Jenny Barnes
Little Elm,TX
Summary
Experienced and dynamic operations and communications professional with 10+ years in sports media, live event production, and athletic marketing. Proven ability to execute high-profile NCAA and UFL events, coordinate logistics, manage stakeholder relations, and operate in fast-paced broadcast environments. Adept at cross-functional collaboration, team leadership, and on-the-ground problem solving.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Marketing & Customer Experience Coordinator
TOCA Soccer
11.2024 - Current
- Develop marketing strategies to increase clientele using social media and digital campaigns.
- Oversee front-of-house operations including guest scheduling, service recovery, and product sales.
- Interface with clients and staff to ensure high-quality service aligned with brand experience.
Community Marketing Ambassador & Event Director
Camp Alliance
04.2017 - Current
- Lead event production and planning for nonprofit campaigns benefiting military communities.
- Secure sponsorships and manage stakeholder communications, volunteer teams, and marketing content.
- Oversee event execution from concept to completion, often involving multiple venues and vendors.
Freelance – Athletic Communications & Event Operations
10.2010 - Current
- Supported live event operations and media logistics for NCAA, NFL, and collegiate sports events.
- Roles included talent liaison, credentialing, ticketing, stats/scouting, and media/press coordination.
- Collaborated with major entities: ESPN College Gameday, NFL Draft, March Madness, East-West Shrine Bowl, Cotton Bowl, Big Ten & Big 12 Conferences, and more.
- Maintained broadcast and media flow, ensured seamless communications between production teams and network partners.
Educator & Head Coach
Public School Districts
10.2005 - 08.2024
- Directed athletic programs and educational initiatives, focusing on leadership and team building.
- Managed game day logistics, team travel, and athlete development.
- Honed communication, organizational, and operational management skills in high-stakes environments.
Education
M.A. - Sport Management & Administration
Washington State University
Pullman, WA01.2014
M.A. - Communication (ESL Endorsed)
University of Arkansas
Fayetteville, AR01.2021
B.A. - Education
Washington State University
Pullman, WA01.2004
Skills
- Production Logistics
- Event & Broadcast Operations
- Media Relations
- Live Event Coordination
- Customer & Guest Experience
- Communications
- Stakeholder Engagement
- Talent Liaison
- Credentialing
- Volunteer Management
- Game Day Operations
- Marketing & Sponsorships
- Logistics management
- Opening and closing procedures
- Training and coaching
- Patience and composure
Certification
- InDesign Certified
- Community Relations Award Recipient
- Teacher of the Year (2019)
- Coach of the Year (2023)
- 6A State Championship Winner (2023)
- National Key Honor Society
Timeline
Marketing & Customer Experience Coordinator
TOCA Soccer
11.2024 - Current
Community Marketing Ambassador & Event Director
Camp Alliance
04.2017 - Current
Freelance – Athletic Communications & Event Operations
10.2010 - Current
Educator & Head Coach
Public School Districts
10.2005 - 08.2024
M.A. - Communication (ESL Endorsed)
University of Arkansas
B.A. - Education
Washington State University
M.A. - Sport Management & Administration
Washington State University
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