Jenny Haddo
Sterling Heights,MI
Summary
Results-oriented Marketing Specialist offering 8 years of marketing experience, proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.
Overview
8
8
years of professional experience
Work History
Digital Content Planner
Blue Cross Blue Shield of Michigan
12.2022 - Current
- Serve as a key member of the enterprise Customer Relationship Management (CRM) team, partnering with corporate communications on creative and content strategies
- Develop matrices of audience types, identifying what content would resonate most with each audience, and what content should be static vs dynamic
- Identified appropriate marketing channels and target customers for campaigns.
- Pitch, propose and provide rationale for work-in-progress or near-final plans to leadership
- Present digital content strategies to multiple stakeholders, including directors and executives, when required
- Consider multiple content types, including but not limited to on-page copy, videos, virtual assistant and app messaging, infographics, images and PDFs
- Propose how they might get shared across platforms
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Maintained and updated documents to track year-over-year plans and orders.
- Responsible for writing content in support of digital content strategies, as needed
- Use identified keywords in on-page content when pages are required to rank in search
- Strategically include related messaging found in other channels for seamless, omni-channel experiences.
Senior Content Manager
MRM-McCann
05.2022 - 12.2022
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Edited and reviewed content for grammar, spelling and punctuation.
- Responsible for the execution, creation and layout of marketing web pages, landing pages and email content within Adobe Experience Manager (AEM)
- Collaborated with the Navy Federal Credit Union Project Management team through timely content delivery requests
- Oversaw all required web content through WorkFront ticketing system.
- Collaborated with writers, designers and other editors to deliver content of highest quality.
- Drove accuracy of content through careful proofreading and fact-checking.
- Constructively communicate timing of projects with content strategy team.
Content Manager
MRM-McCann
05.2021 - 05.2022
- Supported Project Management team through timely content delivery requests.
- Maintained status of required web content through JIRA ticketing system.
- Implemented web content into the Content Management System (CMS) per creative agency request.
- Verified accuracy of web content requests in multiple project environments.
- Identified issues in environments pertaining to content, layout and presentation once published.
- Communicated status on content delivery to internal MRM teams.
Content Specialist
Friedman Real Estate
03.2020 - 04.2020
- *Laid off due to COVID-19
- Developed content strategy, editorial calendar aligned with short-term and long-term marketing projects.
- Strengthened content through proofreading and editing.
- Managed content distribution to online channels and social media platforms to increase web traffic.
- Conducted online research to obtain relevant information and materials.
- Stayed up-to-date on digital trends and developments to generate new ideas to draw audience's attention.
- Created content with SEO keywords drawn from Google Analytics.
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
Account Coordinator
DCI-Artform
08.2018 - 09.2019
- Managed Chevy and Cadillac print marketing and product insights for dealers nationwide.
- Created content documents to direct production for project kick-off.
- Utilized ProofHQ to manage both internal and client project feedback.
- Collaborated with internal Product Specialist to ensure accurate vehicle details, while maintaining a working level knowledge of products and information for clients.
- Worked closely with GM partner agencies on asset collection and management of marketing materials.
- Facilitated weekly status reports, project documentation and client billing.
- Implemented project management techniques to overcome obstacles and increase team productivity.
Volunteer Coordinator/Marketing Director
Planet Ant
01.2018 - 01.2020
- Wrote and distributed press releases to keep the community engaged in festivals and events.
- Built strong relationships with industry professionals and influencers.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Collaborated with various teams on project and event planning and deliverables
- Led process of the marketing strategy – including campaigns, events, digital marketing and public relations.
- Guided teams to success through detailed project reports, timelines and execution strategy.
- Created content and promotional materials to drive engagement and conversions.
Marketing Communications Editor
MOTOR INFORMATION SYSTEMS
04.2017 - 06.2018
- Contributed to the selection of topics and creation of the editorial calendar.
- Researched background information from multiple digital sources and in-person interviews.
- Developed reusable frameworks to accelerate the production of content valued by employees and customers.
- Prepared cross-platform social media promotions, capitalizing on strengths of each site to effectively reach target audiences.
- Composed blog posts and utilized SEO to improve the website viewership.
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy.
Social Media Intern
Thornhill Communications
11.2016 - 04.2017
- Wrote press releases, blog posts, media advisories and biographies for clients.
- Conducted daily updates to social media profiles to boost company online presence.
- Moderated social media accounts for constructive, brand-appropriate communications.
- Interviewed clients for biographies.
- Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages.
- Optimized social media content for maximum engagement and reach with auto show coverage.
Public Relations Intern
Bianchi Public Relations
01.2016 - 08.2016
- Maintained and updated media contact lists and databases for ease of access.
- Wrote, edited and distributed news releases and calendar items.
- Maintained social media presence to continue social media growth for firm.
- Organized client coverage research on client related websites to gather news information.
- Updated media lists weekly.
- Tracked and reported on success of campaigns and public relations efforts.
- Created media kits and utilized promotional materials to meet specific strategic initiatives.
Public Relations Intern
Oakland Livingston Human Service Agency
05.2015 - 08.2015
- Maintained and updated media contact lists and databases for ease of access.
- Tracked and reported on success of campaigns and public relations efforts.
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
- Researched and wrote articles for company newsletters.
- Coordinated, organized and promoted various community events.
- Utilized Adobe InDesign to design and create advertisements
- Completed Spring and Summer internal and external newsletters.
- Built and maintained positive relationships with public by utilizing strategic plans.
Education
Bachelor of Arts - Communications, Nutrition
Oakland University
Skills
- Copywriting
- Proficient in AP Style
- Public speaking
- Client services and relationship building
- SEO
- Digital Marketing
- Project Management
- Applications:
- Adobe InDesign and Adobe Experience Manager
- WorkFront
- WordPress
- Social Media
- Microsoft Office
Timeline
Digital Content Planner
Blue Cross Blue Shield of Michigan
12.2022 - Current
Senior Content Manager
MRM-McCann
05.2022 - 12.2022
Content Manager
MRM-McCann
05.2021 - 05.2022
Content Specialist
Friedman Real Estate
03.2020 - 04.2020
Account Coordinator
DCI-Artform
08.2018 - 09.2019
Volunteer Coordinator/Marketing Director
Planet Ant
01.2018 - 01.2020
Marketing Communications Editor
MOTOR INFORMATION SYSTEMS
04.2017 - 06.2018
Social Media Intern
Thornhill Communications
11.2016 - 04.2017
Public Relations Intern
Bianchi Public Relations
01.2016 - 08.2016
Public Relations Intern
Oakland Livingston Human Service Agency
05.2015 - 08.2015
Bachelor of Arts - Communications, Nutrition
Oakland University
Similar Profiles
SERENA T. HORTONSERENA T. HORTON
Customer Service Advocate at Blue Cross Blue Shield Of Michigan & Blue Care NetworkCustomer Service Advocate at Blue Cross Blue Shield Of Michigan & Blue Care Network
Atchuth ChAtchuth Ch
Product Manager at Blue Cross Blue Shield of Michigan (BCBSM)Product Manager at Blue Cross Blue Shield of Michigan (BCBSM)
Joshua KirchmeierJoshua Kirchmeier
Manager – Internal Audit at Blue Cross Blue Shield of MichiganManager – Internal Audit at Blue Cross Blue Shield of Michigan
Denise ChomaDenise Choma
Executive Assistant to Senior Vice President at Blue Cross Blue Shield of MichiganExecutive Assistant to Senior Vice President at Blue Cross Blue Shield of Michigan
Kirby BrownKirby Brown
Certified Nursing Assistant at Medilodge Of Sterling HeightsCertified Nursing Assistant at Medilodge Of Sterling Heights