Jennifer Perez
Palisades Park,NJ
Summary
Dynamic marketing leader with a proven track record at LG CNS, elevating brand engagement by 20% through innovative campaign development and strategic content strategy. Expert in cross-functional team coordination and stakeholder engagement, adept at transforming insights into actionable growth strategies. Balances creative direction with analytical prowess to drive market presence and business success.
Overview
13
13
years of professional experience
Work History
Sales & Marketing Manager
LG CNS
07.2023 - Current
- Spearheaded digital marketing initiatives targeting both consumer electronics and CPG segments, resulting in a 20% increase in qualified leads
- Led trade shows, seminars, and events, significantly boosting visibility for key product lines, including CPG-aligned offerings like smart home solutions and household appliances
- Managed onboarding, database implementation, promotions, rebates, and introducing new products to maximize engagement and retention for new dealers and distribution partners
- Developed comprehensive marketing collateral, newsletters, and email campaigns tailored to both electronics and CPG channels, driving increased brand awareness and customer engagement
- Collaborated with cross-functional teams to implement retail and CPG distribution strategies, driving product adoption in consumer markets
Director of Marketing & Events
Puchicon
01.2019 - Current
- Developed integrated social media strategies across platforms (Meta, Instagram, LinkedIn, TikTok), driving a 55% increase in brand engagement and visibility to attract target anime and gaming audiences
- Optimized advertising campaigns on platforms like Meta Ads and Google, increasing lead generation and reach while reducing cost-per-click by 20%
- Coordinated and led full-cycle event management, including contract negotiations, logistical planning, catering, travel, and vendor negotiations, ensuring events ran smoothly and stayed within budget
- Created and managed event websites, optimizing user experience to enhance information accessibility and increase registration rates by 30%
- Led fundraising initiatives using crowdfunding platforms like Kickstarter and Indiegogo, surpassing financial targets to support community and outreach programs
- Implemented live streaming strategies for events, expanding virtual engagement and accessibility, resulting in a 50% increase in online attendance
- Built partnerships with sponsors and community stakeholders to support marketing initiatives, fostering relationships that strengthened brand presence
Marketing Specialist
FLIR
03.2018 - 06.2023
- Orchestrated full-cycle marketing campaigns, resulting in a 30% increase in newsletter subscribers and improved customer retention
- Conceptualized and executed social media strategies across platforms, increasing brand engagement and followers by 50%
- Coordinated global events, trade shows, contract negotiations and product launches, enhancing brand visibility in the B2B sector
- Utilized data-driven insights to refine campaign strategies, improving conversion rates by 25%
Freelance Social Media Manager
Resolution Games
01.2019 - 02.2020
- Developed integrated social media strategies across platforms (Meta, Instagram, LinkedIn, TikTok), driving a 40% increase in brand engagement and visibility to attract target anime and gaming audiences
- Optimized advertising campaigns on platforms like Meta Ads and Google, increasing lead generation and reach while reducing cost-per-click by 30%
Collections, Sales & Account Manager
Wiser/Quad Analytix
04.2015 - 03.2018
- Managed client relationships and pre-sales support, converting prospects into loyal customers and generating over $1 million in revenue
- Implemented consultative sales techniques, renewals and upselling and retention strategies, increasing account value by 15%
- Led Tier 1 tech support to resolve customer inquiries swiftly, ensuring high satisfaction and retention rates
Freelance Marketing & Events Manager
End Transmission Games
07.2016 - 02.2018
- Developed integrated social media strategies across platforms (Meta, Instagram, LinkedIn, TikTok), driving a 35% increase in brand engagement and visibility to attract target anime and gaming audiences
- Optimized advertising campaigns on platforms like Meta Ads and Google, increasing lead generation and reach while reducing cost-per-click by 30%
- Managed end-to-end event coordination, including planning logistics, catering, travel, and vendor negotiations, ensuring events were executed efficiently and within budget
- Developed and maintained event websites, optimizing content and accessibility, which increased registration rates by 25%
Sales & Marketing Assistant
Samsung Techwin
02.2012 - 03.2013
- Launched and managed social media channels targeting both consumer electronics and CPG segments, exceeding follower growth targets by 60% within the first six months
- Planned and executed trade shows and events, optimizing logistics, contract negotiations, budgets, and marketing strategies to drive engagement for both tech and CPG-aligned products (e.g., security cameras for consumer home use)
- Conducted market research and competitor analysis within both tech and CPG sectors, delivering actionable insights that informed new marketing initiatives and product positioning
- Collaborated on the rollout of marketing campaigns aimed at increasing brand penetration in consumer retail channels, contributing to increased product adoption among household consumers
Education
Behavioral Assistant Certification - Education
Bergen Community College
Paramus, NJSkills
- Lifecycle management
- Campaign development
- Content strategy
- Brand management
- Meta Ads
- TikTok
- Bluesky
- Google Suite
- Hootsuite
- Sprout Social
- Google Analytics
- Discord
- Trade shows
- Corporate events
- Client engagements
- End-to-end planning
- Marketing metrics analysis
- A/B Testing
- CRM
- HubSpot
- Salesforce
- Cross-functional team coordination
- Stakeholder engagement
- Cvent
- Jira
- Canva
- HTML
- CSS
- Asana
- Marketing Cloud
- Office 365
- Meta Business Suite
- Eventbrite
- Constant Contact
- WordPress
- MS Office
- Google Workspace
- Performance tracking and evaluations
- Marketing campaign evaluation
- Brand-building strategies
- Account development
- CRM management
- Leads prospecting
- Marketing planning
- Social media management
- Business growth and retention
- Database maintenance
- Creative direction
- Market surveying
- Sales presentations
- Brand ambassador relations
- Advertising campaigns
- Sales quota achievement
- Sales and prospect management
- Business development
- Referral pipeline development
- Team leadership
- Sales tracking
- Staff development
- Product launches
- Brand messaging
- Collateral creation
- Strategic planning
- Competitor analysis
- Contract negotiations
- Contract negotiation expertise
- Affiliate marketing
- Influencer partnerships
Additional Information
Jira, Canva, Salesforce, HubSpot, Meta Business Suite, Cvent, Meta Ads, Hootsuite, Eventbrite, Constant Contact, WordPress, Asana, MS Office, Google Workspace, Digital Campaign Growth: Increased social media engagement by 50% through targeted campaigns on Instagram, LinkedIn, and Meta Ads., Event Leadership: Planned and managed over 80 high-impact events, driving significant lead generation and customer acquisition., Strategic Content Development: Created high-converting content for email marketing, boosting open rates by 40%.
Skills
Lifecycle management, Campaign development, Content strategy, Brand management, Meta Ads, LinkedIn, Instagram, TikTok, Bluesky, Google Suite, Reddit, Hootsuite, Sprout Social, Google Analytics, Discord, Trade shows, Corporate events, Client engagements, End-to-end planning, Marketing metrics analysis, A/B Testing, CRM, HubSpot, Salesforce, Cross-functional team coordination, Stakeholder engagement, Cvent, Jira, Canva, HTML, CSS, Salesforce, Asana, Marketing Cloud, Office 365
Timeline
Sales & Marketing Manager
LG CNS
07.2023 - Current
Director of Marketing & Events
Puchicon
01.2019 - Current
Freelance Social Media Manager
Resolution Games
01.2019 - 02.2020
Marketing Specialist
FLIR
03.2018 - 06.2023
Freelance Marketing & Events Manager
End Transmission Games
07.2016 - 02.2018
Collections, Sales & Account Manager
Wiser/Quad Analytix
04.2015 - 03.2018
Sales & Marketing Assistant
Samsung Techwin
02.2012 - 03.2013
Behavioral Assistant Certification - Education
Bergen Community College
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