Summary
Overview
Work History
Education
Skills
Timeline
Generic

JENNY MCGRATH

Irvington,New York

Summary

Creative Operations Executive with experience building and leading large Creative Services and Production teams to identify operational and organizational opportunities to transform end-to-end creative workflows of brand campaigns and ideation, digital e-commerce sites and global social platforms and product innovation programs. Experience implementing technologies to house, manage and distribute creative and photography assets at scale with a focus on automation and removing manual and repetitive tasks. A proud, passionate, people person who leads with compassion and humor, which is so important in fast paced retail and creative environments. Performance-driven Vice President with 20 years of experience aligning systems with business requirements, policies and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment. Accomplished [Job Title] with progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on meeting future demands.

Overview

15
15
years of professional experience

Work History

SVP, Creative Operations - Content Supply Chain

Tory Burch LLC
01.2023 - Current
  • Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
  • Maintained consistent growth in revenue, contribution margin, operating profit and EBITDA.
  • Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
  • Cultivated positive relationships with employees by implementing monthly task force events to resolve issues, provide feedback and brainstorm.
  • Shaped solutions and approaches by leveraging trends in customer marketplaces and industries.
  • Communicated business performance, forecasts and strategies to investors and shareholders.
  • Identified opportunities to improve business process flows and productivity.

VP, Creative Operations and Content Production

Tory Burch LLC
01.2017 - 01.2022
  • Oversaw team of 30+ Producers and Digital Studio employees responsible for producing all Creative Services content to fuel all global marketing channels
  • Managed 10,000sq foot in-house Photography Studio Operation
  • Manage the multimillion dollar Creative and Marketing Content Creation Budget and Creative Services P&L
  • Directly responsible for Creative and Content Production operating expenses, capital costs and ROI as well as challenging team to expand services beyond domestic market to global teams and with licensing, retail and wholesale partners
  • Serve as Executive Producer of Tory Burch Fashion Shows from content strategy for both photo and video capture, to camera planning for live event, through editing and distribution of all content on all channels
  • Built and oversee Content Management System (DAM) systems housing over 500K assets for Tory Burch, Tory Sport, Tory and Tory Burch Foundation.
  • Demonstrated proficient leadership skills to motivate employees and build competent teams.
  • Identified opportunities to improve business process flows and productivity.
  • Clarified roles, responsibilities and expectations of staff.
  • Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
  • Increased company growth through collaboration with sales and marketing departments.

Senior Director, Creative Operations

Tory Burch LLC + Tory Sport
01.2014 - 01.2017
  • Built a Creative Operations team from 2 to 30+ with focus areas in Content Management, Shoot Production, Post Production and Asset Archivists to operationalize and streamline Creative + Marketing Content for Tory Burch and Tory Sport
  • Serve as Creative Director's Chief of Staff to lead content alignment and execution of Marketing + Creative initiatives in three main areas: People, Processes and Enabling Technologies
  • Manage workflow, timelines and assets for all Creative Services and Marketing projects including 360 campaigns, Websites, Emails and Digital Marketing and lead all Fashion Show production
  • Manage Global Content Creation, Creative and Studio operating costs and capital expenditures and managed performance to budgets
  • Sourced and Implemented online project management and briefing software and digital asset management (DAM).

Production Director

west elm
01.2011 - 01.2014
  • Transitioned team from SF to Brooklyn to build a team of production designers, producers and project managers to establish workflow and deliver all cross-channel global marketing and branding initiatives on time and within budget
  • Implemented online project management tool and digital routing system and established new photography and post-production workflow and established data asset management system
  • Developed processes to support Creative and Marketing plans to expand in Canada, Middle East, Australia, UK.

Program Director

Smart Design
01.2009 - 01.2011
  • Managed strategic consultative partnerships in product innovation from discovery and consumer insight phases through to engineering and implementation phases for CPG, Healthcare and Consumer Electronic clients.
  • Provided ongoing direction and leadership for program operations.

Education

Bachelor of Fine Arts -

Kansas City Art Institute
Kansas City, MO
01.1999

Skills

  • Executive Producer, Photo and Video
  • P & L Management
  • Marketing & Creative Workflow Transformation
  • Creative Team Organization & Development
  • Creative Strategy & Ideation Modeling (Agency & In-House)
  • Asset Archive & Content Management
  • Corporate Branding

Timeline

SVP, Creative Operations - Content Supply Chain

Tory Burch LLC
01.2023 - Current

VP, Creative Operations and Content Production

Tory Burch LLC
01.2017 - 01.2022

Senior Director, Creative Operations

Tory Burch LLC + Tory Sport
01.2014 - 01.2017

Production Director

west elm
01.2011 - 01.2014

Program Director

Smart Design
01.2009 - 01.2011

Bachelor of Fine Arts -

Kansas City Art Institute
JENNY MCGRATH