JENNY KANG
FORT LEE,NJ
Summary
An avid beauty junkie with over 6+ years of experience in product innovation and brand marketing. Adaptable, forward-thinking and always opportunistic to push out true innovation and category disruptors with dedication to consumer satisfaction.
Overview
6
6
years of professional experience
Work History
Manager, Product & Innovation Marketing
Function of Beauty
New York, NY
05.2023 - Current
- Craft and initiate the 18-mo and 3-yr innovation & development plan for both Retail and DTC channel
- Manage timely delivery of development milestones (formula testing, copy crafting, artwork releases, etc.)
- Own & distribute product education materials, such as fact sheets and messaging hierarchy, to support successful launches and campaigns
- Collaborate with Retail, Creative and Digital team on 360 marketing campaigns and all customer-facing assets
- Work in tandem with operational partners - Supply Chain, Purchasing, R&D, Packaging - to push out new innovation on time and manage any program risks
Associate Manager, Product Marketing
eos Products, LLC.
New York, NY
10.2021 - 08.2022
- Kickstarted the development of new product innovations from different categories within eos, including promotional and retailer specific programs
- Provided timely delivery of innovation pipeline deliverables, including product copy, messaging hierarchy, sample & artwork approvals, etc.
- Liaised daily and work closely with cross-functional teams (Creative, Supply Chain, R&D, Brand Marketing) to ensure milestones are met and to note any program risks
- Managed quality review of all samples from R&D/Quality and artwork mechanicals/proofs by tracking latest program updates and by providing team feedback
- Maintained consistency of brand voice across go-to-market toolkits, customer-facing assets, and brand presentations
Associate, Global Product Marketing
Bobbi Brown Cosmetics
New York, NY
11.2019 - 09.2021
- Provided input to the Holiday & Promotional Marketing - including an 18-month detailed plan and 3 year overview
- Managed all aspects of program development from concept to final program delivery - initiated concept, approved all artwork, provided all romance copy, gathered competitive analysis, curated go-to-market toolkits for regions, etc.
- Acted as key point person with regions and markets to ensure effective communication was maintained through launch offerings
- Worked closely with cross-functionals (Global Supply Chain, Packaging, Creative, Product Development, Consumer Engagement) by clearly communicating project details and asset needs for seamless launch debuts
- Spearheaded weekly meetings related to program and launch development with cross-functionals to highlight any risks and prioritize action items
Marketing Associate
Dr. Dennis Gross Skincare
New York, NY
06.2018 - 10.2019
- Managed packaging artwork timelines and brief into Creative all packaging/marketing copy to support new product artwork process
- Liaised with Digital Marketing, in-house Creative team, and third-party creative agencies to brainstorm and execute new ideas for brand campaigns and launch support needs
- Created marketing and educational material for Pre-Market meetings, Education presentations, and new product/category launch campaigns
- Supported the entire NPD process from ideation to launch - managed consumer study timelines, clinical questionnaires and test results as well as Before & After image progressions for launch assets
Education
Bachelor's Degree - Cosmetics and Fragrance Marketing -
Fashion Institute of Technology
05.2017
Associate's Degree - Fashion Merchandising Management -
Fashion Institute of Technology
05.2015
Skills
- Fluent in English and Korean
- Google Suite
- Microsoft Suite
Timeline
Manager, Product & Innovation Marketing
Function of Beauty
05.2023 - Current
Associate Manager, Product Marketing
eos Products, LLC.
10.2021 - 08.2022
Associate, Global Product Marketing
Bobbi Brown Cosmetics
11.2019 - 09.2021
Marketing Associate
Dr. Dennis Gross Skincare
06.2018 - 10.2019
Bachelor's Degree - Cosmetics and Fragrance Marketing -
Fashion Institute of Technology
Associate's Degree - Fashion Merchandising Management -
Fashion Institute of Technology
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