Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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JENNY GLYNN

Summary

Creative Marketing Director with expertise across email campaigns, public relations, social media, event planning and implementing marketing strategies. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.

Overview

14
14
years of professional experience

Work History

Marketing Director

IHeartMedia
07.2016 - Current
  • Built strong relationships with industry professionals and influencers.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Created content and promotional materials to drive engagement and conversions.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Created innovative strategies to drive customer engagement.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created and managed marketing budget, ensuring maximized ROI.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Directed Five (pre-pandemic) marketing managers and performed performance evaluations.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Wrote and distributed press releases to increase brand visibility.
  • Managed day-to-day functions of promotion and marketing departments.
  • Collaborated with sales staff to plan campaigns.
  • Cultivated and maintained strategic alliances with key partners and vendors.


  • Developed contests and sweepstakes rules, contracts and revenue-generating strategies.
  • Worked closely with clients to identify needs and challenges and provide solution-oriented campaign themes.
  • Generated on-air promotional scripts to promote client marketing and advertising initiatives.
  • Solicited prizes for contests and maintained inventory for future promotions.
  • Arranged appearances, remotes and events on behalf of iHeartMedia clients.
  • Represented clients at events with upbeat, outgoing and friendly persona.
  • Developed impactful fundraising strategies to maximize donations and meet fundraising goals.
  • Planned and implemented fundraising events.
  • Monitored and controlled event expenditures to meet budgets.

Promotion Director and Project Manager

IHeart Media
05.2014 - 07.2016
  • Identify, develop and evaluate marketing strategies based on knowledge of company objectives and market trends.
  • Plan and manage client budgets in excess of $50,000+.
  • Facilitate and manage internal relationships to achieve client campaign goals.
  • Identified plans and resources required to meet project goals and objectives.
  • Managed projects from procurement to commission.
  • Define project deliverables and monitor status.
  • Write, proof and edit sales proposals and correspondence.

Promotion Director

Clear Channel Media + Entertainment
12.2010 - 05.2014
  • Managed all marketing and promotional campaigns for three Radio Stations: Sports Radio 950 KJR, 95.7 KJR FM and the Brew 104.9 FM.
  • Collaborated with sales staff to plan campaigns.
  • Developed and implemented strategic marketing campaigns for all stations including: direct mailings, print advertising, TV commercials and special events.
  • Executed annual fundraisers and events raising more than $500,000 for local charities.
  • Generated proposals and marketing plans to meet client needs and expectations.
  • Professionally maintained and managed talent and media relationships.
  • Managed, mentored and developed a team of five Promotional Team Leads.

Promotion Assistant

Clear Channel Media + Entertainment
01.2010 - 12.2010
  • Assisted Promotion Director in all duties involving station events.
  • Executed contests and promotions with specific client requirements.
  • Generated on-air promotional scripts to promote client marketing and advertising initiatives.
  • Worked independently to troubleshoot and resolve day-of issues to keep promotions moving smoothly.
  • Solicited prizes for contests and maintained inventory for future promotions.
  • Compiled photos and videos of events to share on station websites and use in future presentations.
  • Produced client promotional recaps for events and giveaways.

Education

Bachelor of Science - Business Management Operations

University of Idaho
Moscow, ID
2009

Bachelor of Science - Human Resources Development

University of Idaho
Moscow, ID
2009

Skills

  • Marketing Campaign Development
  • Promotional Materials Coordination
  • Database Management
  • New Business Opportunities
  • Project Planning
  • Business Development Support
  • Promotions and Marketing Strategies
  • Partnership Promotions
  • Special Events Management
  • Trade Media

Accomplishments

  • Helped raise over $5Million dollars in charitable campaigns and events throughout career
  • Produced events such as Summer Jam, Jingle Ball, Whiskey Rocks, One Big Give and large scale tailgate events throughout career
  • Selected to work at the iHeartRadio Music Festival and Daytime Village in Las Vegas in 2017 and 2018

Timeline

Marketing Director

IHeartMedia
07.2016 - Current

Promotion Director and Project Manager

IHeart Media
05.2014 - 07.2016

Promotion Director

Clear Channel Media + Entertainment
12.2010 - 05.2014

Promotion Assistant

Clear Channel Media + Entertainment
01.2010 - 12.2010

Bachelor of Science - Business Management Operations

University of Idaho

Bachelor of Science - Human Resources Development

University of Idaho

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JENNY GLYNN