Jenny Hall
Summary
Marketing communications professional with a proven track record of driving business growth and achieving objectives. Broad experience in financial services marketing, particularly in brand development, strategic content creation, advisor support, digital marketing, and client engagement. Known for being reliable, adaptable, collaborative, and innovative. An established, versatile writer with a knack for simplifying complex topics and making them relatable to all audiences.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Owner
Jenny Hall Writes
01.2023 - Current
- Launched a content creation business focused on supporting financial firms and advisors
- Writing capabilities include blogs, articles, emails, video scripts, landing pages, social posts, and more
- Clients include Citadel Bank, Concourse Financial Group, Bridger Financial Group, and 1847Financial
Interim Marketing Lead
Concourse Financial Group
05.2024 - 09.2024
- Served a five-month stint covering for the company's marketing lead while she was on maternity leave
- Completed existing projects, developed and edited new content, collaborated with the creative team, managed the company's LinkedIn page, and handled compliance approvals
Director, Financial Professional Communications
Penn Mutual
12.2021 - 06.2023
- Responsibilities included writing, editing, and overseeing all field communications, including advisor website, articles, emails, and promotional content
- Managed an internal team and provided mentorship, direction and opportunities for professional growth
- Increased website CX scores from 3.98 - 4.13 over a 12-month span while collaborating on the development of a newer, user-friendly layout and content strategy
- Co-chaired an advisor committee designed to collaborate and provide feedback on various communication efforts, including the advisor website
Director, Field Marketing
Penn Mutual
12.2015 - 12.2021
- Managed an internal team supporting 30+ field offices across the country. Hired and trained agency marketing directors and created a program to support them consisting of monthly virtual meetings, a dedicated internal support team, technology, and ongoing resources. Planned and executed two offsite events each year with guest speakers and networking opportunities that received high approval ratings
- Introduced new field offices to Penn Mutual's marketing capabilities and created agency recruiting materials, advisor marketing plans, and segmented emails to meet targeted goals
Sr. Manager, Field Marketing & Communications
Penn Mutual
12.2010 - 12.2015
- Prepared brochures and flyers, press releases, speeches, newsletters, and more
- Managed collateral for Penn Mutual's broker-dealer affiliate, Horner, Townsend & Kent (HTK)
- Mentored a team of field marketing directors, growing the group from 6 to 26 members
- Partnered with new field leaders to successfully launch their individual brands
Education
BA - English
Gettysburg College
Gettysburg, PASkills
Content Strategy and Execution
Writing and Editing
Digital Marketing
Project Management
Social Media
Branding
Accomplishments
- 2021 LIMRA Virtual Marketing Conference; co-hosted session on marketing to diverse audiences.
- Created the name adopted by Penn Mutual for their national career agency system.
- Unified marketing efforts of all Penn Mutual agencies to better align with the national brand.
- Created and managed Penn Mutual's first-ever national marketing director program.
- Successfully ran a freelance writing and consulting business, serving 40+ clients over eight years.
Hobbies and Interests
- Travel
- Creative writing
- Animal rescue
- Event planning
Certification
Certified Social Marketing Media Specialist, March, 2024
Certified Direct-Response Copywriting Specialist, November, 2023
Timeline
Interim Marketing Lead
Concourse Financial Group
05.2024 - 09.2024
Owner
Jenny Hall Writes
01.2023 - Current
Director, Financial Professional Communications
Penn Mutual
12.2021 - 06.2023
Director, Field Marketing
Penn Mutual
12.2015 - 12.2021
Sr. Manager, Field Marketing & Communications
Penn Mutual
12.2010 - 12.2015
BA - English
Gettysburg College
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