Jenny Saavedra
New York,NY
Summary
Bilingual (English/Spanish) Communications Strategist and PR Professional with over 10 years of experience in public relations, government affairs, internal communications, community outreach, program management, and media operations. Highly skilled in leading teams with effective communication and problem-solving techniques and has a strong background in international cultural and public affairs communications, including TV hosting. An experienced Media Relations Specialist with deep knowledge of New York City's diverse media landscape, combined with expertise in conflict resolution, persuasive negotiation, and critical thinking. Marketing Strategist with a profound understanding of the Latino market excels in connecting government officials, civil society groups, and the private sector to create and implement comprehensive strategies and solutions.
Overview
14
14
years of professional experience
Work History
Planning Manager/Social Media Manager
Univision 41
01.2022 - Current
- Responsible for all aspects of planning upcoming coverage, which includes researching, planning, and setting up stories that go to air
- Build and maintain relationships with key representatives and government agencies, such as the New York Police Department (NYPD) and other organizations
- Developed original content for news broadcasts, resulting in a 25% increase in both content and viewership
- Coordinate daily and weekly news coverage, as well as handle large-scale story planning
- Grew the network of contacts and experts by 50%.
Media Relations/Cultural Director/Community Outreach
Consulate of Colombia
01.2013 - 01.2022
- Managed all internal and external communications, including digital marketing strategies such as mass email campaigns, newsletters, press releases, and cultural events
- Coordinated over 200 events annually, with attendance ranging from 20 to 1,000 people
- Organized 12 humanitarian flights to Colombia in Spring 2020, successfully repatriating approximately 2,500 individuals stranded in the United States.
- Developed and implemented outreach strategies that educated over 1,000 Colombian citizens on health care, financial literacy, workforce development, and entrepreneurship.
- Established and maintained relationships with newspapers, websites, and broadcast media outlets to ensure effective communication and outreach consistent with consulate objectives.
- Acted as emcee at the Consulate's cultural events and represented the Consulate at numerous events throughout the tri-state area, including Colombian presidential visits to New York
- With the team, organized the largest services fair for Colombians abroad, attracting 1,500 attendees
- Assisted in managing a $100,000 budget, handling logistics, and securing space for 200 vendors in housing, health care, education, and migration.
- Monitored office workflow and administrative processes to keep operations running smoothly.
Events and Concerts Specialist
Latin Events, Inc
01.2011 - 01.2013
- Managed media strategy for 10 concerts featuring top Latino artists like El Gran Combo de Puerto Rico, Romeo Santos, Enrique Iglesias, and La Salsa Vive at venues such as Madison Square Garden, Prudential Center, and Yankee Stadium
- Crafted and distributed press releases for the concerts, handled media accreditation requests, and managed coverage, including coordinating on-site interviews with artists from different media outlets
- Actively attended community-based activities to promote the artists and managed all social media.
Education
Bachelor’s Degree - Communications and Journalism
Universidad Católica De Pereira
Pereira - ColombiaSkills
- Leadership of Multicultural Teams
- A Powerful Network of Key Contacts
- Communication Strategies and Public Relations
- Crisis Management and Strategic Communication
- Government Communication
- Media Management and Digital Communication
- Community Affairs-Outreach
- Social Media Management
- Scheduling Coordination
Awards
- Citation, Office of the Nassau County, 2022-07-20
- Proclamation, New York City Council, 2023-07-20
- New York State Assembly Certificate of Merit, 2024-03-22
- Two Emmy's Nominations 2023 – Producer
- Four Emmy Nominations 2024 – Producer (in progress)
Volunteer Experience
Project Manager - Pro-Bono, The Colombian International Film Festival New York, New York, NY, 2016-01-01, 2020-01-01
Timeline
Planning Manager/Social Media Manager
Univision 41
01.2022 - Current
Media Relations/Cultural Director/Community Outreach
Consulate of Colombia
01.2013 - 01.2022
Events and Concerts Specialist
Latin Events, Inc
01.2011 - 01.2013
Bachelor’s Degree - Communications and Journalism
Universidad Católica De Pereira