Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jenny Baumgartner

Salt Lake,UT

Summary

Hype-train RevOps manager stoked to drive predictable revenue growth through repeatable process and shared truth. Lives to create order out of chaos and materialize complex initiatives quickly. Thrilled by the un-breaking of process, un-siloing of knowledge, un-anarchizing of decision-making, and skiing.

Overview

6
6
years of professional experience

Work History

Go To Market Operations Manager

Route App
04.2022 - Current
  • Leading repricing initiative for 6k current customers, increasing average revenue from each cohort by 20%, and generating expected lift of $10M in 2023 (9% of annual company target). Ownership spans competitive analysis, elasticity testing, impact modeling, cohorting, rate assignment, internal and external communications, and reporting.
  • Facilitating launch and ongoing go-to-market of company's first SaaS-based product, generating $2.5M in ARR within its first year and on-pace to meet $4M target in 2023. Role includes launch management, contract development, pricing, forecasting, target setting, sales process, compensation changes, tech stack integration, implementation, repackaging, and training.
  • Facilitating relaunch of customer revenue-sharing program, forecasted to increase gross revenue by $4.5M in 2023 via extended LTV and increased sales win rates. Role includes program development, financial modeling, pricing, contract terms, internal and external communications, tech stack integration, and program administration.
  • Managing variable compensation function, developing and executing leveling, comp planning, ramping, promotions, and target-setting across 6 departments. Highlights include modifying responsibilities for sales and post-sales functions, leading to a 1300% increase in customer win-back, rolling out initial plans and promotions processes for all groups, standardizing target-setting methodology, and rolling out new tooling, reducing analyst time spent by 75%.
  • Managing Deal Desk function, which influences 60% of closed-won deals. Role includes development of standardized acceptable margins, pricing recommendations, discount frameworks, contract processes, and approvals processes.

Revenue Operations Sr Analyst

Route App
12.2019 - 04.2022
  • Developed and administrated Voice of the Customer program, leading to aligned prioritization across Revenue and Product roadmaps. Rolled out processes for feedback collection, review management, and connecting product requests to revenue outcomes. Program initiated major cross-team initiatives including redesign of product onboarding, modification of claims policies, and overhaul of customer support processes.
  • Owned standardization of rate setting, account statuses, and strategic account identification, creating shared truth, increased visibility, and allowing for continued optimization. Drove cross-team alignment on definitions and methodologies, as well as implementation across tech tools, reporting, and systems.
  • Supported development of new revenue teams, by facilitating creation of maturity models for each department, as well roll out of standardized leveling and promotion processes.
  • Implemented company-wide goal setting methodology, ensuring top-down adoption via process standardization, regular alignment, company-wide training, tool implementation, and ongoing communication of progress to targets.

Digital Event Marketing

Qualtrics
10.2019 - 11.2019

Standardized digital events program across Americas, EMEA, and APAC marketing teams, leveraging best practices, minimizing time to deliver, and scaling top performing content across channels and regions.

Revenue Enablement Specialist

Qualtrics
10.2017 - 10.2019

Coordinated registration for 12k-attendee customer-marketing conference, X4, ensuring that Go To Market, Demand Generation, and Product Line teams delivered against aligned strategy for attendee recruitment and post-event engagement. All registration & pipeline targets met.

Coordinated quarterly global revenue team kick-offs, ensuring the execution of regional events in Sydney, Dublin, and Provo, as well as delivery of supporting marketing and sales collateral; optimized launch process, reducing the number of administrative meetings by ~30% and increasing attendee satisfaction by ~15%.

Oversaw administration of Learning Management Software, developing eLearning content and standardizing communication channels between cross-functional departments and revenue generators. Launched tailored content monthly for 5 selling groups across 3 regions.

Education

Bachelor of Science - Marketing & Sales

Indiana University
Bloomington
05.2017

Skills

  • Process Development
  • Program Management
  • Cross-Team Alignment
  • Systems & Tools Integration
  • Financial Modeling
  • Sales and Post-Sales Process
  • Variable Compensation Planning
  • Customer Journey Mapping
  • Change Management
  • Pricing and Discounting
  • Science and Magic

Timeline

Go To Market Operations Manager

Route App
04.2022 - Current

Revenue Operations Sr Analyst

Route App
12.2019 - 04.2022

Digital Event Marketing

Qualtrics
10.2019 - 11.2019

Revenue Enablement Specialist

Qualtrics
10.2017 - 10.2019

Bachelor of Science - Marketing & Sales

Indiana University
Jenny Baumgartner