Jenn Topliff

Boutique graphic design firm specializing in strategic, innovative package design, branding and other brand touch points. Clients range from Fortune 500 companies, to start-ups.

• Committed to collaborative, long-lasting relationships with clients, and play well with other creatives.
• Deliver original ideas, inspiration and execution resulting in increased sales and visibility.
• Perform continuous research/analysis of industry trends and competitive products.
• Manage client relationships and expectations for creative projects with varying budgets and objectives
• Anticipate design issues and proactively develop effective solutions
• Established process of customer engagement that provides improved design outcomes as well as client satisfaction
• Manage vendors, from sourcing through production

• Responsible for creating strategy and executing designs for daily emails to 2M customers.
• Substantially improved open and click-through rates.
• Managed project timelines by maintaining project calendars, working with appropriate stakeholders to keep projects on track through Adobe Workfront.
• Conceptualized new email features, design aesthetics, and layouts to attract new target customers.
• Applied effective new project management systems, improving team efficiency and reducing overall costs.
• Skilled at working independently and collaboratively in team environment.
• Learned and adapted quickly to new technology and software applications.

• Conceptualized, built, executed and launched CPG specialty food brand/product called ROONS (the best coconut macaroon ever) which was named "Oregon's Hottest Food Startup" by Willamette Week.
• Conducted target market research to scope out industry competition and identify advantageous trends and emerging opportunities
• Created, tested, and iterated original sku + 11 flavor extensions
• Developed and implemented new process and manufacturing methods, practices and systems to increase efficiency, reduce COGS
• Wrote, edited, designed all packaging, branding and marketing efforts.
• Led team of 9 bakers to ship more than 250K ROONS within first 6 months of business (for Alaska Airlines first class).
• Conceptualized, art-directed product photography and post-production.
• Developed and executed product line extension to include Lil' Roonies; a snacking chocolate optimal for alternate sales channels (big box & vending).
• Managed vendors, partners, and retailers in multiple channels, including corporate gifting, DTC, retail, wholesale & airport/airline food service.
• Supervised operations, kept employees (and company) compliant with policies and procedures—including OSHA, ODA, FDA, TSA.
• Pivoted through pandemic-related challenges, including (sadly) shuttering the business.

Built boutique full-service graphic design studio specializing in innovative branding, strategy, food packaging, menu design, signage, out-of-the-box wedding invitations, trade show exhibits, creative direction, photography, art direction and print design projects.

• Managed and executed all projects from start to finish; from concept, to copywriting, through to final art and press approvals.
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
• Clients included TED Conference, Williams Sonoma, Starbucks, Greg Norman, SC Johnson / Ziploc Brand, FIFA World Cup, Big Cork Vineyards, Intel, TIBCO Software, Sara Remington Food Photographer, Ellen Degeneres, Chronicle Books, and CI Group.

• Developed, designed, and produced innovative brand and package designs for national and Fortune 500 companies. Art-directed photoshoots, presented design presentations to clients.
• Clients included: Coca-Cola, Nestle, Aquafresh, Starbucks, Kensington Technologies, Lean Cuisine and The Wine Group.