Summary
Overview
Work History
Education
Skills
Technical Tools And Skills
Leadership And Community Activities
Timeline
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JENNIFER SHAPIRO

JENNIFER SHAPIRO

Hobe Sound,FL

Summary

Dynamic Customer Success and Account Management professional with over a decade of experience in advertising technology working with commercial, healthcare and pharmaceutical clients. Proven track record of driving successful onboarding, client retention, leading upsell initiatives, relationship building and fostering cross-functional collaboration.

Overview

17
17
years of professional experience

Work History

Client Success Manager

Comscore
Remote
10.2021 - Current
  • Own end-to-end client experience across enterprise accounts ensuring seamless onboarding, product adoption, and training on digital, social and CTV measurement platforms
  • Serve as the primary escalation point for resolving platform issues, contributing to a 95% retention rate, and protecting $5MM ARR in 2024.
  • Identify and execute upsell opportunities, contributing to product expansion across existing accounts
  • Proactively monitor client health through comprehensive usage analytics, providing actionable insights to power users and stakeholders that increased platform usage by 16%
  • Lead cross-functional initiatives with Sales, Engineering, and Product teams to advocate for customer needs

Lead Account Manager

Venue Marketing Group
Jupiter, FL
02.2021 - 10.2021
  • Managed strategic client relationships across multiple industries including health systems and hospitality, with a focus on advertising, media buying, public relations, and social media
  • Created and presented comprehensive proposals, media plans, and post-campaign analyses that improved client retention by 15%.
  • Organized and executed events and sponsorships that enhanced brand visibility

Marketing & Communications Specialist

Jupiter Medical Center
Jupiter, FL
10.2018 - 02.2021
  • Developed and executed multichannel marketing campaigns (email, digital, print, social) to support service line growth and increase patient acquisition.
  • Produced content for web, direct mail, and paid media campaigns, ensuring alignment with strategic goals
  • Oversaw a $3M media buying budget and managed vendor relationships, negotiating favorable terms that resulted in a 15% cost savings.

Healthcare Advertising Account Executive

Cox Media Group
West Palm Beach, FL
09.2017 - 10.2018
  • Consulted with healthcare clients to design and execute multi-platform campaigns using SEM, digital display, social media, and native content
  • Drove company-wide healthcare sales initiative, supporting 12 reps and over 75 accounts, increasing healthcare vertical revenue by 25%

ADVERTISING SALES EXECUTIVE

Audience Partners
New York, NY
03.2015 - 09.2017
  • Sold HIPAA-compliant targeting solutions to pharmaceutical and hospital system clients
  • Launched the company's first Addressable TV campaign and introduced programmatic data syndication offerings to pharma agency clients
  • Achieved and exceeded new business sales goals: $750K in 2015, $1.5M in 2016

Account Executive

Everyday Health
New York, NY
05.2014 - 02.2015
  • Prospected, presented and closed pharmaceutical, health systems and medical device accounts at agencies and client direct
  • Exceeded sales quota by 200%, 100% new business
  • Sold targeted digital display, mobile and video consulting clients on our HIPAA-compliant programmatic solutions

Senior Account Manager

inPowered
New York, NY
04.2012 - 05.2014
  • Managed $6M+ in business, leading pre/post-sale operations and campaign execution with 100% client retention
  • Created strategic pitch decks, RFP responses, and campaign analytics for client retention and growth
  • Implemented quarterly business reviews that identified new opportunities and increased average deal size by 25%

Client Finance Analyst

Ogilvy & Mather
New York, NY
07.2010 - 04.2012
  • Managed the advertising business costs for account teams and global accounts
  • Developed client-facing financial reports that increased transparency and strengthened client relationships

Advertising Business Coordinator

Maxim Magazine
New York, NY
02.2008 - 07.2010
  • Designed and executed integrated print and digital advertising programs, driving a 20% revenue increase across key categories
  • Supported the planning and execution of high-profile events, enhancing brand engagement and visibility

Education

Bachelor of Science - Economics

Rutgers University
New Brunswick, NJ

Master of Business Administration -

Louisiana State University
Shreveport, LA

Skills

  • Customer Success & Retention
  • Account Management & Growth
  • Client Onboarding & Training
  • Strategic Communication
  • Product Adoption Strategies
  • Cross-Platform Digital Solutions
  • Data Analysis & Insights
  • Technical Implementation
  • Upselling & Revenue Expansion
  • Cross-Functional Collaboration
  • Customer Experience

Technical Tools And Skills

  • Salesforce
  • Zendesk
  • Help Crunch
  • JIRA
  • Slack
  • Zoom
  • Google Workspace
  • Microsoft Office
  • Shareablee
  • Sprout Social
  • Adobe Analytics Suite

Leadership And Community Activities

  • Founder, Community Club | Jup Social Run Club
  • Social Media Manager & Member, Inlet Tri Club

Timeline

Client Success Manager

Comscore
10.2021 - Current

Lead Account Manager

Venue Marketing Group
02.2021 - 10.2021

Marketing & Communications Specialist

Jupiter Medical Center
10.2018 - 02.2021

Healthcare Advertising Account Executive

Cox Media Group
09.2017 - 10.2018

ADVERTISING SALES EXECUTIVE

Audience Partners
03.2015 - 09.2017

Account Executive

Everyday Health
05.2014 - 02.2015

Senior Account Manager

inPowered
04.2012 - 05.2014

Client Finance Analyst

Ogilvy & Mather
07.2010 - 04.2012

Advertising Business Coordinator

Maxim Magazine
02.2008 - 07.2010

Bachelor of Science - Economics

Rutgers University

Master of Business Administration -

Louisiana State University

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