Jennings Hanna
Chicago,IL
Summary
Jack-of-all trades self-starter with 18 years of multi-channel digital content, strategy, and marketing experience committed to achieving team goals and surpassing demanding stakeholder objectives. Passionate, forward-thinking collaborator seeking a culture focused on daily growth, work, and growth. Energetic experimenter who thrives by implementing thorough data-formed decisions and evolving methodology with a goal of improving systems in the fast changing environment of the customer experience.
Overview
9
9
years of professional experience
Work History
Lead, Content Design Consultant
10Up
2023.01 - 2024.01
- Created databases and editorial workflows to capture real time performance data, dramatically increasing operational efficiency for elite companies.
- Conducted thorough analysis on qualitative data to identify audience & media targets and project outcomes.
- Informed stakeholders of digital content strategies & recommendations by creating & presenting digestible and compelling presentations.
- Collected and analyzed quantitative and qualitative insights to develop strategic approaches that deliver excellent results.
- Identified evolving platform best practices with partners at Microsoft, Meta, Stanford, and other top-tier companies.
- Consistently achieved maximum ROI by creating content performance benchmarking systems.
- Individually trained over 200 writers/producers on evolving content creation methodology & translated specific data insights to coach them into achieving desired business goals.
- Led brainstorming sessions, contributing unique ideas that helped shape innovative strategic campaigns and initiatives.
Senior Strategist, Content
Adobe
2019.09 - 2023.01
- Designed comprehensive marketing campaigns that aligned with corporate branding guidelines while targeting specific customer segments effectively.
- Streamlined business operations for increased efficiency through process re-engineering and effective change management.
- Collaborated with executive leadership to define company vision, mission, and strategic objectives growing learn content production and audience engagement 10-fold.
- Championed change management initiatives resulting in smoother transitions with minimal disruption to support operations reducing incoming call center cost by over $1M a quarter.
- Conducted market research for better understanding of industry trends, customer needs, and competitive landscape building award-winning technical support and learning channels.
- Led cross-functional teams to achieve project goals on schedule and within budget constraints training over 50 technical writers in video production.
- Presented findings from data-driven analyses to stakeholders and product team leadership (Premiere Pro, Photoshop, and Illustrator) in a clear manner for better comprehension of complex information on a weekly, monthly, and quarterly basis.
- Spearheaded innovation initiatives to explore new business opportunities and drive continuous improvement efforts for support and learn cross-functional teams.
- Negotiated favorable contract terms with agencies and vendors, resulting in cost savings without compromising quality or TTS.
- Identified potential risks in projects early on by conducting thorough risk assessments, mitigating impact on overall project success including optimizing for community forums, search, and in-app.
- Fostered a collaborative work environment emphasizing teamwork by organizing team-building activities regularly bringing employees together for award ceremonies and peer presentations.
Editorial and Content Strategy, Senior Manager
Electronic Arts
2017.03 - 2019.04
- Created content and promotional materials to drive engagement and conversions for over 15 triple-A titles and 10 mobile and indy games.
- Developed and presented marketing plans and reports quarterly to EVP Global Brand, CMO, and over 5 different studios shareholders.
- Optimized digital marketing efforts for increased online presence and customer engagement by 400% above predicted audience for industry leading title Apex Legends at launch.
- Fortified competitive advantage by conducting thorough market research and competitor analysis to inform strategic decisions.
- Spearheaded market research initiatives to identify trends and opportunities for growth.
- Drove significant growth in online presence by optimizing SEO strategies and content marketing efforts.
- Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
- Achieved substantial growth in social media followers and engagement by curating compelling content and leveraging analytics for content strategy.
- Fostered culture of innovation within marketing department, encouraging experimentation with new marketing techniques and technologies.
- Enhanced user experience on company website with comprehensive redesign, leading to increased traffic and engagement.
- Built strong relationships with industry professionals and influencers.
- Oversaw creation of compelling marketing materials, including websites, videos/trailers/livestreaming, and social media content.
- Enhanced team productivity and campaign output by integrating advanced marketing automation tools.
- Coordinated with product teams to align marketing and content strategies, driving revenue growth for triple-A titles including Star Wars Battlefront II, Madden, FIFA, Apex Legends, and Mass Effect.
- Mentored junior team members, fostering professional development within organization.
- Evaluated competitor activity to inform strategic decision-making within marketing department.
- Collaborated with cross-functional teams to develop innovative product launches and promotions with partnerships with Google, Amazon, and YouTube.
Design Fellow
Code for America
2015.01 - 2015.11
- Evaluated potential software applications for compatibility with current systems, recommending effective solutions at federal, state, and municipal levels.
- Enhanced public speaking skills by presenting tech findings at monthly meetings and at final summit conference.
- Actively contributed ideas during strategy sessions that resulted in increased engagement in our products and services.
- Reduced meeting inefficiencies, introducing effective agenda planning techniques.
- Improved project outcomes, meticulously documenting development phases.
- Increased digital literacy among peers, teaching basic coding, data analysis, project management, and design skills.
- Conducted research on emerging technologies to keep technology at forefront of civic innovation.
- Developed user-friendly websites and E2E services for community events, improving local engagement.
- Strengthened community ties, partnering with local governments for tech workshops.
Education
Master of Arts - Interaction Design
School of Visual Arts
New York, NY06.2014
Bachelor of Arts - Technology
The School of The Art Institute of Chicago
Chicago, IL06.2005
Skills
- Data Analysis
- Content Planning
- Marketing Management
- Consulting
- Product branding
- Teamwork and Collaboration
- Problem-Solving
- Excellent Communication
- Adaptability and Flexibility
- Documentation and Technical Reporting
- Systems, Strategic, and Analytical Leadership
- Performance Reporting and Presentations
- Strategic Planning
- Staff Training and Development
- Results Analysis
- KPIs and OKR Development
Timeline
Lead, Content Design Consultant
10Up
2023.01 - 2024.01
Senior Strategist, Content
Adobe
2019.09 - 2023.01
Editorial and Content Strategy, Senior Manager
Electronic Arts
2017.03 - 2019.04
Design Fellow
Code for America
2015.01 - 2015.11
Master of Arts - Interaction Design
School of Visual Arts
Bachelor of Arts - Technology
The School of The Art Institute of Chicago
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