Jenny Burns

Primary lead and client contact on 10+ research projects, including logistics management, in-depth analysis, and story-driven reporting.

• Manage and train a team of employees who assist on projects.
• Methodologies: MaxDiff, segmentation, derived importance, monthly tracking, focus groups, IDIs

Managed individual phases of qualitative and quantitative studies, including vendor communications, delegation to teammates, and detailed analysis and storytelling.

Provided qualitative and quantitative insights to various clients by assisting with all phases of the research process, including questionnaire development, data collection, data tabulation, and reporting.

Published social media posts, blog articles, and email updates for local band.

Writer/editor and team manager for UCLA student publication.

Provided strategic marketing for clients by analyzing social media data, conducting desk research, managing SEO, and writing social media/blog posts.

Compiled company data and aerospace research for senior management review.

Conducted student interviews to write and produce articles about UCLA student life.