Jenny Haddo

Accomplished Digital Content Planner with a proven track record at Blue Cross Blue Shield of Michigan, enhancing user engagement through strategic planning and execution. Expert in AEM and adept at cross-functional collaboration, I boosted site visits by 150%. My leadership in digital marketing strategy and project management has consistently aligned with organizational goals, driving substantial improvements in efficiency and engagement metrics.

Detroit Improv Festival - Producer

Ferndale, MI

10/2023 - present 

• Contribute to the strategic direction, ensuring alignment with the festival’s mission, values, and long-term goals.
• Collaborate with team members to set measurable goals for audience growth, financial performance, and diversity.
• Play a key role in securing sponsorships, donations, and funding, leveraging local connections.
• Supported the development of emerging and underrepresented talent in the improv community.
• Act as an ambassador for the festival, networking with sponsors, performers, and stakeholders to promote its mission.
• Advocate for diverse and inclusive programming, ensuring accessibility for all audiences.
• Attend key events, engaging with attendees and representing the festival at various community functions.

Detroit Women of Comedy - Marketing Director

Hamtramck, MI

1/2018 - 1/2020

• Led process of the marketing strategy – including campaigns, events, digital marketing and public relations.
• Collaborated with various teams onproject and event planning and deliverables
• Led process of the marketing strategy – including campaigns, events, digital marketing and public relations
• Guided teams to success through detailed project reports,timelines and execution strategy.