Summary
Overview
Work History
Education
Skills
Timeline
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Jenny Riemer

Denver,CO

Summary

Dynamic Digital Marketing Associate with a proven track record at Scottish Group Companies, enhancing brand visibility and engagement through expert SEO, innovative AI-driven content strategies, and effective social media marketing. Excelled in team collaboration and data-driven decision-making, boosting audience engagement significantly. Skilled in Google Analytics and adept at fostering customer interactions.

Overview

3
3
years of professional experience

Work History

Digital Marketing Associate

Scottish Group Companies
06.2024 - Current

Analytics

  • Utilize Google Analytics to monitor website performance and user engagement, providing actionable insights for strategic decision-making.
  • Conduct keyword research and performance analysis using Rankinity to enhance search engine optimization (SEO) efforts.
  • Leverage Ahrefs for competitive analysis and backlink monitoring, optimizing content strategy based on industry trends.
  • Analyze social media performance through Power My Analytics, integrating data into Google Data Studio for comprehensive reporting.


Programming with AI

  • Created and optimized AI-generated images using Midjourney, Leonardo AI, Canva, and Adobe Firefly to enhance visual content marketing strategies.
  • Implemented automations with Make.com, streamlining marketing workflows and improving operational efficiency.
  • Developed AI-driven chatbots using Flowise.AI, enhancing customer interaction and support.
  • Generated prompts with Anthropic to refine AI model outputs for targeted marketing campaigns.
  • Conducted website scraping utilizing Browse.ai to gather data for market research and competitive analysis.
  • Worked with various LLM models including OpenAI, Llama, Perplexity, Platform.ai, and Flux to drive content generation and analysis.
  • Managed and utilized Pinecone vector databases for effective data organization and retrieval.


Photo/Video Editing

  • Created visually compelling graphics and promotional materials using Canva and Adobe Express, enhancing brand visibility.
  • Edited and produced engaging video content with Capcut and Descript, improving audience engagement across platforms.
  • Utilized Lightroom for professional photo editing, ensuring high-quality visuals for marketing campaigns.
  • Collaborated with teams through Squadcast to produce and edit podcast content, streamlining the production process.
  • Leveraged Photopea for advanced photo manipulation and editing tasks, achieving professional-grade results on a budget.


Website Development & SEO

  • Designed and developed user-friendly websites using WordPress, optimizing site architecture for enhanced performance and user experience.
  • Integrated e-commerce solutions with WooCommerce, facilitating seamless online transactions and driving sales.
  • Conducted regular reviews of rankings and website performance through Google Analytics, identifying opportunities for optimization.
  • Rebuilt and optimized website pages to improve visibility and increase organic traffic, resulting in enhanced user engagement.
  • Utilized AI automation tools to generate optimized content, driving higher search engine rankings and improving overall site authority.

Podcast Production & Social Media Management

Hot Flash Health
06.2024 - Current
  • Edited podcast episodes to enhance audio quality and maintain engaging content, ensuring a professional listening experience.
  • Created engaging short-form content and promotional clips to maximize audience reach and engagement across various platforms.
  • Managed multiple social media accounts, developing and executing content strategies to promote episodes and engage with the audience.
  • Collaborated with the podcast team to brainstorm and implement innovative marketing initiatives, increasing overall listenership.

Server Trainer

Denver Country Club
02.2023 - 05.2024
  • Trained new team members on restaurant procedures, menu items, and performance strategies.
  • Taught servers to memorize menu ingredients and provide information on preparation methods.
  • Monitored new server performance and offered continuous support throughout training period.
  • Provided feedback and guidance to help servers develop industry skills and knowledge.
  • Utilized effective communication techniques to support server learning and comprehension.

Training Manager

Birdcall
08.2021 - 02.2023
  • Conducted orientation sessions and organized on-the-job training for new hires.
  • Alternated training methods to diversify instruction, strengthen learning opportunities, and enhance program success.
  • Trained new hires to perform cross-training exercises with experienced workers.
  • Organized and edited training manuals, multimedia visual aids, and other educational materials.
  • Collaborated with other departments to align training programs with organizational goals and objectives.

Education

Bachelor of Science - Business

University of Colorado Denver
Aurora, CO
05-2024

Skills

  • Search Engine Optimization
  • Marketing automation
  • Keyword Research
  • Google Analytics
  • Search Engine Optimization (SEO)
  • Social Media Marketing
  • Digital Marketing
  • Data Analysis
  • Social media tools
  • Video Editing

Timeline

Digital Marketing Associate

Scottish Group Companies
06.2024 - Current

Podcast Production & Social Media Management

Hot Flash Health
06.2024 - Current

Server Trainer

Denver Country Club
02.2023 - 05.2024

Training Manager

Birdcall
08.2021 - 02.2023

Bachelor of Science - Business

University of Colorado Denver
Jenny Riemer