Jennifer Eve Anderson

Responsible for the hospital's marketing, strategic communications, community engagement, and public affairs, including:
• Developing an annual marketing plan and budget.
• Leading and mentoring MarCom staff to drive project success.
• Direction of videography and photography for content creation.
• Recruiting and managing a Patient Ambassador team, including training and scheduling for appearances and media opportunities.
• Assisting with the promotion of donor campaigns and events.
• Acting as the hospital's primary representative at local business and community organizations.
• Managing the hospital's owned media channels; including website content and social media engagement.
• Serving as the hospital's Public Information Officer and overseeing all media relations and public affairs initiatives.
• Directing the creative production of marketing collateral, and content for internal and external strategic communications.
• Planning all public-facing hospital events, participation in community and business fairs that promote brand awareness and patient recruitment.

• Provided agency services including graphic design, journalism, social media interactive marketing, media-buying, and marketing strategy for a variety of large and small businesses.
• Simultaneously, I published Family Living Magazines, a direct-mail and online publication that profitably served the Baytown, Mont Belvieu, and La Porte, Texas, communities for nearly ten years.
• Also published a series of All About coupon books and a mobile app designed to encourage citizens to save by "shopping local" and supporting small business.
• My client list included: AMOCO Federal Credit Union, City of La Porte, City of Seabrook, League City Regional Chamber of Commerce, Bluebonnet Credit Union, Haak Winery, Beacon Federal Credit Union, Green Apple Salon, Maximum Turbine, Trans Canada Turbines, and more…

Promoted from Specialist to Marketing Director in 2005, responsible for the direction and management of a $300M asset credit union’s marketing department and business development staff including:

• Research, development and execution of the credit union’s annual strategic marketing plan and budget which included:
• Three innovative marketing campaigns per quarter, centered around the acquisition of loans, deposits and market share, and or membership growth
• Inception and direction of a year-long promotional campaign and grand opening event for their new branch in Crosby, TX - aimed at capturing new business in an expansion market
• Reporting campaign ROI growth every quarter
• Brand management
• Innovation of new products, services and promotions that assisted the credit union in achieving their short and long-term strategic goals and growth objectives
• Management of integrated marketing channels including: the website, quarterly newsletter, retail advertising, monthly statement inserts, video monitors, signage and more
• Member of the credit union’s ALCO committee; a management group responsible for setting deposit and loan rates and managing the credit union’s overall assets and liabilities
• Copywriting and graphic design for award-winning marketing materials and member publications including: annual reports, newsletters, website, direct mailers, press releases and editorials
• Media buying and management of outside vendor relationships
• Public relations and public affairs management with internal and external stakeholders
• Direction of and hands-on involvement in business development strategies, events and activities