 01.2018

Assistant Merchant

Academy Sports and Outdoors
09.2013 - 07.2014

Bachelor of Arts - Business Management

The Art Institute of Houston

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