Summary
Accomplished Visual Merchandising Manager skilled at increasing customer numbers and store revenues with attractive product displays. Adaptable to changing trends and competent in establishing clear directives with well-organized plans. Leads branding initiatives to create store looks and successfully promote over 10 product lines. Highly capable and forward-thinking manager bringing strong record of accomplishment in building cohesive branding strategies across product marketing channels. Proficient in designing in-store displays and advertising approaches to maximize brand awareness and revenue. Offers history of success in creating leading-edge approaches and working effectively at all levels to coordinate smooth implementations. Well-organized and creative Merchandising professional successful at representing consumer tastes and needs in retail market. Accurately assess competition and pursues effective ways to boost sales and reinforce client brands. Experienced retail manager with over 15 years of experience in customer service. Excellent reputation for resolving problems and improving customer satisfaction.
Overview
6
6
years of professional experience
Work History
Content Writer
Mediafeed
01.2022 - 08.2022
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Completed thorough research into assigned topics.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Evaluated project requirements and content standards for each project to produce copy in line with creative structure.
- Developed copy while maintaining brand voice and adhering to legal requirements.
- Formatted articles, blogs and webpages with HTML, photos and infographics.
- Strategized content based on Google Analytics data, geographical targeting and keyword planning.
- Coordinated with subject matter experts for interviews and topic generation.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Managed competing deadlines with efficiency.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Completed accurate and polished formatting in line with publishing standards prior to submission.
- Consulted with editors to shape story and eliminate any errors.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
- Used [Software] to write and submit error-free [Type] copy.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Composed entertainment pieces for people between ages of 40 to 75 using appropriate voice tones and word choice.
Visual Merchandising Manager
Macy's
08.2017 - 02.2020
- Communicated visual merchandising information and standards via in-store training and regular meetings.
- Created look and feel of visual merchandising publications to better target specific audiences.
- Managed merchandising standards and maintained consistency across distribution channels.
- Oversaw visual merchandising for new store openings and store collateral change-outs.
- Improved field teams' sales by coaching on merchandising techniques.
- Worked cross-functionally to create core branding philosophies for retail business.
- Helped stores adapt spaces to accommodate merchandise within spatial constraints and inventory storage availability.
- Ran new product launches with global, cohesive approach focused on delivering recognizable branding and exceeding revenue targets.
- Wrote merchandising guidelines for new product launch kits to keep teams on same page and effective.
- Innovated and simplified planograms and merchandising strategies to improve processes and results.
- Monitored and replenished display inventory and restructured according to available stock.
- Managed aesthetically pleasing displays to showcase company products and increase sales.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Created visual marketing and styled window displays.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Promoted seasonal products and trends to move stock and prepare for incoming inventory.
- Restructured company merchandising standards to increase customer traffic and product exposure.
Banquet Manager
Christopher's World Grille
02.2002 - 10.2004
- Organized banquet storage and surrounding areas to facilitate access to products and materials.
- Delegated tasks to staff members to maximize production under tight deadlines.
- Provided exceptional service to guests by immediately addressing needs and requests.
- Hired, trained and scheduled staff to maintain adequate coverage for successful operations.
- Oversaw timeliness and quality of food delivery at high-volume events.
- Interpreted instructions to schedule and set up events to client specifications.
- Supervised and mentored kitchen and serving staff.
- Set up and broke down conference and banquet rooms to meet facility standards and specifications.
- Arranged furniture and equipment to maximize space and floor plan for seamless movement during functions.
- Directed and managed banquet functions 125-person event.
- Liaised with catering department about event changes and implemented requested adjustments.
- Maintained clear and easy access to exits and fire lanes to prepare for emergencies.
- Followed safety procedures and incorporated safety equipment to reduce injury and loss.
- Managed budgeting and invoicing for both large and small-scale events.
- Liaised with venue management to monitor logistics and timelines.
- Performed cost-benefit analysis for corporate and social events.
- Coordinated weddings, reunions, and corporate meetings throughout banquet and conference spaces.
- Handled guest complaints and offered complimentary services to maintain high guest satisfaction rates.
- Hired and trained new employees, demonstrating best methods for serving clients and guests.
- Greeted and assisted guests by gathering information pertaining to reservations or requests.
- Supervised team of 3 front desk agents and helped to resolve issues arising during shifts.
- Participated in financial activities such as setting room rates, establishing budgets and allocating funds to departments.
- Booked large groups for weddings, seminars, conferences and other events, providing best available room rates.
Education
Associate of Arts - Anthropology
05.2001
Skills
- Product Launch Support
- Design Visualization
- Pricing and Signage Updating
- Design Implementation Coordination
- Seasonal Displays
- Design Conformance
- Color Discrimination
- Placement Optimization
- Adaptability and Flexibility
- Originality and Creativity
- Store Displays
- New Display Creation
- Work Documentation
- Display Model Assembly
- Theme and Color Selection
- Maintaining Clean Work Areas
- Mannequin and Prop Maintenance
- Design Changes
- Special Assignments
- Design Strategies
- Planogram Execution
- Shipment Processing
- Booth Installation
- Sales and Marketing Support
- Interior and Window Display Maintenance
- Staff Assignments
- Team Meetings
- Marketing and Advertising Strategies
- Effective Customer Communication
- Employee Performance Evaluations
- Creative Solutions
- Efficient Service
- Operational Efficiency
- Providing Feedback
- Project Requirements
- Customer Service Standards
- Customer Inquiries
- Inventory Control Processes
- Team Goals
- Thorough Knowledge of Product
- Inventory Accuracy
- Performance Goals
- Mannequin Dressing
- In-Store Color Coordination
- Computer Terminal Operations
- Laptop and Mobile Device Use
- Remote Video Conferencing
- Idea Brainstorming
- Hand and Power Tool Operation
- Proposal Sketching and Planning
- Needs Assessment
- Background Decoration
- Database Interface and Query Software
- Grammar Comprehension
- Draft Development
- Consumer Surveys
- Advertising Trends Review
- Article Writing
- Work Planning and Prioritizing
- Digital Content Development
Timeline
Content Writer - Mediafeed
01.2022 - 08.2022
Visual Merchandising Manager - Macy's
08.2017 - 02.2020
Banquet Manager - Christopher's World Grille
02.2002 - 10.2004
Blinn College - Associate of Arts, Anthropology
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