Jennine Matthias
San Francisco Bay Area,CA
Summary
Growth-focused marketing executive with 12+ years of experience leading high-performing teams and full-funnel campaigns. Proven track record in scaling creator-led programs to over $1 million monthly spend, driving over 30% customer growth, and generating top-tier return on ad spend for direct-to-consumer and enterprise brands.
Overview
15
15
years of professional experience
Work History
VP, Partnerships
Table Rock
11.2022 - Current
- Lead a team of 14, including two directors, running influencer campaigns for top-tier brands, generating over $2 million in monthly revenue.
- Own new business and strategic growth initiatives across brands, agencies, and creators; drove the company’s highest-ever quarterly revenue within my first three months at the agency.
- Design and launch high-performing, direct-response influencer campaigns; my top client spend was $3.6 million in 2024, with a larger commitment for 2025.
- Secured Rocket Money as a client and became an AOR within months, deploying hundreds of thousands in ROAS-efficient spending monthly, with a 60% influencer success rate.
Marketing Consultant
Freelance
09.2019 - 11.2022
- Developed tailored influencer and social strategies to boost brand awareness, engagement, and conversion.
- Built and executed a $1M+ marketing plan for a $100M+ fashion brand (True Classic), aligned to aggressive performance KPIs.
SVP, Influencer Marketing
Reach Agency
Venice, USA
01.2022 - 08.2022
- Oversaw the full influencer department, managing campaigns for Nestlé, Clorox, and other major DTC brands.
- Managed 20+ simultaneous campaigns with budgets ranging from $25K to over $1M.
- Cultivated a strong team culture, mentoring team members on both execution and career growth.
VP, Influencer Marketing
The Beachbody Company
Santa Monica, USA
05.2021 - 01.2022
- Drove influencer strategies across three brands, scaling spend to over $500,000 per month and increasing the customer base by 30%.
- Made influencer a key performance channel; more than doubled paid social spend on creator content.
Senior Director & Director, Influencer Marketing: Savage X Fenty
TechStyle Fashion Group
El Segundo, USA
06.2019 - 05.2021
- Created and scaled the #SavageXAmbassador program to an 800M+ monthly reach, and over $1M in monthly spend.
- Grew paid social spend on influencer content to $1-3 million per month, making it more than 50% of overall marketing spend, while hitting and beating aggressive customer acquisition cost targets.
- Built and managed end-to-end program operations: contracts, fulfillment, content reuse, and performance tracking.
Director, Influencer Marketing: Savage X Fenty, Fabletics, JustFab, ShoeDazzle & FabKids
TechStyle Fashion Group
El Segundo, USA
02.2018 - 06.2019
- Launched and scaled a $500K+/month direct response influencer program across five brands.
- Led podcast partnerships, driving 3K+ new customers per month.
- Negotiated deals with over 750 influencers, maximizing cross-platform ROI, and acquisition efficiency.
Sr. Manager & Manager, Social & Influencer Marketing
eSalon.com
El Segundo, USA
11.2015 - 02.2018
- Ran all paid, organic social, and influencer marketing; increased Facebook impressions and reach by 24x; doubled Instagram followers in less than one year.
- Executed direct response influencer campaigns, and optimized creative for paid channels.
- Led content, community, and creative production teams for daily social publishing.
Sr. Manager, Brand & Talent Relations & Campaign Manager
FameBit
Santa Monica, USA
10.2014 - 10.2015
- Managed $1M+ in YouTube influencer campaigns for startups and Fortune 500s.
- Directed strategy, creativity, and execution for 100+ brands with budgets ranging from $5K to $250K.
Senior Community Manager
Subblime.com
Santa Monica, USA
01.2013 - 10.2014
- Founding team member of an early-stage YouTube influencer startup.
- Oversaw social, email, and creator partnerships; contributed to product and business model development.
Senior Financial Analyst
NBCUniversal
Universal City, USA
05.2010 - 01.2013
- Managed cash forecasting for $2 billion in annual spending on TV production.
Education
Bachelor of Science - Business Administration: Concentration in Corporate Finance, Spanish Minor
University of Southern California, Marshall School of Business
Los Angeles, CA05-2010
Skills
- Influencer Strategy
- Paid Social
- Creator Economy
- Full-Funnel Marketing
- CAC/ROAS Optimization
- Team Leadership
- Agency Management
- Content Strategy
- Budget Management
- Brand Partnerships
- Cross-Functional Collaboration
- Direct Response Campaigns
- SalesForce
- CreatorIQ
- Advanced Excel
Timeline
VP, Partnerships
Table Rock
11.2022 - Current
SVP, Influencer Marketing
Reach Agency
01.2022 - 08.2022
VP, Influencer Marketing
The Beachbody Company
05.2021 - 01.2022
Marketing Consultant
Freelance
09.2019 - 11.2022
Senior Director & Director, Influencer Marketing: Savage X Fenty
TechStyle Fashion Group
06.2019 - 05.2021
Director, Influencer Marketing: Savage X Fenty, Fabletics, JustFab, ShoeDazzle & FabKids
TechStyle Fashion Group
02.2018 - 06.2019
Sr. Manager & Manager, Social & Influencer Marketing
eSalon.com
11.2015 - 02.2018
Sr. Manager, Brand & Talent Relations & Campaign Manager
FameBit
10.2014 - 10.2015
Senior Community Manager
Subblime.com
01.2013 - 10.2014
Senior Financial Analyst
NBCUniversal
05.2010 - 01.2013
Bachelor of Science - Business Administration: Concentration in Corporate Finance, Spanish Minor
University of Southern California, Marshall School of Business
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