Jennifer Morgan Wise
Playa Del Rey,CA
Summary
I am an award-winning, knowledgeable, detail-oriented creative professional with over 15 years of experience. I am well-versed in handling multiple projects simultaneously with a high degree of accuracy and organization. My background also includes managing creative content and delivery, including overseeing digital asset management for numerous media projects. I am proficient in industry-standard programs. I have been awarded the American INHOUSE Design Award and the Hermes Platinum Design Award, to name a few.
Overview
27
27
years of professional experience
Work History
Creative Marketing Director
Ross Transportation
09.2023 - 03.2024
- Created business cards, letterhead, websites, bespoke logos, and copywriting for a new AI Transportation Company.
- Marketing decks and affiliate collateral for the sales team.
- Constructed print, digital promotional, and presentation materials for new business, affiliate, and dispatch sales.
- Created an online documentation system to assist the fleet manager with fleet management.
- Created an in-house Digital Asset System.
- Enhanced customer satisfaction by fostering relationships, addressing client needs, providing exceptional service.
- This position was a six-month contract.
Creative Graphic Specialist
Micro Marketing Media
02.2023 - 08.2023
- Provided monthly graphic design for three publications: Santa Monica DIRT, South Bay DIGS, and Westside DIGS.
- Created newsletters, postcard mailings, open house digital and print collateral, bespoke logos, and promotional and presentation materials for various mediums, including client websites and three newly launched podcast series.
- Streamlined design processes for increased efficiency and faster project completion.
- Created compelling presentations supporting business objectives and conveying information.
- This position was a remote six-month contract.
Creative Marketing Manager
Dreamgirl Brands International
03.2020 - 12.2022
- Orchestrated all photo and video shoots for all garment collections under the Dreamgirl umbrella of apparel lines.
- Provided creative strategies and direction for marketing, digital, garment packaging, social, and six print catalogs.
- Trade Show booth collateral for all four yearly shows.
- Supervised the work of the social media coordinator, art director, copywriters, graphic designer, and QC Shopify, Walmart, Party City, and Amazon to ensure product accuracy.
- Created an in-house Digital Asset System.
- Ensured the quality of creative content was on brand for wholesale and direct to customer.
Creative Service Manager
Guitar Center HQ
11.2011 - 01.2018
- Managed and mentored an internal team of over 30 digital designers and an extended team of freelance designers.
- Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
- Developed production calendars to oversee all creative requests and ensure seamless execution of each project from concept to final deliverables.
- Managed multiple concurrent projects, prioritizing tasks based on deadlines, resources, and stakeholder needs.
- Managed all catalog and print production aspects across Guitar Centers' direct brand marketing teams, providing all media assets, all packaging for proprietary products, advertising, and marketing directives for creative placement on numerous websites, 300+ storefronts, GC Sessions TV, and all company-sponsored events.
Owner/Publisher/President
WiseGirl Media
01.2000 - 06.2010
- Established a media publishing company with an in-house advertising and design firm.
- Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
- Oversaw the publication of multiple successful titles, serviced by a Digital Asset Management System provided by an in-house advertising and design firm, resulting in high sales figures and positive reviews.
- Managed a diverse team of editors, designers, and writers for successful project completion.
- Recommended layout changes to make materials more accessible and improve presentation.
- Increased readership with targeted marketing strategies and engaging content development.
- Monitored industry trends, staying ahead of competitors through continuously improving publishing techniques.
- Directed concept development meetings for innovative publication ideas that resonated with readers.
Director Creative Service Department
Curtco Media Group
11.2004 - 09.2006
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Administered overall process of advertising traffic and editorial for numerous publications.
- All campaigns for the Annual International Boat Shows, Fort Lauderdale, Miami, and Palm Beach.
- Monitored, coordinated workflows to optimize resources.
- Cultivated lasting client relationships using firm issue resolution and dynamic communication skills.
- Tracked trends and suggested enhancements to challenge and refine the company's product offerings.
Advertising Art Director
Gulfstream Media Group
09.1997 - 11.2004
- Skilled working independently and collaboratively.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Committed to continual improvement.
- Adaptable and proficient in learning new technology and software applications quickly and efficiently.
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Created advertisement and marketing campaigns for all print, social, and digital media. Conducted monthly off-site press checks to ensure the quality of the final product was on brand and in line with specific requirements.
- Developed proposals for potential new publications.
- When I joined Gulfstream Media, we were printing two publications. We had grown to over 20 publications. I played a vital role during my six-year tenure.
Education
Bachelor of Arts - Graphic Communications
Art Institute of Fort Lauderdale
Fort Lauderdale, FLA.A. Art of Science in Photography - Photography
Art Institute of Fort Lauderdale
Fort Lauderdale, FLSkills
- Adobe Creative Suite
- Brand Strategies
- Color Management
- Color Theory
- CRM Professional
- Deadline Management
- Editorial & Copywriting
- Graphic Design
- MAC OS Platform
- Marketing & Advertising
- Microsoft Office/Outlook
- Postscript File Prep & Delivery
- Presentation Designer
- Print and Digital Publishing
- Project Management
- Proofreading
- Public Speaking
- Team Player/Collaborator
- Typography
Certification Awards
- WordPress Website Creation & Management, 2023
- UI/UX Design and Development Certification, 2023
- Agile Project Management Certification, 2023
- Strategic Management, 2017
- American IN-HOUSE Design Award, 2017
- Hermes Platinum Design Award, 2017
- Retail Excellence Award Music Inc., 2016
- Core Seven Curriculum, 2016
- GC Outstanding Service Award, 2015
- Leadership Essentials Certification, 2015
- GC Outstanding Service Award, 2013
Continued Learning
- Agile Project Management
- Figma Design
- UI/UX Design and Development
- WordPress Design and Development
References Available Upon Request
Timeline
Creative Marketing Director
Ross Transportation
09.2023 - 03.2024
Creative Graphic Specialist
Micro Marketing Media
02.2023 - 08.2023
Creative Marketing Manager
Dreamgirl Brands International
03.2020 - 12.2022
Creative Service Manager
Guitar Center HQ
11.2011 - 01.2018
Director Creative Service Department
Curtco Media Group
11.2004 - 09.2006
Owner/Publisher/President
WiseGirl Media
01.2000 - 06.2010
Advertising Art Director
Gulfstream Media Group
09.1997 - 11.2004
Bachelor of Arts - Graphic Communications
Art Institute of Fort Lauderdale
A.A. Art of Science in Photography - Photography
Art Institute of Fort Lauderdale