JENNY HIRALDO
Director Of Sales & Marketing
Jersey City,NJ
Summary
Results-driven Director of Sales with strong operations background and solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor compset and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and management abilities.
Overview
19
19
years of professional experience
1
1
Language
Work History
Director of Sales & Marketing
HILTON HASBROUCK HEIGHTS/MEADOWLANDS
Hasbrouck Heights, NJ
01.2022 - Current
- Responsible for leading & driving top line revenue, implementing sales & marketing strategies to achieve budget and Sales & Catering Goals
- Achieved hotel's Sales & Catering budget and revenue goals by 120%, developed action plans to capitalize on every revenue opportunity.
- Boosted marketing by creating promotional and networking opportunities, increase social media engagement by 300% YOY, created fresh marketing collaterals to increase sales revenue.
- Recruited, interviewed and hired employees, while promoting positive feedback and engagement.
- Mentoring and coaching Sales & Catering team of 5 team members.
- Liaised with operations and management teams to develop guests' solutions, increase SALT scores and accomplish shared objectives.
- Forecasting, create Action Plans, leading overall solicitation efforts with the Sales & Catering team
- Prepare presentations for ownership, including revenue analysis and clients’ satisfaction.
- Negotiating contracts, connecting with clients to secure new business and maintain loyal accounts, overseeing contracting and negotiation efforts by Sales Managers.
- Directed sales support staff in administrative tasks to help sales managers close deals.
Sales Manager
DOUBLETREE BY HILTON HOTEL & SUITES JERSEY CITY
Jersey City, NJ
07.2013 - 01.2022
- Established and cultivated solid business relationships with new or existing customers for SMERF, Corporate, Catering, Wholesale, Tour Group, Entertainment markets , while exceeding forecast & budget guidelines.
- Developed packages & special promotions.
- Created meeting packages & menus with F&B Department.
- Drove sales by developing lucrative contract sales.
- Conducted presentations at trade shows, conventions.
- Conducted site visits, respond RFPs, prepared proposals and serviced accounts.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Task Force Housekeeping Manager
DOUBLETREE BY HILTON HOTEL & SUITES JERSEY CITY
Jersey City, NJ
09.2020 - 06.2021
- Managed staff of 15 housekeepers, housemen and laundry staff, assigned duties and managed workflow to exceed quality standards.
- Work with Front Desk and Engineering to ensure smooth arrivals and departures.
- Conducted regular room inspections to verify compliance with housekeeping standards.
- Inventory of housekeeping supplies.
- Placed orders for housekeeping supplies and guest toiletries.
- Completed schedules, shift reports, and other business documentation.
Sales Coordinator
DOUBLETREE BY HILTON HOTEL & SUITES JERSEY CITY
Jersey City, NJ
09.2011 - 07.2013
- Assisted the Director of Sales & Marketing and Sales Managers in daily Sales operations
- Created Banquet Event Orders, customized Catering menus for Groups and Functions at banquet spaces, restaurant and bar
- Managed allotments, Group Masters, Rewards, billing and commissions
- Coordinate group details, providing a personalized & outstanding experience to all guests.
- Handled customer inquiries by staying up-to-date on market and industry trends and finding unique solutions to issues.
Human Resources Assistant
EMBASSY SUITES SECAUCUS MEADOWLANDS
Secaucus, NJ
06.2010 - 09.2011
- Assisting the Director of Human Resources with administrative duties, CARE Rallies and recognition programs.
- Delivered friendly assistance with new hires throughout interviewing and hiring process.
- Processed documentation for employee actions such as new hires, grievance resolutions and terminations.
Sales Coordinator
EMBASSY SUITES SECAUCUS MEADOWLANDS
Secaucus, NJ
01.2010 - 09.2011
- Assisted the Director of Sales & Marketing and Sales Managers in daily Sales operations
- Created Banquet Event Orders, customized Catering menus for Groups and Functions at banquet spaces, restaurant, and bar
- Managed allotments, Group Masters, Rewards, billing and commissions
- Coordinated group details, providing a personalized & outstanding experience to all guests.
Sales Representative
STATE FARM INSURANCE
Hoboken, NJ
06.2008 - 01.2010
- Sell and solicit insurance: Homeowners, Commercial, Business, Auto, Life & Loans
- Help people to manage the risks of everyday life and recover from the unexpected, providing advice to Policy Holders, as well as conducting inspections.
- Created professional sales presentations to effectively demonstrate product features and competitive advantages.
Front Desk Agent
HILTON NEWARK AIRPORT
Elizabeth, NJ.
11.2007 - 06.2008
- Coordinate groups’ details to ensure a smooth & enjoyable experience for all guests
- Anticipate guests’ problems and provide optimized and personalized solutions
- Greet, register and check out guests, balance guests’ accounts, group’s masters.
Executive Assistant
BAHIA PRINCIPE SAN JUAN CLUBS & RESORTS Dominican Republic
01.2005 - 09.2007
- Provide operations & administrative support to the General Manager
- Support the Sales Department with Fan Tours, site visits and special events assigned by Director of Sales
- Assist the Legal Department with lawsuits
- Assist the Quality Control Manager in hotel’s Health & Safety inspections; follow up with Tour Operator’s safety reports.
Education
BBA - Bachelor Hotel & Tourism Business Administration
Universidad Tecnológica De Santiago
Dominican Republic 05.2001 -
Hotel Revenue Management Certificate - Hotel Revenue Management
Cornell University
Ithaca, NYCounselor Salesperson - Sales And Marketing Education
Hilton Worldwide Certificates
No Degree - Quality Control
Infotep
Dominican Republic 05.2001 -
Skills
COMPUTER SKILLSSalesforce, Delphi, R&I, OnQ, Cvent, Meeting Broker, 51 wpm, Word, Excel, Power Point
[Type] marketing
Sales training and leadership
Pipeline development
Account management
Analytical problem solver
Sales processes
Sales Reporting
Sales presentations
Coaching and mentoring
Accomplished manager
Timeline
Director of Sales & Marketing
HILTON HASBROUCK HEIGHTS/MEADOWLANDS
01.2022 - Current
Task Force Housekeeping Manager
DOUBLETREE BY HILTON HOTEL & SUITES JERSEY CITY
09.2020 - 06.2021
Sales Manager
DOUBLETREE BY HILTON HOTEL & SUITES JERSEY CITY
07.2013 - 01.2022
Sales Coordinator
DOUBLETREE BY HILTON HOTEL & SUITES JERSEY CITY
09.2011 - 07.2013
Human Resources Assistant
EMBASSY SUITES SECAUCUS MEADOWLANDS
06.2010 - 09.2011
Sales Coordinator
EMBASSY SUITES SECAUCUS MEADOWLANDS
01.2010 - 09.2011
Sales Representative
STATE FARM INSURANCE
06.2008 - 01.2010
Front Desk Agent
HILTON NEWARK AIRPORT
11.2007 - 06.2008
Executive Assistant
BAHIA PRINCIPE SAN JUAN CLUBS & RESORTS Dominican Republic
01.2005 - 09.2007
BBA - Bachelor Hotel & Tourism Business Administration
Universidad Tecnológica De Santiago
05.2001 -
No Degree - Quality Control
Infotep
05.2001 -
Hotel Revenue Management Certificate - Hotel Revenue Management
Cornell University
Counselor Salesperson - Sales And Marketing Education
Hilton Worldwide Certificates