JENNIFER M. STYCZEN
Summary
A creative product and project manager, known for steering powerful brands into fascinating and exciting consumer products and seeing them to successful completion. Powerfully effective team leader, whose ability to conceptualize and deliver strategies propels future growth and maximizes profitability. Results-oriented professional with more than 15 years of expertise in ecommerce, retail, hospitality, and the educational toy industries.
Overview
29
29
years of professional experience
Work History
Senior Product Manager
AMERICAN TIRE DISTRIBUTORS
01.2019 - Current
- Digital Product Management
- Proactively collaborate with cross-functional teams, vendors, and partners to assess and define requirements and creative designs that provide scalable solutions for all ATD's digital assets
- Leading three cross-functional teams on the redevelopment of American Tire Distributors' digital platforms
- Mentoring Product Managers and Associate Product Managers on documentation, facilitation, and agile processes
- Collaborated with ATD Finance, Legal, Security and Operations teams to successfully implement a new credit card processing app, ensuring secure acceptance of credit card payments by proactively identifying compliance and security control requirements and providing on-site training and support to DC associates
- Collaborated with the Supply Chain team to successfully implement cost and time-saving improvements, leading to a revenue increase of over $13 million
- Managed the implementation of ATD's partner program with Rent-A-Center enabling Rent-A-Center the ability to sell tires for the first time
- Collaborate with UX and development teams to design new customer experience solutions integrating users' feedback for ATD B2B website and mobile app and provide necessary support during development and testing
- Work with the customer experience team in administering user testing of digital products to gather feedback on features and functionality we are implementing and acting as the voice of the customer during requirement gathering sessions pertaining to customer experience improvement initiatives
- Contributed to the development of the company journey map for the customer experience improvement initiative
- Collaborated with the non-profit group Apparo, as a representative of American Tire Distributors, to research, gather and document requirements for a case management solution
- Used agile methodology and JIRA to identify product requirements.
- Liaised with sales and marketing team to collect customer feedback, incorporating into subsequent production runs and development lifecycles.
- Processed incoming bug report analyses to design software update roadmaps.
- Managed cross-functional reliability team that reduced product failures at customer sites by 18%.
- Oversaw product design and roadmap and coordinated aspects of development and rollout.
- Worked collaboratively with developers, senior-level stakeholders and partners to collect data on deficiencies and provide solutions to long-standing issues.
Product Manager/Senior Business Analyst
EXTENDED STAY AMERICA
12.2015 - 12.2018
- Manage the main ESA ecommerce and Mobile Apps which account for 23% of all revenue supporting both Consumer and Corporate travel
- Managed the Software development life cycle (SDLC) from planning phase through delivery including implementing agile methodology and JIRA to identify product requirements, defining, and prioritizing features, managing product roadmap, backlog, sprint planning, and execution improving productivity 66%
- Managed strategy planning, requirements gathering and development of ESA MyNights online reservation program for ESA associates – enabling associates to easily utilize their free night stay benefit while providing better enforcement of the company policy and reduced fraud
- Lead the redevelopment of the ESA mobile app project bringing the app development in house
- Collaborated with Email Marketing team to bring in the management of reservation abandonment recovery emails in house enabling ESA to save $25,000 in commissions every month
- Lead the implementation of an apartment referral website that enables ESA to partner with apartment managers so that they could refer their customers to ESA when they are unable to place them in an apartment opening a new revenue stream for ESA
- Managed the implementation of new upsell functionality that increased our top tier booking program 15.28%
- Managed and delivered desktop and mobile apps for a better guest experience
- Managed and supported RFP for new initiatives for ecommerce
- Created and presented to C-Level Executives Quarterly Business Reviews (QBR) and metrics decks and identified product KPIs
- Worked with the ESA legal, marketing, and product development teams to assess, define, document requirements (e.g
- Standards, policies, procedures) necessary for ESA websites are in compliance with WCAG, section 508, PCI DSS and GDPR standards
- Manage 3rd party vendors.
- Collaborated with stakeholders to identify business needs and data sources.
IT Ecommerce Business Analyst
LOWE'S HOME IMPROVEMENT
01.2012 - 12.2015
- Collaborate with internal and external stakeholders to assess and develop user, functional and non-functional requirements for various ecommerce platforms
- Managed and coordinated ecommerce analytics conversion project to convert all platforms from Coremetrics Analytics to Adobe Site Catalyst
- Defined and developed user, functional and non-functional, requirements for the android, store employee mobile apps and iOS consumer mobile app
- Gained extensive knowledge in software development methodologies, such as, agile/scrum and waterfall
- Identified value gaps and opportunities for process enhancements or efficiencies
- Supported solution design by providing insight at design sessions with IT teams to help translate requirements into workable business solutions.
- Collaborated with stakeholders to define project objectives and criteria.
- Performed gap analysis to identify areas of improvement.
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
- Conducted interviews with key business users to collect information on business processes and user requirements.
- Analyzed open orders, backlog, and sales data to provide sales team with insights.
Marketing Manager Contractor
Learning Resources
11.2010 - 12.2011
- Fielded and documented incoming problem tickets from end users to resolve application and software issues within servers, databases, and other mission-critical systems.
- Performed data cleansing and transformation to ensure accurate and reliable data sets for their New Products catalog mailing.
- Troubleshoot all EDI issues that arose.
IT Contractor
MOSAIC NETWORX LLC
08.2010 - 08.2010
- Performed data cleansing and transformation to ensure accurate and reliable data sets for import into their new customer database.
Business Analyst
LEARNING RESOURCES
10.2006 - 11.2008
- Fielded and documented incoming problem tickets from end users to resolve application and software issues within servers, databases, and other mission-critical systems
- Worked with Sales, EDI development group, trading partners and VANs (Sterling Commerce and GXS) to complete the entire EDI process
- Tested new implementations and bug fixes and performed post-resolution follow-ups to ensure problems have been adequately resolved.
- Analyzed open orders, backlog, and sales data to provide sales team with insights.
Ecommerce Marketing Manager
Learning Resources
11.2000 - 10.2006
- Aligned Ecommerce marketing strategy with traditional marketing activities increasing web sales from $300K in 2002 to over $1.5 million
- Lead the redevelopment project for Learning Resources US ecommerce website (www.LearningResources.com) based on business and marketing goals
- Collaborated with internal and external stakeholders to determine and develop user functional and non-functional requirements
- Proactively identified areas in which application of security controls was necessary for compliance, such as, implementation of PCI-DSS when it was first announced
- Responsible for ensuring consistency of company brand and image, pricing, and timely content launches
- Identified and effectively managed vendors and internal resources to ensure successful completion of project plans.
- Coordinated with design and media teams to develop high-quality creative assets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Print Production Technician
Learning Resources
12.1998 - 11.2000
- Facilitated communication between multiple departments (Design, Marketing, Product Development, Editorial, and Sales) to ensure projects met objectives and completed on schedule.
- Managed various databases including Dealer, Customer, Catalog, and Orders.
- Designed, revised and prepared for output to film or digital printing electronic files for projects such as Catalogs, Teacher/Activity Guides, Banners, Labels, and Order Forms.
- Lead Production Team in absence of Production Manager
Pre-Press Technician
H&S Graphics
08.1994 - 09.1997
- Imported electronic or print files using [Software] and made color, digital image and text corrections.
- Utilized [Software] and [Software] to prepare jobs for color proofs and print.
- Worked closely with [Number]-member team to maintain high standards of quality and encourage repeat business.
- Operated and maintained image and plate setters.
- Entered, positioned and altered text size with [Software].
- Implemented light boxes and microscopes to examine finished plates, detect flaws and verify conformity.
- Typesetting, image modification, image placement, and trapping
- Developed film, proofed film, created Dyluxes and proofs
Education
Master of Business Administration - Business Administration And Management
QUEENS UNIVERSITY OF CHARLOTTE
Charlotte, NC2022
No Degree - Leadership
PACIFIC CREST OUTWARD BOUND LEADERSHIP TRAINING SC
Seattle, WA09.1997
Bachelor of Fine Arts - Graphic Design
UNIVERSITY OF EVANSVILLE
Evansville, IN1994
Skills
- Product Strategies
- Vendor Selection and Management
- Product Roadmaps
- User Acceptance Testing (UAT)
- Customer Needs Assessment
- Cross-Functional Collaboration
- Product Knowledge
- Requirements Definition
- Digital Product Development and Management
- Customer-Centric Approach
- Design Direction
- Product Management
- Project Management
- Agile/Scrum Sprint Planning
- Cost Management
- Budget Management
- SDLC
- Workflow Analysis
- Organizational Efficiencies
Accomplishments
· Managed the Software Development Life Cycle (SDLC) from planning phase through delivery including implementing agile methodology to identify product requirements - improving productivity 66%
· Lead the redevelopment project for Learning Resources US ecommerce website (www.LearningResources.com) based on business and marketing goals.
Additional Information
- LEADERSHIP SUCCESS HIGHLIGHTS , Managed the Software Development Life Cycle (SDLC) from planning phase through delivery including implementing agile methodology to identify product requirements - improving productivity 66% Lead the redevelopment project for Learning Resources US ecommerce website (www.LearningResources.com) based on business and marketing goals.
Timeline
Senior Product Manager
AMERICAN TIRE DISTRIBUTORS
01.2019 - Current
Product Manager/Senior Business Analyst
EXTENDED STAY AMERICA
12.2015 - 12.2018
IT Ecommerce Business Analyst
LOWE'S HOME IMPROVEMENT
01.2012 - 12.2015
Marketing Manager Contractor
Learning Resources
11.2010 - 12.2011
IT Contractor
MOSAIC NETWORX LLC
08.2010 - 08.2010
Business Analyst
LEARNING RESOURCES
10.2006 - 11.2008
Ecommerce Marketing Manager
Learning Resources
11.2000 - 10.2006
Print Production Technician
Learning Resources
12.1998 - 11.2000
Pre-Press Technician
H&S Graphics
08.1994 - 09.1997
Master of Business Administration - Business Administration And Management
QUEENS UNIVERSITY OF CHARLOTTE
No Degree - Leadership
PACIFIC CREST OUTWARD BOUND LEADERSHIP TRAINING SC
Bachelor of Fine Arts - Graphic Design
UNIVERSITY OF EVANSVILLE
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