Jennifer L. Colter

• Shining Moments: Led effort to have Agnes Scott College featured in Lumina Foundation’s Focus Magazine (2024); collaborated with The AJC to host a Town Hall on campus for U.S. Secretary of Education Miguel Cardona (2023)
• · Report directly to AVP, C&M; In tandem with the AVP, determine communication and marketing strategies and execute programs to deliver communications objectives for Agnes Scott College
• · Lead a multi-departmental marketing communications cabinet via bi-weekly meetings; provide communications and marketing insight and direction for their respective areas; identify ways to collaborate and promote college-wide events and initiatives
• · Draft high-level communications (press releases, messages, internal/external content) to promote institutional milestones, partnerships, philanthropy, events, programs, and initiatives; review communications materials from departmental counterparts to ensure brand and voice alignment, consistent messaging, and compelling storytelling
• · Engage multi-tiered media through compelling pitches and outreach to create awareness of Agnes Scott, secure coverage for college events, initiatives, student, staff, and faculty achievements
• · Serve as department liaison and mentor to SGA Public Relations representative, interns and affinity groups
• · Draft talking points, quotes, and other messaging as needed on behalf of the president; proof daily college-wide newsletter
• ·Monitor national/local news daily to stay apprised of crisis events or issues that directly impact the college; draft communications alerting the president’s cabinet of any crises, reputational or public safety issues that could adversely impact students or the campus community
• ·Serve as executive editor of the college’s bi-annual magazine Agnes Scott the Magazine; Work closely with the managing editor to ensure the theme and all components of the publication align with the institutional vision set forth by leadership; aligning with the strategic plan
• Lead marketing, communications and public relations for the college’s annual Women’s Global Leadership Conference; ensure earned/paid/owned media aligns with conference theme and is effective; promote speakers and panelists
• Manage interns and student workers; work collaboratively with all departments, providing stellar customer service at all times

• Clients: RobinComm, Ivy Cohen Corporate Communications, NJ Public Charter School Association, HRT Enterprises, K. Michael Collection, Dunkman Eyewear

• Contractor for PR, marketing, communications agencies and organizations; attend committee meetings, networking events; lead Community of Practice group meetings, identify and secure client opportunities; heavy internal/external client interfacing

• Created, planned, executed marketing and communications for companies across various industries

• Drafted robust communications plans; draft timeline/task charts that illustrate strategic plans; create advocacy pieces

• Managed client support staff (Graphic Artists, Events Manager, PR Firms)

• Lead creative projects/assets and convey vision to artists (flyers, website upgrades, brochures, rack cards, posters,

ads)

• Researched industry-specific information for clients; draft briefs/reports with findings

· Led public/media relations for Shaquille O'Neal's Dunkman Eyewear; scheduled media interviews; drafted brand website copy and product descriptions

• Executed media training for McDonald’s Classic MVP, ACC Rookie of the Year, and top draft for Georgia Tech Men's

Basketball 2009, currently plays for the Utah Jazz

• Carried out hugely successful new product launch/campaign for consumer brands; secured interviews with Academy Award-Winning actress and national sports and media personalities; Coordinated/produced special events/parties

• Performed press outreach and media relations efforts; significantly increased visibility and traffic to client websites;

Secured client interviews on national TV, radio, and print Coordinated weekly press conferences across 10 markets for LFL's entire season

• Managed all operations and client accounts while prospecting and cultivating new business relationships

• Spearheaded all media outreach; drafted press releases, bios, and collateral

• Maintained high visibility in the social networking landscape on behalf of clients (op-eds, features, case studies); draft news releases; create newsletters/internal communications; craft media pitches; coordinate media opportunities

• Educated staff and leadership on PR best practices and strategies for best/measurable results

• Managed social media; ensure activity is relevant/consistent; generate posts that highlight partners, stakeholders,

employee milestones, and achievements; report analytics and present updates in weekly staff meetings

• Crafted talking points for C-suite+ clients and partners

• Reported to Senior Corporate Communications Manager; Drafted daily and weekly high-level communications for 100+ associates including the Executive Leadership Team; Helped develop and execute comprehensive communications plans in support of Lowe's business strategy

• Reported on all media coverage during quarterly earnings weeks; captured Tier 1 media hits, analyzed and reported

up to ELT/CEO; Planned and delivered external communication plans and measurement

• Scanned top-tier news outlets daily for industry-relevant stories to summarize and report to ELT and the CEO

• Coordinated and participated in cross-functional team meetings to deliver needed communications in support of key periods or initiatives including major holidays and partnerships

• Coordinated media opportunities; Served as a trend spotter, identifying proactive opportunities or brand risks

• Stayed on top of media trends, news influencers, and business-relevant topics

• Monitored media and competitors, including analyzing social listening data, to build timely, actionable measurement reports especially during quarterly earnings weeks

• Diversity, Inclusion & Equality Committee Chairperson

• Monthly contributor to Charlotte Business Journal writing on behalf of Thompson

• Created, planned, and executed very high-level public relations and communications, drafted speeches and talking points for the CEO and ELT.

• Drafted robust communications plans; drafted timeline/task charts that illustrate strategic plans; created advocacy pieces (op-eds, features, case studies); drafted news releases; created newsletters/internal communications; crafted media pitches; coordinated media opportunities

• Educated staff and leadership on PR best practices and strategies for best/measurable results

• Crafted social media posts; ensured activity is relevant/consistent; generated posts that highlight partners,

stakeholders, employee milestones, and achievements; reported analytics and presented updates in weekly staff meetings

• Crafted talking points for C-suite+ clients and partners

• Conceptualized and project-managed production of organizational videos (Collaborative Impact reel w/partners);

storyboard layout, create video shoot schedules/rundowns (grids)

• Reported to AVP, Public Relations; Managed public relations for fast-paced university system; brought high-level visibility to CEO, university President and other leadership

• Marketed articles and original content from university SMEs to external publications (blogs, e-zines, industry news

aggregators)

• Identified placement opportunities for university content; cross-promoted bloggers to outlets as guest contributors; marketed imagery/video clips of organizational news to

external outlets

• Managed/edited CEO and President's blogs on WordPress; Managed @APUSPR handle on Twitter/heavy social media PR; shared APUS top-level content with stakeholders via SM platforms; managed and updated website through CMS (Site Executive)

• Pitched institutional news, milestones, and staff/student achievements to local and national media; cultivated

relationships with media reps for ongoing collaboration

• Drafted news releases/feature articles published to the university newsroom and distributed to external media

• Planned and executed national "Hometown Heroes" initiative highlighting student ambassador success stories;

worked closely with marketing teams on new initiatives/strategic partnerships in Healthcare, IT, STEM, Veterans Affairs and Business

• Attended industry events on behalf of university; professional development; networking

• Produced PR measurement and analytics reports to gauge effectiveness or plans; Utilized Cision, Hootsuite and DOMO for metrics analysis, presented findings to AVP and leadership.

• Developed and championed all public relations efforts for the college (40,000 multicultural students + staff)

• Established PR guidelines, educated college community and staff on enhancing departmental/program visibility, managed publicity plans and media outreach

• Managed crises and issues by consulting with leadership, providing talking points and guidance; acted as college

spokesperson to Media; Emergency Management Committee member; obtained FEMA certifications; strategized, and developed best practices for crises; learned proven tactics to diffuse and de-escalate volatile situations

• Nurtured relationships with media (all platforms); outreached to ascertain editorial needs; Put processes in place to protect institutional brand; built equity and brand affinity through integrated practices; identified best/most relevant media sources for placements; addressed target audience creatively

• Wrote, published, and managed a weekly college-wide blog via WordPress (the IQ) that highlights campus news,

student/staff achievements, college milestones, and events; captured imagery for blog

• Crafted president's talking points, and quotations; Drafted and deployed news releases, and articles for all departments, events,

newsworthy programs; utilized PR software and extensive community contacts for outreach; Managed interns and provided marketing, public relations, and communications training; facilitated interactions with students and student leaders to build relationships and enhance engagement; mentored students majoring in PR

• Pitched media, secured, coordinated, and closed loop on all interviews/hits; analyzed/measured media placements and

reported to the college community; wrote/published articles to the college website through custom CMS; Ensured College voice was consistent, clear, accurate, and compelling

• Collaborated with marketing director/graphics team on ads, creative assets, messaging, and demographics; planned media

buys; directed Social Media Specialist on strategic/captivating messaging

• Attended campus, and community/professional events for networking, to support students and the leadership team,

represented the college, researched industry trends and best practices

• Media-trained College athletic teams, leadership, and instructors; prepped for press conferences