Jennifer deCastro
New York,NY
Summary
Strategic Director of Data Partnerships with a proven track record in driving revenue growth through strategic alliances, media effectiveness, and data solutions. Expertise in fostering client relationships, developing innovative strategies, and exceeding business development targets. Passionate about leveraging technology, data, and cross-platform insights to fuel brand success.
Overview
15
15
years of professional experience
Work History
Vice President, Advertiser and Agency
Circana Formerly IRi
01.2019 - Current
- Developed strategic plans addressing complex business challenges, securing $4.8MM revenue from key clients
- Led team in creating DaaS and Cloud Integration solutions to deliver audience insights and cross-channel measurement
- Promoted enterprise business to independent agencies, generating $330K revenue in H1 2023
- Exceeded 2020 revenue goal by 160%, securing $1.9MM enterprise deal with Sanofi
- Collaborated across departments to drive successful measurement projects and cross-channel insights.
Director of Sales
Numerator
05.2017 - 12.2018
- Pioneered media vertical, generating $480K new revenue in 2017 and $774K in 2018
- Forged key client relationships with Heineken, Crayola, L’Oreal, WPP, and more
- Advised product enhancements and guided clients in path-to-purchase strategies.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity
- Forecasted sales and established processes to achieve sales objectives and related metrics
Senior Sales Executive
ISpot.tv
10.2015 - 02.2017
- Captured new client engagements with leading corporations, leveraging real-time TV ad performance analytics
- Achieved 101% and 105% of Q3 and Q4 budget in 2016
- Utilized competitive intelligence and ad performance analysis to offer strategic solutions.
- Demonstrated products and features to customers, answered questions and overcame objections
Vice President of Strategic Partnerships
CBS
01.2013 - 02.2015
- Created and implemented media campaigns across TV, Digital and Radio to drive sales for brands.
Senior Director
Symphony Advanced Media
01.2012 - 12.2013
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities. Drove $1.2MM in revenue
- Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities
Director, Media and Agency
Nielsen
03.2008 - 02.2012
- Formed strategic partnerships and connected with potential clients to drive business development.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
Education
Master of Science - Media Management
The New School
New York, NYBachelor of Arts - Communications
Villanova University
Villanova, PASkills
- Strategic Data Partnerships
- Enterprise SaaS Solutions
- Media & Advertising Innovation
- Cross-Platform Analytics
- Client Engagement & Acquisition
- Market Research & Analysis
Timeline
Vice President, Advertiser and Agency
Circana Formerly IRi
01.2019 - Current
Director of Sales
Numerator
05.2017 - 12.2018
Senior Sales Executive
ISpot.tv
10.2015 - 02.2017
Vice President of Strategic Partnerships
CBS
01.2013 - 02.2015
Senior Director
Symphony Advanced Media
01.2012 - 12.2013
Director, Media and Agency
Nielsen
03.2008 - 02.2012
Master of Science - Media Management
The New School
Bachelor of Arts - Communications
Villanova University
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